Lab 916

This year's October Prime Day kicked off the holiday shopping season with a strong start. And with everyone intensifying their efforts to dominate the holiday season, it’s tempting to increase ad spend thinking it is the quickest way to gain the visibility needed to capture more sales. But here’s the thing: if you’re throwing all your money at ads without first optimizing your listings, you’re setting yourself up for a potential downfall. Imagine this—you’re spending big on ads to get noticed, but when shoppers click through, they find that your listings aren’t all that appealing or persuasive. What happens next? They bounce. All that money you spent on ads? It turns into wasted potential because the traffic you’ve driven isn’t converting into sales. To make sure your ad spend actually delivers results, here’s a quick checklist you can use to optimize your listings: 1. Have you added holiday-specific keywords to your titles and descriptions? Think about what shoppers are searching for this season. 2. Have you given your product photos a little holiday flair? Maybe show them in a cozy, festive setting or with gift-ready packaging. 3. Are you showcasing any holiday deals or limited-time offers right in your listings? Shoppers love a good seasonal bargain. 4. Have you put together holiday gift guides that feature your products? It’s a great way to help shoppers find the perfect gift and boost your visibility. 5. Is your inventory ready for the holiday rush? Make sure you’re well-stocked so you don’t miss out on those eager holiday buyers. Having rock-solid listings and a value proposition are what makes customers stick around, even when the holiday frenzy is over. So, focus on what makes your brand special, offer more than just a low price, and use ads to give your strategy that extra push—not as a crutch. If you haven’t started optimizing your listings for the holidays yet, you’re running a little behind… But don’t worry—it’s not too late! We still have time before the holiday rush kicks into full gear, so now’s the perfect moment to get ahead and make sure your listings are in top shape. Being early means you’ll be ready to capture those eager holiday shoppers as soon as they start browsing.

Just a few weeks ago, we were talking about Amazon’s AI tools, COSMO and RUFUS, and how they’re changing the game for sellers. Well, Amazon’s not stopping there—they’ve just rolled out another AI tool called Project Amelia, and it could seriously change the way we all do business on their platform. But here’s the real question: Is this the next big thing or just more tech hype to complicate things for sellers? What’s Project Amelia all about? Project Amelia is being pitched as a new generative AI-powered assistant designed to help provide support and real-time insights to sellers. It offers: ✅24/7 access—instant support, no waiting. ✅Real conversations—ask anything in natural language. ✅Custom advice tailored to your business. ✅All-around help—from tools to inventory, sales, and marketing. So, what can you expect with this tool? ➡️Brief overviews of your most recent sales results. ➡️Current and past sales figures. ➡️Customized holiday strategy tips. ➡️Smart keyword suggestion for increased visibility. ➡️Demand forecast and inventory planning advice. Amazon’s got big things in store for Project Amelia. Well, with that, what’s coming next? Potential updates in the future could be: ➡️Advanced scenario handling for more complex situations. ➡️In-depth, actionable insights tailored to your business. ➡️Growth strategies to help you scale. ➡️Thorough account health monitoring. Right now, Amelia’s still in beta, but it’s rolling out to U.S. sellers soon. Sellers are already catching on—by mid-June, nearly 200,000 had tried Amazon’s AI tools, and that number keeps growing. It’s definitely worth keeping an eye on this one. If Amelia evolves like they say it will and become a regular part of our daily routines, we could be looking at a future where AI isn’t just an add-on but a must-have for smart selling. For those of us who’ve been navigating the ins and outs of Amazon for years, the introduction of tools like Project Amelia and the seller support upgrades are steps in the right direction. But the key to success isn’t just in adopting the latest technology—it’s in how we leverage these tools to actually improve our businesses. So, where do we go from here? Let’s keep the conversation going and share insights on how these new tools are working—or not working—for us. After all, the true value of these innovations will only be clear when we see how they impact our bottom line.

