Known

National Hispanic Heritage Month 2024 is almost over, but most brands are only beginning to fathom the true impact of the fastest-growing consumer cohort in America. That's because, until now, marketers had no reliable way to measure it. Enter "The 2024 Hispanic Brand Love Index," the first comprehensive research study ever to scientifically calculate the revenue impact of brand perception among US Hispanics. Across a broad set of industries, Known used data science and advanced analytics to measure brand affinity, decode the drivers of consumer preference, and predict outcomes for US businesses.  Which brands are crushing it? Which are in jeopardy? What can marketers do about it? Hit us up for the full results and what it means for you.

Last week, our Media Science team developed and deployed a new AI application that detects local emergencies, ascertains threat levels in real time, and enables our Media team to immediately pause or change messaging to affected areas.

National Hispanic Heritage Month 2024 is almost over, but most brands are only beginning to fathom the true impact of the fastest-growing consumer cohort in America. That's because, until now, marketers had no reliable way to measure it. Enter "The 2024 Hispanic Brand Love Index," the first comprehensive research study ever to scientifically calculate the revenue impact of brand perception among US Hispanics. Across a broad set of industries, Known used data science and advanced analytics to measure brand affinity, decode the drivers of consumer preference, and predict outcomes for US businesses. Which brands are crushing it? Which are in jeopardy? What can marketers do about it? Hit us up for the full results and what it means for you.

"WWE NXT has seen multiple special nights over the course of its history, but few could rival its debut on the CW Network." -- Bleacher Report WWE NXT moved to The CW Network this week...and just popped a 44% increase in viewers! Congratulations to our clients on their huge launches for NASCAR Xfinity Series and WWE NXT as they continue to take the network to new heights. Our Media team is proud to be The CW’s trusted AOR, bringing brand-new, breakthrough media strategies to life as we support their record-breaking success. https://lnkd.in/eKbFKDYE

We are thrilled to announce the launch of Known’s Experiential practice, led by Jennifer Ochsner (Estebo) & Mark Feldstein. Ad Age reports: “The key to Known’s experiential strategy is causal modeling, which the independent, employee-owned agency uses to help marketers better understand the different factors that influence a consumer’s behavior.” Thank you to Ollie Zimmermann and our advanced analytics team, whose advancements in Causal Modeling are creating a unique advantage for our clients, helping them make smarter and more impactful brand marketing investments than ever. https://lnkd.in/ehxnFjnM

Today our Media team is launching a brand new campaign with our clients at #Shakeshack and fantastic creative partners at PREACHER. The campaign leverages our Skeptic™ technology to plan, buy, and scientifically optimize across CTV, social, OOH and more. Check it out!

Climate Week is over. The real work is just beginning. Reducing carbon emissions requires commitment and action. By measuring and decreasing Known’s own carbon footprint and the impact of every project we take on, we’re helping every client of ours scale their impact. Together, we’re on track to achieve carbon negativity by 2030 by focusing our efforts across 3 primary “Sustainability Scopes”: 1) Direct emissions from fossil fuels used in our operations 2) Indirect emissions from the energy we consume 3) Emissions from our supply chain, travel, and more In working with Known, our clients reduce their media waste, and now they’re reducing their emissions, too. We’re helping to pave the way toward a more sustainable world. Join us.

As part of #ClimateWeek, Known welcomed our partners at The Aspen Institute, along with a powerhouse lineup of leaders and action-takers led by SUNY Chancellor John King and Aspen's Laura Schifter, in our New York office, today to address how we can change the narrative and bring people together to secure our shared future. The mission is clear: empower young people with the skills and knowledge they need to thrive in a rapidly changing world. Partners from education, climate, philanthropy, marketing, and advocacy came together to explore collaborative opportunities to strengthen social and political will, locally and globally. Together, we are taking bold steps toward a sustainable future for our youth. If you’re interested in learning more about the intersection of education and climate change through #ThisIsPlanetEd, please see the K12 Climate Action Plan (2021), Higher Ed Climate Action Plan (2024), Early Years Climate Action Plan, and a Planet Media Sizzle here: https://lnkd.in/e5BSJQ3j

From all of us here, thank you to the team at Digiday for shortlisting Known for the coveted 2024 “Most Innovative Agency" award. #innovation #digiday #known

We love this evolution of our industry. Known is helping our clients leverage the power and potential of Retail Media Networks with the same prediction, precision, transparency and impact that we bring to everything we do. Thank you to Ad Age for covering. #RMN #RetailMediaNetworks