Founded in Chicago by two bread-obsessed brothers, Kooshy is on a mission to bring quality and fun back to the “stale” pantry aisle. As the first premium product in the category, Kooshy Croutons are made from sourdough bread with organic flour and they’re the first and only Non-GMO Project Verified crouton. Kooshy offers four unique flavors, three of which are vegan and dairy-free unlike nearly all existing offerings. Pstttt....if you were curious...Kooshy comes from the French word couche (pronounced koosh) which is a traditional proofing cloth used in the bread baking process.
External link for Kooshy
Chicago, IL, US
Kooshy reposted this
Kooshy is now live on FreshDirect! This is another account I grew up with in NYC so we're super excited to be included. Hope all our Tri-State friends add a bag next time you're placing an order :) Thanks Ted Breitowich for making it happen. #cpg
Kooshy reposted this
BIG TIME PARTNERSHIP ALERT! We've teamed up with our fellow Chicago salad pals Farmer's Fridge to create a Mexican Caesar Salad featuring our Poco Picante chili & lime croutons and it's now available NATIONALLY across all fridges! If you aren't already a Farmers Fridge fanatic, you've probably noticed one of their vending machines in pretty much every major airport - ORD, LGA, LAX to name a few. There's 1,000+ fridges across airports, offices and universities so be sure to grab a fully prepped, fresh salad with Kooshy before your next flight. Or if you're like me and like to leave as little time between arriving at the gate and boarding time, just order ahead with their app and grab one mid-bag-juggling sprint. There couldn't have been a better team on the other end to help bring this to market so we owe a massive thank you to Kyle Markt Matea Couture Emily Stucker (Splett) Luke Saunders and Meg Crawford. We can't wait for thousands of new salad lovers around the country to discover that classic Kooshy crunch for the first time via Farmer's Fridge so feel free to help spread the word. And if there's any other food service partners out there that you think would be a good fit for us, feel free to let us know in the comments or via DM! #foodservice #partnership #salad #produce #vendingmachines #brandpartnerships #marketing #entrepreneurship #caesarsalad Jonathan W.
Kooshy reposted this
BIG update here along with another Wachsman Brothers production...We're super excited to share that we've partnered with our friends at Whole Foods Market + Club Crouton MVP Lizette Coello to bring Kooshy to the produce section for all of July and August right alongside nature's finest fruit (still feels weird calling it that)...the TOMATO!!! 🍞🤝🍅 This will be a great opportunity for us to get in front of some new shoppers with croutons being a perfect basket builder during prime summer salad season. We've always set out to bring some excitement to what's been a pretty "stale" category so we want to again thank the Whole Foods team for the help in executing such a perfect marriage between two delicious foods. Still not sure why Jonathan W. and I got so many weird looks on our routine shop through the aisles 😉 #wholefoodsmarket #marketing #startup #cpg #secondarydisplay #produce #grocery #retail #disruption
Kooshy reposted this
Jonathan W. and I can't believe we're even typing this but Kooshy CROUTONS ARE NOW AVAILABLE AT Costco Wholesale ACROSS ALL MIDWEST CLUBS!!!!!! 🤯 🍞 This is quite literally our biggest achievements to date so please spread the word and grab a bag of our Mambo Italiano Sourdough Croutons today! This business can be beyond grueling at times but it's been an awesome experience working with the Costco team on this launch. They've been super supportive and we couldn't be more excited to kick off the Summer of Croutons with this splash right here in our backyard. Again, we're now available across all Midwest Costco locations so we'd really appreciate if you’re willing to repost on Linkedin or Instagram and share the news with your Costco loving friends 🙏 This is a huge milestone and opportunity for us so thank you all for the support! #cpg #costco #costcomidwest #startuplife #newstore #marketing #entrepreneurship #startupmarketing #cpgsales #retail #grocery #baking
Kooshy reposted this
Kooshy CROUTONS ARE AVAILABLE NATIONWIDE AT Sprouts Farmers Market AND WE ARE FREAKING OUT!! As a startup of two, we’re almost at a loss for words at how huge this is for us (I said almost 😉) so please spread the word, check us out on the main salad dressing / crouton aisle and treat yourself to a couple of bags 🍞🌱 They've been a terrific partner for the launch so we can't forget to thank Aimee Dubois Brody Burk and Mark Wilkins for all of the support. We've been waiting a while to make this announcement and have even more exciting news to come out of Club Crouton verrrrry soon. Like reaaally soon...Keep some 𝚙̶𝚘̶𝚙̶𝚌̶𝚘̶𝚛̶𝚗̶ 🍿 croutons ready and stay tuned. #sproutsfarmersmarket #grocery #cpg #entrepreneurship #california #startuplife #bakerynews #newstore #florida #innovation #grocerynews #startupcpg Jonathan W.
