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76 years ago (1948) Alice Coachman became the first Black woman to win an Olympic gold medal by winning the high jump at the London Games. To celebrate the start of the 2024 Olympics and the major progress we're seeing in the support of women's sports and female athletes - congrats to WNBA (Women's National Basketball Association) on it's new $2.2Bn media deal - we are highlighting some of the exceptional women athletes of color who've made a profound impact on the Olympics and beyond. These athletes embody the Olympic spirit, strength, determination and excellence. Here's to celebrating their remarkable achievements and the achievements of all athletes of all backgrounds and diversity competing in Paris. #ParisOlympics2024

NBCUniversal and Team USA are partnering with Google to revolutionize the upcoming Paris Olympics and Paralympic Games coverage. This groundbreaking collaboration will leverage #Google's cutting-edge technologies, including Search, Maps, and Gemini #AI assistant, to bring the athletes' stories to life. Expect 3D-enhanced broadcasts, immersive experiences, and even updates from Chief Superfan Leslie Jones, who will follow the games with the help of Gemini across #NBCU networks and Peacock. "This is the first time we're using Google's technology," said Saunders, SVP of Media and Sponsorship at NBC Olympics. "We want to ensure viewers appreciate the beauty of Paris and the transition between venues using Google 3D mapping technology."

Third-party cookies aren't going anywhere—for now 🍪 Google has announced a significant shift, deciding to keep third-party cookies in Chrome. Instead of phasing them out, a new experience will be introduced, allowing users to make informed choices about their web browsing preferences. This change is critical for the $180 billion programmatic ad-tech industry, which heavily relies on cookies. Despite initial reports predicting significant revenue losses without cookies, #Google’s tests show a more moderate impact, with Ad Manager publishers seeing a 20% revenue drop and AdSense publishers seeing an 18% drop.

📢 Meta Opens Instagram Data to Researchers Amid Criticism 📢 In response to years of criticism about the impact of its apps on young users, #Meta is launching a pilot program to allow academic researchers access to Instagram data for six months. The goal is to study the platform's effects on teens and young adults' well-being. Meta is seeking proposals and will accept up to seven submissions. Researchers will access data on account follows and usage patterns, though some data, like user demographics and post content, will remain off-limits. The initiative, managed by the nonprofit Center for Open Science (COS), will require parental consent and privacy precautions. This move follows concerns about social media’s role in the youth mental health crisis. Recent reports highlighted issues like Instagram’s recommendation of sexual content to minors, despite Meta’s efforts to restrict sensitive content. Meta's decision aims to address these concerns responsibly.

The Challenge of Retention: How Streaming Services Can Leverage Bundling As the streaming market becomes increasingly saturated, attracting new subscribers is getting more difficult, and subscriber retention becomes a higher priority. Bundling can offer significant benefits for both providers and consumers. For providers, it creates an ecosystem that encourages higher retention by offering more value. For consumers, it simplifies their subscription management and potentially offers cost savings. However, the current uptake rates suggest that streamers need to refine their strategies to maximize the potential of bundles. According to Ampere Analysis, only 15% of subscribers take advantage of the full bundle. What do we think? To bundle? Or not to bundle?

Etsy CEO Josh Silverman is on a mission to "keep commerce human" as the platform navigates challenges from mass-produced, generic items crowding out handcrafted products. 🌟 Etsy's Unique Value Proposition: "We're positioning ourselves to answer the call for original goods and real people by dialing up the things that make Etsy, Etsy," says Silverman. This strategic shift emphasizes the platform's commitment to originality and human connection, setting it apart from its competitors. 💡 Strategic Focus: Authenticity: Reinforcing the platform's dedication to handmade, vintage, and unique items. Transparency: Clear guidelines for sellers and buyers to understand what constitutes an Etsy-worthy product. Community: Fostering a community of real people creating and selling original goods, enhancing the personal touch that Etsy is known for. As #Etsy competes with e-commerce giants like Amazon, Temu, and SHEIN, its focus on originality and human connection could be its key differentiator. By doubling down on what makes Etsy unique, the platform aims to attract and retain buyers looking for one-of-a-kind items and support for independent sellers.

🚀 Unlocking the Power of LLMs in Adtech: Insights from Mark Zamuner #Adtech has long been a pioneer in AI and automation, even before the current AI revolution. The use of large language models (LLMs) for optimizing ROAS in programmatic advertising predates generative #AI by many years. However, as technology evolves, it's crucial to understand the broader implications of LLMs in creating a competitive, equitable, and inclusive advertising ecosystem. Mark Zamuner, President of Juice Media, feels the potential and risks of LLMs for brands of all sizes. He notes, "While LLMs hold a world of possibilities, overreliance on them poses significant risks, especially for mid-tier brands. Understanding their broader impact helps brands stay competitive in this new frontier." Get more insight from Mark, here: https://lnkd.in/gtKcNqe9 

The media landscape is set for a significant shift as Paramount Global merges with Skydance media in an $8bn deal. This merger, approved by Paramount's board, marks a transformative moment, potentially positioning the new entity as a formidable competitor to streaming giants like Netflix, The Walt Disney Company, and Warner Bros. Discovery. Stanlei Bellan, Chief Strategy Officer here at Juice, underscores the potential of this merger: "A reinvigorated, technologically-driven approach to streaming and audience development will not only attract more eyeballs but also strengthen Paramount’s advertising business." 🌟 A Sign of the Times: The merger symbolizes a broader shift in the media ecosystem, with streaming taking center stage. This evolution reflects changing consumer habits, with a significant move away from traditional cable and broadcast TV towards streaming formats and short-form video content. Read the full article here: https://lnkd.in/dxxrmEbH 

🚀 TikTok Tightens Teen Targeting: What Advertisers Need to Know #TikTok is making significant changes to how advertisers can target users aged 13 to 17 in the U.S., aligning with similar restrictions introduced by Meta on Instagram and #Facebook last year. 🔍 Key Changes: Restricted Targeting: Advertisers can no longer use personalized targeting for teens. Only broad options like location, language, and device information are available. Disconnect Advertisers Feature: TikTok users can now stop future off-platform data shared by specific advertisers from being used for personalized ads. 📊 Impact on Advertisers: Given that 25% of TikTok's audience is between 10 and 19 years of age, these changes could have a significant impact on advertisers' strategies. With a larger percentage of teen users, the new limitations may force advertisers to rethink their approach to engaging this demographic.

🏆 Ready to score big with your sports marketing strategy? As sports fever grips Europe with events like Uefa Euro 2024 and the #Olympics, social platforms are gearing up to capture audiences like never before. From the London Marathon's record-breaking engagement to TikTok's viral strategies, the battleground for attention has shifted to social media. During peak sporting moments, platforms' interest algorithms will curate feeds to match what fans are consuming and engaging with. This means huge opportunities for brands to reach audiences organically, regardless of size. Key Strategies: Leverage Interest Algorithms: Understand how platforms like #TikTok and Instagram tailor content and capitalize on trending topics during major sporting events. Localize Content: Adapt your messaging to resonate with regional interests and cultural nuances across different European markets. Incorporate Influencers: Collaborate with local influencers and sports personalities to amplify your brand message authentically. Create Engaging Campaigns: Blend sports themes with local arts, music, or social causes to enhance engagement and relevance. Monitor Real-Time Trends: Stay agile with social listening tools to pivot quickly and capitalize on emerging trends and conversations. On your mark, get set, market 🥇