Klever

Happy Halloween from the Klever team! 🎃👻 May your targeting be precise and your conversions spooky good. #Halloween #ProgrammaticAdvertising #Klever

Love to see the momentum spread. If you're in ATX, join Oliver! & while you're here, follow our page to stay up to date on events (+ industry news). Upcoming stops in San Diego and Montreal. 🗺️🍸

Pre-bid is an ever-growing, membership-driven non-profit organization dedicated to enhancing the future of the digital advertising ecosystem. The Summit gathers members from both near and far to explore the industry’s current landscape — discussing successes, outlining plans for the year, and introducing innovative ideas to the forefront. The Summit has become a catalyst for driving innovation in AdTech with a fresh focus in sustainability. The goal is to solve real-world problems faced by publishers and advertising agencies. Participation in this event is an impactful opportunity to network with other members while learning from industry experts. This year, Klever was proud to have been an integral part of sustainability conversations, discussing best practices for delivering sustainable media within the Pre-bid agenda. Read our latest blog post for a little recap about our time at the Pre-Bid Summit!

DCO is a powerful tool that allows you to deliver personalized ad experiences in real-time. By tailoring messaging and creative assets to individual users, you can drive higher engagement and conversions. Key benefits of DCO: 🔹Increased brand awareness: Capture attention with visually appealing and relevant ads. 🔹Improved click-through rates: Deliver personalized messages that resonate with your target audience. 🔹Higher conversion rates: Drive action with compelling calls to action and targeted offers. 🔹Enhanced customer experience: Provide a seamless and personalized experience across all channels. #digitaladvertising #programmaticadvertising #dco #marketing #advertising

This year's Prebid Summit, held on October 15th in New York City, was such a valuable gathering for the programmatic advertising community. Our CMO, Dave Winslow, had the opportunity to attend and participate in a panel discussion. Here's what Dave had to say about the event: "Prebid Summit 2024 hit the mark on many levels. The Prebid team did a fantastic job of gathering an extensive group of industry leaders across publishers, ad tech companies, agencies, and demand-side platforms. The full day of content, held in an extraordinary venue, offered a platform for insightful discussions and exploration of critical industry topics. The keynote sessions were particularly thought-provoking, pushing everyone's thinking and considerations in areas like addressability, the future of cookies and IPs, and content curation." Dave went on to highlight the specific benefits of the Prebid Summit format: "Compared to larger multi-day events, these focused gatherings offer a unique advantage. The smaller size allows for more opportunities for in-depth conversations and networking. It's a fantastic way to connect with colleagues, share ideas, and stay ahead of the curve in the ever-evolving programmatic advertising landscape." Did you attend the event? What are your thoughts on the Prebid Summit? Let us know in the comments below! 📸 Sharethrough

Chicago, we're here! Join us tonight for a fun networking event. Rumor has it, Mihnea's got free Lou's for those who snap a selfie with our team. 📸 RSVP below, and we’ll see you tonight! https://lnkd.in/eBVicXSB

A great gathering of marketers and brands seeking to decarbonize the advertising industry. Klever was a keynote focused on the power of storytelling last year — and we look forward to participating again this year! #greenmedia #storytelling #sustainability #advertising #marketing

Hey Chicago agency folks! Join the Klever team tomorrow 10/24 at 6pm, for a happy hour at SPIN. It's going to be a fun night of food, drink, games, and networking—It’s completely free and all you need to do is RSVP below and come ready to play. 🏓

As political ad spend in the U.S. is projected to surpass $12 billion in 2024, leveraging CTV advertising becomes crucial for political campaigns looking to reach voters where they are most engaged. Klever's CTV advertising solutions, powered by PROXIMITY, offer unparalleled precision and effectiveness. 🔹 Hyper-local targeting: Reach voters in swing districts, rallies, and local events. 🔹 Enhanced efficiency: Maximize your ad spend by eliminating wasted impressions. 🔹 Cross-platform reach: Target voters across devices, including CTV, OTT, and mobile. 🔹 Measurable results: Track your campaign's performance and optimize for maximum impact. Read our latest blog for more on Political CTV Advertising 👇

Marketing and advertising agencies face a constant challenge: maximizing campaign performance and delivering exceptional results for clients. Klever's programmatic buying platform provides your agency with the tools and expertise needed to thrive in today's data-driven advertising landscape. Here's how Klever empowers agencies: 🧰 Unmatched Efficiency: Our AI-powered Klever Grid optimizes campaign delivery and maximizes budget allocation, freeing your team to focus on strategic initiatives. 📊 Data-Driven Strategies: Move beyond gut instinct with real-time data insights. Klever helps identify hidden audiences, optimize creative, and ensure you reach the right people at the right time. 💻 Seamless Campaign Management: Our user-friendly platform offers one central hub to manage all your programmatic campaigns. Say goodbye to siloed data and hello to comprehensive campaign insights. 📢 Enhanced Transparency: Transparency and clear communication are essential for building trust with clients. Klever's detailed reporting provides granular data about your campaigns, allowing you to demonstrate ROI and justify your strategies. 🤝 Dedicated Account Support: You won't be left on your own. Our team of programmatic experts works alongside you to ensure your success and answer any questions you may have. #programmaticadvertising #marketingagencies #advertisingagencies #datadrivenmarketing #klever