Amazon just made a big move, cutting off Vendor Central partnerships for many brands by November 9—right as the holiday rush is about to begin. If your brand is affected, the pressure is on. With the biggest sales season around the corner, this isn’t the time to stay still. What’s your next step? Pivot fast, get prepared, and turn this challenge into an opportunity—or risk falling behind at the worst possible time. This shift underscores Amazon’s push for vendors to switch to Seller Central. The problem? Many vendors don’t even know where to start, making it overwhelming without a clear strategy in place. Curious about how to navigate this transition? Check out our comprehensive article and learn what this means for you, the costs, the competition, and how to make sure your business thrives through this transition. You don’t have to go it alone—let Lab 916 help you go through this transition.

How’s your Halloween store looking? 👀 Got those spooky vibes all set? Awesome! Now that you’ve got it covered, it’s the perfect time to start thinking about what’s next. Christmas and the winter holidays are sneaking up fast! It might feel like there’s still plenty of time, but trust us, the holiday rush will be here before you know it. Instead of scrambling in November, why not get a head start now and begin planning your holiday-themed storefront and listings to get them live just in time for the season? So, how do you prep your store for the holiday hustle? 🎅🎁 Add these to your checklist: ✅ Create a seasonal storefront. Just like you decked out your Amazon store with spooky vibes for Halloween—you can now switch gears and bring in the holiday cheer with festive banners and special section for seasonal sale items that really gets shoppers in the holiday spirit. Set your seasonal storefront to go live at the start of the holiday season and automatically switch back afterward, keeping things fresh and relevant. ✅ Make holiday-themed listing images. Holiday shoppers are drawn to festive visuals. So, showing off your products in a holiday setting makes them become more attractive to people looking for the perfect gifts. You can use bright, festive colors, symbols, or even special edition packaging to make your products pop. This can boost click-through rates and keep your listings relevant and eye-catching throughout the season. ✅ Add holiday-related keywords to your listings. Keyword optimization is crucial for holiday prep. Update your listings with holiday-specific keywords like “Christmas candle,” or “holiday gift set,” in titles and backend search terms to boost visibility during peak shopping. Early keyword planning captures seasonal traffic, helping you build momentum and improve rankings before the holiday rush. ✅ Create holiday-themed videos. Holiday product videos are a fantastic way to connect with shoppers and show how your items fit perfectly into their festive plans. Get a head start on creating these videos, highlighting your products in holiday settings or as great gift options. Use them on your listings and in ads to grab attention and drive more sales. Prepping early means your videos will be ready to shine during the busy season. ✅ Run a holiday-themed brand story or a+ content. The holidays are the perfect time to connect with your customers, and your brand story and A+ content can do just that. Give your brand story a festive touch—think themes like the joy of giving or holiday traditions. So, while the pumpkins are still on display, let’s get your store prepped and ready for the next big holiday wave. You’ll be all set to enjoy a smooth and successful holiday season—and maybe even have some time to relax and enjoy it yourself!🎄✨ Need help getting holiday-ready? Lab 916 is here to make the process easy and stress-free. Reach out, and let’s make your Amazon store the star of the season!🌟🎁

Customers want more than just products—they want experiences. And now that Amazon is shifting to a customer-first approach, it only means one thing for sellers: Your brand needs to go beyond just selling your product. More than ever, it’s the time to focus on connecting with your customers on a deeper level. Your goal is to make your product feel indispensable. Here’s how you can make that happen: ✅Make your product a part of their daily routine. Think about how your product can fit seamlessly into your customer’s routines, solve their problems, or add joy to their day. For instance, if you’re selling kitchen gadgets, don’t just list all its features. Instead, show how it can help them simplify their meal prep, make their mornings less hectic and more enjoyable. Use lifestyle images and videos that picture how it’s used in practical, everyday settings. This will help customers visualize it in their own homes and see just how much they need to have it in their lives. ✅Target your customer’s pain points. You know what really sells? Not the product, but the solution it provides. You need to present the functionality of your products by showing why it’s the answer to their daily frustrations. For example, instead of, “Our countertop organizer features a 2-door design,” you could say, “Say goodbye to messy countertops and keep everything in place with our 2-door organizer.” Framing your product as the perfect solution to their challenges clearly highlights its value and makes it irresistibly appealing. People love a good story, especially when they can see themselves in it. Let your customers peek behind the curtain. Share the inspiration that sparked your idea, the challenges you’ve faced, and the vision that keeps you going. This is why the Brand Story feature is so powerful—it lets you share your unique narrative directly with customers, helping them understand who you are and why your products matter. When they relate with your story, they’re more likely to trust your brand and choose your products. Here’s the exciting part. With the holidays coming up, shoppers are already on the hunt for the perfect gifts and ways to make their festive planning easier. Now’s your chance to use the tips we’ve shared to position your product as the exact thing they’re looking for. Need help with optimizing your listing? Let us help you make your listing irresistible to holiday shoppers.

