JNelson Consulting LLC

🐕Thank you, Julie Nelson, JNelson Consulting LLC, for joining Brandjectory yesterday to discuss strategies for pet brands!🐕 The audience was truly excited by the discussion (So Many Questions!) & it was wonderful of you to offer your expertise & insight to everyone! We appreciate you giving your time to these amazing founders! And it was fun to see a few pets in attendance & hear from founders about their products! Want to know more about Brandjectory? Visit www.brandjectorynow.com Susan Bryenton #emergingbrands #founders #entrepreneur #investors #investing #funding #fundraising #cpgindustry #cpg #foodandbeverage #betterforyou #healthandwellness #connectingpeople #networking #buildingrelationships #mentoring #coaching #event #pitchslam #pitch #webinars #pets #petbrands #dogs #cat #petfood #pettoys #dogtoys #cattoys #PetIndustry

🐶 😺 I'm so pleased to share my latest feature in Pet Care Weekly! In it you will find my full recap of trends and new products from SuperZoo 2024. If you are not already familiar with Pet Care Weekly, you should be! Published by Chris Kelly's Antelligence, it is comprehensive, curated news from across the pet, veterinary and regulatory segments combined with data and insights from industry experts (like me!). I went searching for a single-source, one-stop shop for everything pet and vet news related. I talked to lots of industry experts and turned over every stone. Pet Care Weekly is the only solution I found that truly delivers on that. I promise you'll also find it informative and insightful. 💡 You can find a link in the comments below to sign up FOR FREE to have Pet Care Weekly delivered straight to your inbox. #petcareweekly #petindustry #news #data #insights #superzoo

Welcome back to my final installment highlights and trends from SuperZoo 2024. Thanks so much for following along. If you missed the previous 5 posts in this series you can find them in my post history. Trend #7 – Pets are just like us (or at least we want them to be!)   People love their pets, and love to treat them like humans! Several products and categories underscore this. Given the ever-increasing popularity of functional human beverages (think OLIPOP PBC or poppi) it’s no surprise that pet brands are going all-in on beverages for pets. Notable offerings include DoggyRade Unleashed Sport Drink, VK9 multi-vitamin dog water, and Choolip’s lactose-free Berry Good Milk. The adaptation of food formats from our own kitchens to pets is not slowing down. From Rondi's Kitchen Organic Pancake Mix for dogs from Healthy Times Inc., to Puppy Cake's Hoggin’Dogs freezer-less ice cream mix, to Three Dog Bakery's Ultimate Celebration birthday cake mix for dogs, it seems there is no limit to how we’ll pamper our pets. Daily health regimen is another human trend that is drifting into pet (think Athletic Greens or similar). Petbeing LLC’s Stick-a-Day and Lick-a-Day lines include 7 different supplement formulas in each pack- one for each day of the week. Choolip’s Squeeze Vita Sticks are also available in a variety pack with 7 different solution formulas that make it easy to provide your pet with a daily rotation of healthy benefits. Did you see other trends at SuperZoo that I missed? What stood out to you the most? #superzoo #trends #petproducts #tradeshow #petbeverages #petpamering #pethealth

SuperZoo trend-spotting continues! I'm back with the fifth post in my series recapping trends and highlighting products from SuperZoo 2024. If you missed the first four posts in this series you can find them in my post history. Trend #6 – Enrichment and engagement FTW Pet behaviorists will be glad to know that enrichment and interactivity are taking center stage. From FluentPet's Speak Up programmable buttons (if you are not following @whataboutbunny on Instagram are you even a dog lover?), to dozens of options for foraging mats including Injoya , P.L.A.Y. Pet Lifestyle And You, PATCHWORK PET and PawzNDogz™️ among others, to Earth Rated's enrichment toys, the need for more ways to engage with our pets is being addressed. The most innovative new interactive product I found is lickable bubbles (yes, like the ones you blew as a kid) from Bubble Lick by Bubble Universe, LLC. On the safety front of enrichment, there were more bully-stick and chew holders than you can shake a stick at! Woof's BullySafe, EverChew's SafetyChew, and Tall Tails holder are just a few examples. Are you engaging your pet with any of these types of products? What do you think is still missing and ripe for product development? #superzoo #tradeshow #trends #petproducts #engagement #enrichment

Here's the fourth post in my series recapping trends and highlighting products from SuperZoo 2024. 🐶 😺 And today you get a double helping of trends! If you missed the first three posts in the series you can find them in my post history. Trend #4 – Kiwis take over New Zealand has entered the chat! At least a dozen brands from New Zealand made a showing and it was impossible to ignore. Those that made their SuperZoo debut include: Animals Like Us Zeal Pet Food Zealandia Pet Food WashBar Dog Years Kōrure Pets Trend #5 - Cats only! Two previously direct-to-consumer only cat food brands are taking their first shot at expanding into brick-and-mortar with inaugural exhibitions at SuperZoo. Smalls debuted their freeze-dried food and broth in addition to their existing fresh food line. Cat Person which was recently acquired by Weruva and is now stocked by Petco, showcased their wet food, toppers and treats. Did you see any other New Zealand based brands at SuperZoo? What do you think about more brands focusing on serving the cat market? #superzoo #petproducts #trends #tradeshow #newzealand #cats #petproducts

