Introducing Half and Half, a limited edition collaboration with Ggiata! Here’s the story behind our newest flavor—
Just over two years ago, Ggiata became one of our very first customers. They took a chance on us pre-launch, making deliveries out of our car trunks.
After finding success and becoming a top performer in their fridges, we wanted to take this partnership to another level.
So, we came together on a mission to create “the perfect lunchtime drink” that would both:
🤌 Compliment Ggiata’s authentic italian-style menu
🤝 Pay homage to the classic Half and Half beverages Ggiata’s founders grew up drinking in the neighborhood delis of their hometown Montclair, NJ.
While traditional Half and Half beverages are typically loaded with calories and 50+ grams of sugar, this new launch provides a healthier alternative with—
🤌Only 60 calories
❤️80% less sugar than traditional options
😊Leisure’s signature blend of electrolytes, vitamins, and minerals
But the story goes beyond just the product…
Ggiata’s namesake comes from the Italian phrase passeggiata, which translates to “a leisurely stroll after a meal”.
This isn’t just a product, it’s an invitation to take a break, slow down, and enjoy the meaningful moments life has to offer.
We call this a Leisure Break.
This has been one of my favorite projects since launching Leisure Hydration because it’s truly something no other brand in the hydration category would ever do.
Not because they aren’t capable, but it just doesn’t make sense for sports oriented beverages to collaborate with a deli chain let alone to promote the idea of leisure.
While everyone else tells the same old performance narratives of dunking a basketball, running a marathon, and winning the championship…
We’ll be over here spreading our message of leisure, inviting the next generation to take moments to slow down, take life at their own pace, and to focus on what makes them feel good mentally and physically.
Starting today, you can find the Half and Half sold exclusively at Ggiata locations in LA.
Thank you Jack B. Noah Holton-Raphael Max Bahramipour for your early belief in us and in your partnership on this collab!
Shoutout Madeline Biebel and Kate Burr for the creative support!
CC: Steve Michaelsen Trevor Burns Cassidy Orr Joseph Berumen Jordan DeCicco Eric Schnell Andrea Hernández John Craven Mike Schneider Monica Watrous