Journey

"The most powerful person in the world is the storyteller" - SJ #storytelling #sales #startups

Over the past 30 days, we started getting emails, chats, and support tickets all around one thing: Clay - "Can I send a personalized Journey to my RB2B leads that I have going into a Clay table?" - "I'm running outbound campaigns in Clay, and I'd love to send them a personalized Journey instead of our link to a case study" - "I created some neat lead magnets in Journey. Can I automatically send those out to inbound leads that I have getting qualified in my Clay table? Shout-out to the Goutham Jay for pushing us to quickly move on our customer's excitement around this new tool. And of course, shout-out to Clay. Learn about how the integration works here: https://lnkd.in/eXZdh_Z3 Feel free to leave a comment if you're interested

The Enterprise SaaS sales process is broken. A demo request button with a form that then takes 30 hours for someone to follow-up is not okay. A 15-min call with someone (who won't answer my questions) asking questions about my company for the purpose of scheduling a 30-min call with someone else who can answer my questions is confusing. A 30-minute discovery call to finally get an email with 5 links to demo videos and walk-throughs and a pricing breakdown so I can very quickly disqualify myself is waste of time for both me and the salesperson. Product-led sales is A solution. The team at CoachEm use Journey and Supademo (shout out to Joseph Lee and their team for building an awesome platform) to create a "choose your adventure" buyer experience. Even as an enterprise software, Colum Lundt and Gary Smyth felt it absolutely necessary to get Coachem's software into the hands of users and buyers alike before talking to a human. Here's why... 1. Time-to-value: TTV is often a really valuable metric for PLG companies. For sales-led companies, time-to-value can be a point of differentiation. Helping your prospects quality themselves as quickly and as easily as possible is a WIN! 2. Data = personalization: Leveraging Supademo's and Journey's insights, Coachem's sales function can offer very personalized follow-ups and resources as buyers and users navigate the "choose your adventure" journey. 3. Buyer-first approach: Buyers want to touch, feel and experience the product before ever talking to a salesperson... even in the Enterprise. Let's keep it going ✌ PS - check out one of their "choose your adventure" experiences with Journey and Supademo here: https://lnkd.in/ejn-CAwn

Journey continues to be the greatest digital sales room I've used to date. I've used, evaluated, and engaged with the ones many of us are familiar with. Aligned Recapped Paage Allego etc... They're all great tools, with incredible teams & leaders behind them. But I find Journey to stand above the rest. From the way they're integrating the best aspects of AI, all the way to their imagery, design, UX, and messaging…it’s the best kind of different. Digital sales rooms are becoming more essential for sales success - and my personal go to continues to be Journey. I've sung their praises for nearly a year - and they continue to impress me. Over and over and over again. ps. No this isn't a paid post. This is a genuine share that I stand by as an end user of the product. #gtm #salestech

On training the trainer. I had a great chat recently with a founder who said: “Enterprise deals happen when you’re not in the room.” Which is so true. It’s all the socializing and meetings and calls that your champion needs to have with their laterals and reports and their VPs and C-suite to push your enterprise deal through. Does your champion know how to best position your product when their boss is asking about ROI? Or how to handle objections on your behalf? Everyone knows you need to train your own AEs - but taking the time to coach your champions to sell on your behalf is just as important. Are you prepping them as you would your own AE? Set up time and train them on how to deliver a deck, walk them through possible objections, and even how to best demo your product internally. You should feel very proud when they do! Make these "external" AEs feel a part of your team and bought in and excited to help bring your solution to life at their company - this should be a huge win for them too 💪 Edit: thanks to all for thoughtful comments! One assumption to add - and perhaps the most important - is that you need to truly want your customer to succeed, and to build a genuine partnership for the above the work, so this doesn't come off as transactional / inauthentic.