JuiceMedia.AI

🚀X’s New Ad Platform is Here: X has introduced an upgraded Ads platform aimed at empowering small businesses with #AI-driven tools. The update includes features like enhanced targeting, custom cost-per-action settings, and automated tracking pixels, all designed to drive higher returns with less manual work. This launch reflects a broader industry shift toward AI-powered automation, with major platforms prioritizing smarter targeting and efficient ad spend. As SMBs and brands navigate these evolving tools, they gain access to tech that simplifies optimization and maximizes reach in an increasingly competitive space. Sound off🗣️Will automated targeting become the new norm for all advertisers, or will manual strategies still have their place? https://lnkd.in/ezC_R3Dm

🚨 Major Change Alert: Google Ads Implementing 11-Year Data Retention Limit Starting November 13, 2024, Google Ads will limit historical data access to 11 years – a significant shift that impacts how we approach long-term advertising analysis. The scope of this change is comprehensive: all historical data beyond the 11-year mark will become inaccessible through the Google Ads API, affecting everything from performance metrics to billing information and campaign reporting. This isn't just about data retention – it's about evolving how we approach advertising intelligence. While 11 years of data is substantial, this change emphasizes the growing importance of sophisticated attribution modeling and real-time analytics over decades-old historical data. 🎯 Looking Ahead: Now is the time to audit your historical data needs and export any crucial pre-2013 data. More importantly, it's time to strengthen your current attribution models and measurement frameworks. The future of advertising effectiveness isn't in decades-old data – it's in intelligent, real-time attribution and optimization that maximizes the value of your current data streams. https://lnkd.in/gFQqSyGg. 

As we join forces with Media Design Group, we're focused on building something greater than the sum of its parts. It's not just about combining capabilities – it's about creating a shared culture that honors the strengths and traditions of both organizations. What excites us most? The incredible potential that emerges when two innovative teams unite. Already, we're seeing new ideas spark as different perspectives and experiences come together under one roof. The talent, creativity, and dedication from both Juice Media and Media Design Group teams are laying the foundation for an exciting future in advertising technology and media innovation. Mark Zamuner, Stacy Durand, Ben Zimmerman

📊 Netflix just dropped their Q3 numbers, and the ad-supported story is getting interesting: Here are the highlights: 🔹 Ad-tier memberships up 35% quarter-over-quarter 🔹 50%+ of new sign-ups choosing ad-supported plans 🔹 Total subscribers reached 282.7M (beating expectations) 🔹 Revenue jumped 15% YoY to $9.83B 💡 Our Take: As streaming evolves, advertisers need sophisticated attribution solutions more than ever. With Netflix expanding its ad offering to Canada and planning broader rollouts in 2025, understanding cross-platform performance and optimal ad deployment will be crucial for success in this growing space. https://lnkd.in/gUznP2Wv 

A recent survey conducted by Evan Shapiro and PCH Media uncovered insights about how Americans are consuming TV content: 📊 Key findings: 🔹 Pay TV leads in daily engagement with 56% of users watching daily 🔹 Only 27% of SVOD subscribers use services daily 🔹 FAST platforms show similar patterns with 27% daily usage 🔹 Traditional MVPD users engage more frequently than virtual MVPD users 🎯 What this means for advertisers: The data suggests a significant opportunity in traditional Pay TV for reaching highly engaged audiences. However, the periodic viewing patterns across SVOD and FAST platforms highlight the need for sophisticated cross-channel attribution to reach and measure audience engagement effectively. 💡 For marketers looking to optimize their media mix, these viewing patterns underscore the importance of understanding not just where your audience is, but when and how often they engage across platforms. https://lnkd.in/gT9M4WCs 

🏆 Thrilled to announce that Juice Media has been named "Best of Category" for Advertising Technology at the 2024 Global Technology Awards! Our multi-touch attribution (MTA) tool was recognized for its innovative approach to solving one of advertising's biggest challenges: optimizing ad spend allocation across channels for maximum ROI. From the judges: “Juice Media’s MTA product demonstrates significant advancements in multi-touch attribution, particularly through its integration of predictive capabilities and comprehensive cross-channel analysis. The cost to advertise is ever-rising due to increased demand, and advertisers are always looking for more ways to increase ROAS. Juice Media has a compelling solution to solve this, demonstrating a way for advertisers to unlock more efficient ad deployment by targeting customers just enough at the right times across platforms.” We’re thankful for our incredible team, partners, and customers who made this possible! Interested in learning how our award-winning MTA tool can optimize your advertising spend? Let’s chat. https://lnkd.in/g3mi--iW

📊 The Hidden Costs of Ad Repetition📊 A critical challenge is knocking at the door: ad fatigue. Recent research by AD-ID and The Harris Poll highlights the significant impact of repetitive ads on consumer behavior: 🔹 61% of viewers are less likely to purchase from brands showing repetitive ads 🔹 59% report seeing the same ads repeatedly, leading to a negative viewing experience 🔹 50% of viewers get annoyed by ad repetition However, there's a silver lining: 🔹 75% of consumers want to see ads targeted to their interests 🔹 63% have purchased products they discovered through ads But how do we strike the right balance? Juice President, Mark Zamuner, had this to say “Performance-driven brands have long needed to manage the balance of over-exposure in the pursuit of effective reach. As growth marketers, you have to understand the ideal frequency at which ads should be served to maximize engagement without causing fatigue. At Juice, we leverage over a decade of benchmarks on frequency capping and ad fatigue to ensure our clients don't have issues as we scale their campaigns.” https://lnkd.in/ed6GKJ7N 

We recently sat down with our Chief Operating Officer, Jessie Segal to have an insightful conversation about the unique challenges of being a working mom. From the ever-evolving balancing act of career and family life to understanding personal capacity and setting boundaries, Jessie shares her experiences and strategies that have helped her thrive at home and in the office. Whether you’re a new mom navigating this journey or simply looking for advice on managing multiple priorities, this conversation is filled with valuable insights that could help you feel more empowered in your career. Let us know your thoughts and share your own tips in the comments! #WorkingMom #Leadership #CareerAdvice #NewMomJourney #JuicePowerMomTalks

🍸Kendall Jenner's 818 Spirits is making waves with its unique approach to #GenZ marketing. Their "College Bar Tour" is turning everyday consumers into influencers, creating viral moments that resonate with their target audience. How did it work? 🔹 Surprise celebrity appearances driving organic social media buzz 🔹 Focus on "democratizing" the influencer experience for regular consumers 🔹 Emphasis on local, in-person interactions with 21+ Gen Z and millennial audiences 🔹 Impressive results: 1.5 billion social impressions from their recent tour 818's strategy of bringing the brand directly to consumers and creating shareable moments is a fresh and powerful example of experiential marketing in the digital age. https://lnkd.in/gSK7ainK

🔍 Industry Alert: FTC Report on Data Practices Sparks Debate The Federal Trade Commission's recent report on data collection and ad targeting practices has ignited a crucial conversation in our industry. While the FTC raises privacy concerns, the Association of National Advertisers (ANA) argues for a more balanced view. Here’s the scoop: 🔹 FTC report criticizes "staggering" data collection by social media and streaming platforms 🔹 ANA responds, highlighting the benefits of responsible data use for consumers and the economy 🔹 Debate centers on the need for new legislation vs. recognizing the value of targeted advertising What's your take? Should there be stricter regulations on data collection, or do we need to communicate the benefits of targeted advertising better? https://lnkd.in/gDvTWte9