Just Global

We are thrilled to share this insightful update from our very own Katerina Van Biene on Google's pivot on third-party cookies. Kat's expertise and thought leadership continue to guide us through the ever-evolving landscape of digital marketing. Dive into more insights on this update here👇 https://lnkd.in/gmcrsCfC

As we step into a new chapter with Trilliad, Brandon Friesen (he/him) reflects on our journey, the adversities we’ve overcome, and the promising future ahead. See how we got to Episode Five in his article here: https://lnkd.in/gzDuNKE5

Today's global IT outage shows the importance of B2B tech brands in the wider economy - and also shows how these brands need to future-proof their reputation in the market. Our EVP of Growth James O'Flaherty makes the case for thinking a lot bigger about brand audiences in our latest blog https://lnkd.in/emqa2GPi

We weren't kidding when we said we are all about Reinventing B2B. Just Global joins Trilliad to form the world’s first Growth Services Provider, offering services and solutions from the offices of the CMO to the CRO. Get the scoop on how our mission to Reinvent B2B is going next level: https://lnkd.in/gb3ds_sF

B2B Marketers, can you answer 'yes' to the following? 🤔 👉 Does your team understand how to interpret data and tell a story with it?   👉 Is there a desire to embrace insights objectively? 👉 Is strong data governance in place with proper tagging and structuring of marketing activities? If you answered 'no' to any of the Q's above, Emilie Sanders Lee shares vital tips on how to achieve data-driven success by adopting a ‘sight, clarity, guidance’ framework. 🔗 Maximize your data here: https://lnkd.in/gRAm5SSz

With more than 80 countries worldwide voting in national elections, 2024 has been dubbed the ‘super election’ year.   Many of the voters will be exposed to political advertising: especially in the Americas, Asia and Africa. Although Europe has strict regulations around this, social media is playing a pivotal role.   In an exclusive feature, available for free to registered users for 24 hours, PMW explores how political advertising is evolving and its impact in a post-Cambridge Analytics world. Access the full series of features via the link in the comments. With insights from: James O'Flaherty Just Global Dan Moseley Automated Creative Kate S. GroupM Alison W. Just Global AI-STEVE Sergii Denysenko MGID Emma Lacey Zefr #elections #politics #performancemarketing #advertising #campaigns #ai

"In the evolving landscape of the modern workplace, the need for community is emerging as the central pillar driving transformational change." This impactful read by DDS Dobson-Smith and Veli Aghdiran emphasizes the importance of creating dynamic, human-centric environments that blend physical and virtual worlds. 🤝 At Just Global, we embrace hybrid working models, flexible hours, and meaningful connections while fostering a resilient and adaptable workforce. Join us as we ride the crest of the Wave of Community, redefining the future of work.

🎆 CUE THE FIREWORKS! 🎆 Our team won Midsize Agency of the Year - Silver at the Association of National Advertisers #B2Awards 2024. 🏆 This silver accolade adds to our winning streak, marking our second global agency of the year win in just 12 months! 🌟 We've also won bronze in the ‘Proprietary Company Event’ category for our work with ServiceNow in Australia. 👏 Read more here: https://lnkd.in/gte9gr9m

The Making Better Decisions podcast, hosted by Ryan Sullivan, welcomed our EVP of Global Analytics, Emilie Sanders Lee to talk about the evolving nature of marketing analytics and the importance of data integrity. “Everyone digests data differently; customizing it for each person is part of the marketing analytics battle.” - Emilie Adapting information delivery is a crucial part in bridging the gap between raw data and meaningful insights. Emilie touches on this and more in their conversation here: https://lnkd.in/gNM4Asxc

Our tailor-made analytics platform - gotheia.ai -  is transforming the adtech landscape. Find out how in the article below ⬇