I’m back with the third post in my series recapping trends and highlighting products from SuperZoo 2024. 🐶 😺 If you missed the first two posts in the series you can find them in my post history. Trend #3 – Upcycled and Sustainable Products Gain Traction It is heartening to see more focus on upcycled ingredients and materials, zero waste and sustainable ingredients across many different product categories including pet food, treats and accessories. A few options at the show include: ·  Phelps Pet Products' Table Scraps Upcycled treats ·  Spent grains in Brew Biscuits from Portland Pet Food Company ·  GreenLine Pet Supply's waste bag holders made from upcycled festival banners ·  The Rabbit Tap ensures every rabbit body part - from organs to feet to heads to skins - is utilized resulting in zero waste ·  Arch Pet Food's launch of Insect & Plant Recipe and invasive species Silver Carp Recipe dog foods What other brands and products with upcycled or sustainable products did you see at the show? More trends from SuperZoo tomorrow here in this feed! #superzoo #petindustry #tradeshow #upcycled #sustainable #zerowaste #petproducts

Welcome back! This is the 2nd post in my series recapping trends and highlighting products from SuperZoo 2024. 🐶 😺 If you missed the first post about the explosion of collagen, mushrooms and goat milk in pet products you can find it in my post history. Trend #2 - Pre-, Pro- and Postbiotics Gut microbiome health is all the rage and the pet industry is here for it! Hundreds of brands have introduced pre-,pro- or postbiotics (and sometimes all 3!) into their lines throughout food, treats, toppers and supplements. Now pet parents can support their pets’ gut health with a wide range of product categories from supplements, to treats, to drinks. Check these out! DoggyRade and KittyRade Prebiotic Drink Pawse Flourishing Flora freeze-dried gut health bites with  pre-, pro-, and postbiotics Primal Therapies, Inc.'s TEEF for Life Protektin pre-and postbiotic dental powder and new freeze-dried TEEF Treets The Adored Beast Apothecary Ltd. Love Bugs Pre-and Probiotic supplement powder Fera Pets, Inc. Postbiotics Plus microbiome support Four Leaf Rover Protect soil-based probiotics I'd love to know how you pet parents are taking care of your pet's gut health? Have you tried any of these products, or others? More trends from SuperZoo tomorrow here in this feed! #superzoo #petindustry #tradeshow #guthealth #biotics #petproducts

Feeling nostalgic about last week’s SuperZoo tradeshow? Or maybe you missed attending the show this year and need ALL the deets? Not to worry, my friends, I’m here to help recreate the magic right here in your LinkedIn feed. 💫 Follow along over the next week as I recap SuperZoo with brand and product trends and highlights. Let’s get into it… Trend #1: Natural goes functional Pet brands are taking a cue from human health and wellness trends with functional ingredients that mimic what you might find for humans at stores like Erehwon. COLLAGEN - which is said to support healthy skin, joints, bones and muscles, and gut - seemed to be everywhere, including some notable products like: Fera Pets, Inc. Collagen+ supplement Under the Weather Pet Collagen Soft Chews Woof Pure Collagen Chews Petmate's Wild Eats Salmon & Collagen Chews Icelandic+ Collagen Puffs Jope Hip & Joint Dog Chews Products boasting the benefits of MUSHROOMS - including support of healthy immunity, brain, digestion and cardiovascular system - have exploded. Some interesting showings were: LIX, Inc Restore mushroom extract powder Four Leaf Rover Seven ‘Shrooms immune support Green Juju Kitchen Wild Fermented Mushroom probiotic liquid Fera Pets, Inc. Organic Mushroom immune support powder MycoDog Mushroom Extract tinctures Mushroom Matrix powders GOAT MILK - helpful for digestion support, hydration and flavor enhancement - while not new, is becoming much more visible. New variations on the theme included Goat Kefir, Goat Whip and frozen toppers. Just a few examples were: The Bones & Co. & co. Goat Whip, Goat Kefir and Goat Milk Pets Global Inc. Fussie Cat’s Chicken with Goat Milk Gravy cans Pets Global Inc. Fussie Cat Goat Milk Puree treats The Bear & The Rat: Cool Treats for Dogs Goat Milk Mighty Toppers Fera Pets, Inc. functional Goat Milk Toppers Boss Dog Brand and Boss Cat Brand Goat Milk Powders What do you think about these types of products for pets? Would your store stock them? Would you buy them? Stay tuned for more SuperZoo highlights next week! #superzoo #petindustry #petproducts #tradeshow #trends #functional

Southwest Airlines stands out in the crowded airline industry by focusing on a simple but powerful idea: make loyalty rewarding and accessible. Unlike other airlines, Southwest redesigned its loyalty program to offer tangible rewards, such as free flights and upgrades, to ensure that customers feel valued and eager to return. Want to dive deeper? Listen to our latest podcast: Click here - https://lnkd.in/gMByYMnU What can your brand do to differentiate itself in a crowded market? At Neoteric 365 (https://lnkd.in/g4xZXq2Z), we help retail brands find their unique voice and stand out from the competition. Discover how we can support your brand’s journey. #BrandDifferentiation #RetailStrategy #Neoteric365 #Neoteric365 #Retail

Oh heyyy pet industry people! 🐶 😺 🐹 🐟 🦎 🐦 I'd love to connect with you at SuperZoo next week. Please comment below if you are attending and let's make sure to meet at the show! #SuperZoo #WPA #petindustry #petbrands #tradeshow