JuiceMedia.AI

TikTok is taking a stand against health misinformation by partnering with World Health Organization and the Fides network. This move signals a significant shift in content strategy on one of the world's largest social platforms. Key takeaways for marketers: 1. Emphasis on educational content from healthcare professionals 2. Potential changes in algorithm favoring fact-checked health information 3. $3 million investment in mental health destigmatization With 25% of young adults seeking news on social platforms, this shift presents a golden opportunity for brands to align with credible information sources. Is your brand ready to pivot towards more trustworthy, fact-checked content? https://lnkd.in/eq-j5Qhz 

📊 E-Commerce Forecast: Record Growth and Shifting Consumer Behaviors 🛒 Adobe predicts a banner year for online shopping, with U.S. e-commerce sales expected to reach $240.8 billion this holiday season. Here's what marketers need to know: 🔹 Mobile dominance: 53.2% of sales projected to come from mobile devices 🔹AI impact: Chatbots could double retail site traffic 🔹 In-store renaissance: 61% of shoppers enjoy the physical retail experience, up 21% YoY Our key takeaway? Omnichannel excellence is crucial. Consumers expect seamless integration between online and offline experiences. What's your vision for the next evolution of retail? https://lnkd.in/gXj-RC-m 

🔍 #Google Antitrust Trial: Key Takeaways for Digital Marketers As the Google antitrust trial wraps up, here are the critical points marketers need to know: Market Dominance:  🔹 91% global market share in publisher ad servers  🔹 Leading position in ad exchanges DOJ's Core Arguments:  🔹 Monopolization of ad servers and exchanges Exclusive deals tying Google's ad-tech businesses together Google's Defense:  🔹 Claims of a competitive ad market  🔹 Positioning as a willing partner in the ecosystem  🔹 Emphasis on fraud prevention and user safety 🧠 This trial spotlights the complex power dynamics in digital advertising. As marketers, we must ask ourselves: 🔹 How can we diversify our ad strategies in a Google-dominated landscape? 🔹 What innovations might emerge if the market opens up? 🔹 How do we balance the benefits of integration with the need for competition? The outcome of this trial could reshape our industry. Smart marketers are already strategizing for potential shifts in the ad-tech ecosystem. What's your take on the potential impacts? Share your thoughts below! https://lnkd.in/ggXy3cSW 

Embrace your storyteller!

Great feature with Mark Zamuner on the InFocus podcast discussing the history (and future!) of Juice 👏 Listen to the full episode: https://lnkd.in/gFa8ZFBS

At Juice Media, we're proud to have partnered with innovative brands like Zazzle to drive transformative growth. Our data-driven digital strategy and D2C expertise leads to real results:  96% improvement in conversion rates. - 20% improvement in AOV - 75% improvement in ROAS If your brand is seeking transformative growth, we're ready to put our proven playbook to work for you.

👀 DIY with Roku #Roku just launched Roku Ads Manager, a self-service solution for CTV performance advertising. This new platform offers direct access to Roku's CTV inventory, data-driven optimization, and unique ad formats, including shoppable campaigns with Shopify integration. The familiar buying experience, similar to search and social, makes it accessible for brands of all sizes. Leaders: How might this self-serve platform impact your digital strategy and marketing team structure? As CTV bridges with e-commerce, what new opportunities do you foresee? https://lnkd.in/e9_acNYD 

🎥 Amazon has just unveiled a new tool for advertisers: an AI-powered Video generator. This innovation transforms a single product image into engaging video content in minutes, at no additional cost. What are the benefits? Glad you asked: 1. Addresses the video content gap: 89% of consumers want more brand videos, but cost and time have been major barriers. 2. Efficiency boost: Creates custom videos leveraging Amazon's retail insights, optimizing time and resources. 3. Proven results: Early adopters report significant improvements in campaign performance and efficiency. 4. Complementary tools: Includes "live image capability" for creating short, animated campaign images. 5. Democratizing creativity: Empowers brands of all sizes to compete effectively in the video advertising space. Love it or hate it, this move by #Amazon further signals a new era in advertising, where AI becomes foundational in creative development. As leaders, it's crucial to consider how such innovations might reshape your marketing strategies and resource allocation. https://lnkd.in/dZksNSQ7 

Exciting growth is happening here at Juice Media. We’re expanding digital marketing capabilities to better serve our growth partners with two strategic acquisitions: 🤝Mooko Media: Mobile, social & search performance agency with Fortune 500 clients across the US, Japan, and China. 🤝Media Design Group (MDG): Linear and streaming specialist helping brands thrive in a content-driven world. "These acquisitions broaden our expertise and solidify our leadership in omnichannel brand and performance advertising." - Mark Zamuner, President at Juice Media. Scott Park(Mooko), Stacy Durand, and Ben Zimmerman (MDG) join our senior leadership. By 2025, all brands will operate under Juice Media, integrating with our Juice Media.ai platform for enhanced analytics and operational benefits. Read more from Media Brief: https://lnkd.in/gbFEuzWM

This past Sunday, the 76th Primetime Emmy Awards on ABC network drew in 6.87 million viewers, the show’s largest audience in three years according to Neilsen Company data. This marks a 60% increase from earlier this year when only 4.3 million tuned in for the 75th Emmy’s, delayed by strikes. Not only is this a significant rebound, but it also highlights a key trend: live TV events are becoming more accessible to cable cutters and should be reconsidered as a potent tool for brand engagement. Advertisers have a prime opportunity to leverage live, non-sporting events like the Emmys for multi-channel ad placements that tap into a broad and engaged audience. Emmy Primetime Awards Viewership YoY (P2+): • 2020 on ABC (9/20/20): 5.8M • 2021 on CBS (9/19/21): 7.1M • 2022 on NBC (9/12/22): 5.5M • 2023 on FOX (delayed due to strikes, 1/15/24): 4.1M • 2024 on ABC (9/15/24): 6.9M https://lnkd.in/gtpjC6rg