Experience Insights

Experience Insights

Research Services

Independent Consultant supporting product and service development with UX / Consumer Research and Design Thinking.

About us

Attracting and retaining a healthy customer base in today's world demands an understanding of human needs and experiences across multiple brand touchpoints in the context of an evolving competitive market. It's not enough to air a wildly successful campaign boosting sales, if once customers buy they find the product usability is poor. It's not enough to launch the sleekest digital experience in the market, if the best potential consumers and their specific needs haven't been well-defined and factored into the design. Consumer and market research informed designs will always outperform other designs that don't apply this intelligence. Likewise, brands and campaigns will lose touch with consumers if they don't align with an optimized end-to-end experience. Get in touch if you'd like to finally Experience Insights - where mixed methods research reveals the intersection of true market opportunity and human-centered experiences. Bringing 15+ years of professional experience using UX and market research methods, I fuse these skillsets to capture a holistic view of development opportunities and guide strategic decisions. I specialize in product and service innovation, digital transformation and end-to-end experience development across digital and non-digital interactions. Core categories include: healthcare and pharma, shopper / retail, financial services, white goods and CPG.

Industry
Research Services
Company size
1 employee
Type
Self-Employed
Founded
2020

Employees at Experience Insights

Updates

  • Experience Insights reposted this

    View profile for Kahren Kersten, graphic

    On a mission to… Experience Insights✨

    As Thanksgiving approaches 🦃, and many of us are getting in those final grocery shops, how many times have you found yourself needing to do volume conversions while in the store? And how many times have you made a rather inconvenient mistake? It can happen easily! The great news is there’s a neat Apple Notes app improvement that can remove the headache for this specific pain point! Once you’ve added your shopping list to the app, you can click on the underlined metric (see screenshot) and it automatically converts the food volume to all possibilities, so you don’t have to anticipate before leaving the house what metric will be used or get held up with calculations while in the store. I love this solution because it fits in with my usual shopping routine, and it gives me a solution to my specific pain point IN THE VERY MOMENT of feeling that pain. Well done, Apple! #journeymapping #cx #customerexperience #ux #userexperience #mrx #shopperinsights #shopping #ai #appdesign #digitaldesign #mobiledesign #mobileappdesign

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