JourneySpark Consulting

We’re excited to collaborate with Customer Experience Professionals Association (CXPA) to bring you an interactive, self-paced course: Making Personas and Journeys Data-Driven and Actionable! Check out this first short video featuring Greg Melia, CAE, CEO of CXPA, and Matthew Egol, Founder and CEO of JourneySpark Consulting, introducing the course, which focuses on how you can leverage data and AI to drive customer lifetime value and strengthen your brand equity. You can attend a free open house to see if this course is right for you. Click on the link here to find more information about the course on the CXPA website. Link to the Open House:  https://lnkd.in/ez6csmut

In our most recent webinar, Matthew Egol and Ken Demma teamed up to talk about how you can supercharge your BtoB customer experience by integrating bold, innovative bets into your business model. In this reel, Matt talks about the importance of using personas and journey maps to align your organization around actionable insights, focusing on key emotional moments in customer journeys to drive strategic design efforts. View the full webinar here: https://lnkd.in/eb_zte_w

In our most recent webinar, Matthew Egol and Ken Demma teamed up to talk about how you can supercharge your BtoB customer experience by integrating bold, innovative bets into your business model. In this reel, Matt talks about the crucial role of positive emotional peaks and memorable endings in customer experience design, highlighting the importance of balancing positive and negative emotions for building loyalty. View the full webinar here: https://lnkd.in/eb_zte_w

JourneySpark Consulting is excited to share the date for our next webinar, which we’ll be hosting together with Ken Demma, BtoB Marketing Expert and Babson College Professor of Practice, on May 30th, 2024. 🗓️ Please join us for a an interactive discussion on how you can "Innovate Better BoB Experiences by Prioritizing your Bold Bets" 🔥 Why Attend? Learn how to supercharge your BtoB strategies by integrating bold, innovative bets into your business model. Join our webinar to discover the key to unlocking enhanced customer experiences and driving superior returns in the BtoB space, ensuring you maintain a competitive edge in an ever-evolving market. 📌 How to Register: Visit our sign up page on Vimeo (https://lnkd.in/etDC2DvJ) to secure your spot now! Don't miss out on this opportunity to ignite innovation and drive success in your organization. Let's spark better BtoB experiences together! 💡✨ See you on May 30th! #JourneySparkConsulting #CXConsulting #CustomerExperience #CX #CustomerCentric #CXStrategy #CustomerJourney #DigitalCX #VoiceofCustomer #VoC #UserExperience #CXLeadership #CustomerEngagement #CXTransformation #CustomerFirst #CXDesign #CXInnovation #BoldBets

JourneySpark Consulting is excited to share the date for our next webinar, which we’ll be hosting together with Ken Demma, BtoB Marketing Expert and Babson College Professor of Practice, on May 30th, 2024. 🗓️ Please join us for a an interactive discussion on how you can "Innovate Better BoB Experiences by Prioritizing your Bold Bets" 🔥 Why Attend? Learn how to supercharge your BtoB strategies by integrating bold, innovative bets into your business model. Join our webinar to discover the key to unlocking enhanced customer experiences and driving superior returns in the BtoB space, ensuring you maintain a competitive edge in an ever-evolving market. 📌 How to Register: Visit our sign up page on Vimeo (https://lnkd.in/etDC2DvJ) to secure your spot now! Don't miss out on this opportunity to ignite innovation and drive success in your organization. Let's spark better BtoB experiences together! 💡✨ See you on May 30th! #JourneySparkConsulting #CXConsulting #CustomerExperience #CX #CustomerCentric #CXStrategy #CustomerJourney #DigitalCX #VoiceofCustomer #VoC #UserExperience #CXLeadership #CustomerEngagement #CXTransformation #CustomerFirst #CXDesign #CXInnovation #BoldBets

In our recent webinar, JourneySpark Consulting's Matthew Egol teamed up with The Agile Brand™ with Greg Kihlström to share how creating a more agile culture in your organization builds your competitive advantage and yields a higher ROI from your CX investments. In this next reel, Matt talks about harnessing your culture champions' power as influencers to catalyze the adoption of desired cultural behaviors. View the full webinar here: https://lnkd.in/eT37KNNx

⭐ I had the opportunity to present a webinar on the topic of building a culture of agility with Matthew Egol of JourneySpark Consulting, where he shared his proven process for building a customer-centric culture, and I added insights on how to do this while embracing a culture of agility and continuous experimentation. Together, it's a win-win combination. 📺 Watch this clip where I talk about the value of experimentation and how leaders need to embrace learnings of all kinds to move forward. View the full webinar here: https://lnkd.in/eig6vdb4

In last week's webinar, JourneySpark Consulting's Matthew Egol teamed up with The Agile Brand™ with Greg Kihlström to share how creating a more agile culture in your organization builds your competitive advantage and yields a higher ROI from your CX investments. In the clip below, Matt talks about the importance of aligning prioritized cultural behaviors to your brand promise. View the full webinar here: https://lnkd.in/eT37KNNx

JourneySpark Consulting is excited to share the date for our next webinar, which we’ll be hosting together with Greg Khilstrӧm, author and host of the Agile Brand podcast on February 22nd, 2024. 🗓️ Please join us for a an interactive discussion on "Sparking a Culture of Agility." 🔥 Why Attend? In today's fast-paced world, creating a more adaptive organization is key! Fostering a more agile culture where you ideate, test, and scale improved customer experiences across sales, marketing, and service is key to building competitive advantage and driving a higher ROI from your investments in customer experience. 📌 How to Register: Visit our sign up page on Vimeo (https://lnkd.in/gcmaXbCf) to secure your spot now! Don't miss out on this opportunity to ignite innovation and drive success in your organization. Let's Spark a culture of agility together! 💡✨ See you on February 22nd! #JourneySparkConsulting #SparkingAgility #CXConsulting #CustomerExperience #CX #CustomerCentric #CXStrategy #CustomerJourney #DigitalCX #VoiceofCustomer #VoC #UserExperience #CXLeadership #CustomerEngagement #CXTransformation #CustomerFirst #CXDesign #CXInnovation

Ever wondered how to bridge the gap between customer satisfaction and employee engagement? ➡ https://lnkd.in/eE7dA5zk In this episode of Tech People we look into the complex interaction between these two crucial pillars of organisational success. Meet today’s guest, Matthew Egol, Founder & CEO of JourneySpark Consulting, CX Subject Matter Expert at @MMA Global, CCXP, Podcast Host, and the mastermind behind "The CX and Culture Connection." As an expert in experience management and culture, he shares strategies for a growth flywheel in companies. Discover how syncing culture evolution with design work is not just helpful but vital for a substantial return on customer experience (CX) investments. Tune in and deepen your understanding of the CX and EX synergy! #CustomerExperience #CX #employeeexperience #EX