Customers want more than just products—they want experiences. And now that Amazon is shifting to a customer-first approach, it only means one thing for sellers: Your brand needs to go beyond just selling your product. More than ever, it’s the time to focus on connecting with your customers on a deeper level. Your goal is to make your product feel indispensable. Here’s how you can make that happen: ✅Make your product a part of their daily routine. Think about how your product can fit seamlessly into your customer’s routines, solve their problems, or add joy to their day. For instance, if you’re selling kitchen gadgets, don’t just list all its features. Instead, show how it can help them simplify their meal prep, make their mornings less hectic and more enjoyable. Use lifestyle images and videos that picture how it’s used in practical, everyday settings. This will help customers visualize it in their own homes and see just how much they need to have it in their lives. ✅Target your customer’s pain points. You know what really sells? Not the product, but the solution it provides. You need to present the functionality of your products by showing why it’s the answer to their daily frustrations. For example, instead of, “Our countertop organizer features a 2-door design,” you could say, “Say goodbye to messy countertops and keep everything in place with our 2-door organizer.” Framing your product as the perfect solution to their challenges clearly highlights its value and makes it irresistibly appealing. People love a good story, especially when they can see themselves in it. Let your customers peek behind the curtain. Share the inspiration that sparked your idea, the challenges you’ve faced, and the vision that keeps you going. This is why the Brand Story feature is so powerful—it lets you share your unique narrative directly with customers, helping them understand who you are and why your products matter. When they relate with your story, they’re more likely to trust your brand and choose your products. Here’s the exciting part. With the holidays coming up, shoppers are already on the hunt for the perfect gifts and ways to make their festive planning easier. Now’s your chance to use the tips we’ve shared to position your product as the exact thing they’re looking for. Need help with optimizing your listing? Let us help you make your listing irresistible to holiday shoppers.

Ghost story: Inventory that disappears into thin air 👻 Boo! Don’t let your stock pull a trick on you. There’s a reason why Amazon set the Halloween inventory send-in cut-off for TODAY, September 12… Customers won’t wait—they’re already on the hunt for the perfect costumes, decorations, and all things spooky! You need to stock up early, because even the best listing optimizations won’t help if your shelves are bare. Never underestimate or overestimate your inventory demand, and later on ruin your day (worse, your business). Here’s what you should do now: 📝Double-check your inventory. Verify your stock. Make sure what you think is available is actually there to prevent any surprises. You can set up alerts when your stock reaches a certain threshold. 🛍 Keep your suppliers in the loop. Let your suppliers know your projections, and make sure they can deliver what you need on time. A good relationship with suppliers can prevent a lot of haunting headaches. 🎁Bundle up for more treats. Got some slow-moving inventory that’s been lingering long after last year’s Halloween? Create themed-bundles that mix those tricky items with your best-sellers. Everyone loves a good treat—especially when it’s bundled with a deal, so it’s a win-win! Don’t let your Halloween sales ghost you! 🎃👻 Partner with us at Lab 916 to ensure your inventory is ready for all the tricks and treats this season.