Kooshy reposted this
Yuuuuup! Another HUGE win for Kooshy and Club Crouton. We're officially on shelf across all Hannaford Supermarkets in Maine, New Hampshire, Vermont, Massachusetts and Eastern Upstate New York. As if that wasn't already big enough for Jonathan W. and I, this also marks our first entry into the Ahold Delhaize family of stores - the 5th largest retailer in the country. EVERYONE deserves a higher quality crouton and we couldn't be more excited to continue bringing Kooshy to every corner of the country. Let's get this bread 🍞 There's a loooooot more exciting news coming too - just you wait 😉 Thanks for all the support JOH Tyler Donahue!! #cpg #startup #entrepreneurship
Kooshy reposted this
To all of our #ExpoWest friends headed to Anaheim next week, please come on over to Club Crouton at Booth 8302 in Hot Products, ACC Level 3! We'll obviously have plenty of croutons to snack on plus...you might just catch a sneak peak of the newest upcoming addition to the Kooshy family (hint: it's also crunchy). 👀 Jonathan W. #expowest2024 #startuplife #innovation #hotproducts #cpg #grocery
Kooshy reposted this
🚨Attention Los Angeles. Please add some Kooshy Croutons next time you visit your neighborhood Lassens. Thank you Jean-Pierre Draskinis for all your help! Lassens is a great retailer and a perfect adddition to our growing presence in LA. The crouton crusade continues for me and Matt Wachsman #cpg
Kooshy reposted this
We’d like to wish all our friends, vendors and retail partners a happy New Year! 🍾 🥂 This was a big year of growth for Kooshy. We grew from 800 retail doors to about 4,000 doors, including national distribution at all of Whole Foods! We also became the first crouton carried on the online platforms of Hungryroot, Misfits/Imperfect and Thrive. We’re looking forward to 2024, which will not only bring new retail partners but also NEW PRODUCTS. Disrupting the crouton category was our #1 goal and now Kooshy is poised to do the same in additional pantry categories. (SUSPENSE BUILDS). More on that soon. Hint, it’s related to bread :) 🍞 🥖 🥐 #cpg #croutonlife #2024 Happy New Year, Jon and Matt Wachsman
Kooshy reposted this
Hopefully this video brings a little smile to our Linkedin family this Friday because we have another incredible retailer partnership to announce....Kooshy is officially live on both Misfits Market & Imperfect Foods!!!!! We've really been looking forward to this launch so I want to thank Katlin Tom & Alexandra Hickey for all of their support in bringing us in as the FIRST EVER crouton on the platform - a true testament to the innovation we're bringing to a once sleepy category. As you can see, that excitement even got me back on my old skateboard 😉 Unfortunately our Dad seemed less enthused (wait for the end). There's plenty more news to come out of Club Crouton soon - stay tuned! #misfitsmarket #imperfectfoods #cpg #marketing #foodandbeverage #onlinebusiness #funnyvideos #bakerybusiness #onlineretail #groceryretail #groceryindustry #entrepreneurship #salads Jonathan W.