KUZMA&

As part of our original onboarding we asked our clients at ABOC to share some of their foundational thoughts about the bank with us. Following the rebranding project, we asked them more directly using the language of our "BUILT" marketing campaign. The resulting video below shows the results of our process and it's a joy to hear each of them fill in the blanks in their own words, "ABOC is banking, built on a strong foundation of _______________." How would you fill in this blank for your organization?

REEL Chicago featured our client ABOC, and their new rebranding and new marketing campaign, "A Bank Built on a Strong Foundation". See LINK below. Congrats Andrew DeMotte and Becca Unger on leading ABOC into their second century as an independent bank, BUILT on a FOUNDATION of experience, expertise, and loyalty. We'd say their success is BUILT on a FOUNDATION of Collaboration. KUZMA& Mekky Media Relations, Inc. https://lnkd.in/g47Aevib

https://lnkd.in/etAYHaVW APRIL'S NEW REIGN. April used to be known for rain & taxes. In recent years though April has had quite the glow-up. It started with all the social media managers that fell back in love with April Fools' Day. Then Record Store Day arrived mid-April. And now we see more and more brands focus on 4/20, the newest "almost-national" April holiday. Check out some of our favorite April Fools' Day pranks from this season below. Some silly. Some strategic. But all put the fun back into April. CHEERS to April and its new reign. See link below or in the comments. https://lnkd.in/eCfBQnDr

KUZMA& ENVY post. We loved the Sam Adams Groundhog day collaboration in 2023. In 2024 they added a DraftKings partnership, where you could "bet" on Punxsutawney Phil's performance. It takes an incredible amount of teamwork to put an offer of FREE BEER into the system to support a creative idea. It would far easier for Sam Adams Cold Snap to just sponsor Groundhog Day, but going the extra mile and rewarding betters with beer and fulfilling the promise earns our ENVY. Congrats. As for you, what's your favorite obscure holiday that you love to celebrate with your fans and audiences? Personally, I'd love to see more brands get behind Record Store Day. Article below is from Sam Adams press release, but you can find a ton more out there on how they dominated Groundhog Day 2024 and earned our ENVY. #KUZMAandENVY #InventiveSolutions #CreativeMarketing https://lnkd.in/gitCc6su

Here's our latest KUZMA& BTS (Behind The Scenes) post on Marketing to PROS. Pros know right away when a brand is full of performance and quality. Or just full of it. You have to speak their language and get the details right to win over an audience where their business depends on the success of your product. The key is to spend time with your audience and interview them on a regular basis to make sure your work and your brand live up to their high standards. If you want to dig deeper, we'd love to help. #MarketingToPros #ListenTwiceSolveOnce #SmallAgencyBigImpact

Lead with timing. KUZMA& Founder, Paul Kuzma, shares one of the keys to running a great project and dare we say, a great agency. #SmallAgencyBigImpact #ListenTwiceSolveOnce #LeadWithTiming https://lnkd.in/gMNBhMPy

Peace is often elusive. Keep after it. That's our wish for everyone this holiday season. Chase what matters. Don't give up the pursuit. Stay in motion. Listen twice. Solve once. And all that good stuff. May you find peace in your homes and across the planet. Happy Holidays from everyone at KUZMA&. (And if you want a printed copy of this SCOTT MELTON image, message us and we'll drop a real one in the mail.)

Who named the "A" in "A.I." Artificial? And why would you want anything Artificial in your Intelligence? These are the important questions we're pondering in our latest client update email, plus some warm holiday wishes. Enjoy. https://lnkd.in/gqd7gti3

Who named the "A" in "A.I." Artificial? And why would you want anything Artificial in your Intelligence? These are the important questions we're pondering in our latest client update email, plus some warm holiday wishes. Enjoy. https://lnkd.in/gqd7gti3

In this edition of KUZMA& BehindTheScenes, we're looking at Trade Shows & Business Conferences. What an incredible venue for people to be open to new ideas and new creative expressions from brands. ALSO, it can be crowded, so brands need to put their best ideas forward. Check out the Top 10 "Show" Experiences from K& founder Paul Kuzma, and a few highlights from our work, including the "red carpet" we helped roll out for the Tyson Foodservice Team way back when. Enjoy. #ListenTwiceSolveOnce #SmallAgencyBigImpact #CreativityAtWork #TradeShowSuccess