🎃 Halloween is almost here… But you know what’s scarier than the spooky season creeping up? Letting your Amazon store stay boring—and losing out on major $$$ potential. Do you sell any of these products? 🍬🍪 Seasonal food items with limited-edition Halloween flavors (think pumpkin coffee, spooky Oreos, and more) 🕯 Candles or scented products that feature fall or Halloween collections 👻 Home decor designed with Halloween themes 🎇 Party supplies for Halloween-themed celebrations Now that summer’s behind us and October is rolling in, people are eager to spend on everything fall- and Halloween-related. So, why not make your store their go-to spot? It’s your chance to get your products in the mix and ensure your store is the place everyone turns to for all things Halloween. Here’s how to: Use videos to grab attention. People are drawn to the excitement of Halloween, and creating playful, spooky-themed videos that show off your products in fun, eerie effects will surely stop the scroll and get shoppers clicking. It shouldn’t be just another video, it should be an experience. Think of clever ways to highlight your products other than the usual. The goal is to make the shoppers feel like they’re part of the fun. Give your product listings a makeover to match the festive vibe. From the copy to visuals, you need to be creative in making every element screams Halloween fun. In the copy, you can add witty puns and playful language to feature the benefits your products offer for the season and make your listings feel entertaining and memorable. You also need to update your images with vibrant graphics and a touch of Halloween colors that instantly set the mood for the holiday. Optimizing your listings this season will make a good impression on buyers to jump off the page into their carts. Decorate your storefront, too. To really lure customers in, you also need to create an immersive atmosphere to your Amazon storefront that captures a Halloween spirit from the moment visitors land on your page. Make your store as exciting as the season itself. Add creepy decorations, seasonal banners to announce special promotions or limited-time offers to entice customers to explore your deals, or highlight Halloween-themed collections or seasonal bestsellers to make it easy for customers to find exactly what they’re looking for. The hype is getting started—and you don’t want to be left in the dust. Need help setting up? Lab 916 has all the tricks to make your Amazon store spook-tacular.

Amazon partners with TikTok—how are you getting ready? While it’s easy to get caught up in the hype, let’s take a moment to dive a bit deeper and figure out what this means for your sales strategy. To kick things off, here are the key statistics you need to know about TikTok: 🤳1.2 billion active users on TikTok, with 60% aged 16-24. ❤️67% increase in engagement for brands using TikTok trends. 💬3x higher engagement rate with TikTok influencers. 🛒90% of TikTok users discover new brands here. 💸50% higher success rate for brands that continuously adapt. Important take: TikTok is where trends are born and go viral, and Amazon is where those trends can turn into sales. So, what can you do to make the most of this new collaboration? 𝗖𝗿𝗲𝗮𝘁𝗲 𝗕𝘂𝘇𝘇-𝗪𝗼𝗿𝘁𝗵𝘆 𝗖𝗼𝗻𝘁𝗲𝗻𝘁. You know what makes Tiktok content different from traditional ads? They’re fresh, quirky, entertaining and shareable. If you want to get noticed on this platform, you need to think outside the box. 𝗧𝗿𝗲𝗻𝗱𝘀 𝗼𝗻 𝗧𝗶𝗸𝗧𝗼𝗸 𝗺𝗼𝘃𝗲 𝗳𝗮𝘀𝘁. So, you need to be creative in how you present your product. Join a viral challenge or use a popular sound—the goal is to make it so relatable that people can’t help but engage, share, and convert! 𝗖𝗼𝗹𝗹𝗮𝗯𝗼𝗿𝗮𝘁𝗲 𝘄𝗶𝘁𝗵 𝗧𝗶𝗸𝗧𝗼𝗸 𝗜𝗻𝗳𝗹𝘂𝗲𝗻𝗰𝗲𝗿𝘀. TikTok influencers are the new brand ambassadors. They’re the trendsetters with loyal followers who really value and trust their recommendations. Partnering with credible influencers or creators who vibe with your brand will help you reach their established audience and boost your brand’s visibility. 𝗘𝗻𝗴𝗮𝗴𝗲 𝘄𝗶𝘁𝗵 𝗬𝗼𝘂𝗿 𝗔𝘂𝗱𝗶𝗲𝗻𝗰𝗲. Don’t just post and forget. Take the time to interact with users who comment and join in on conversations. Being active and responsive helps build a friendly connection with your audience, making them more likely to engage with your brand and share it with others. Not only that. It also helps you get insights into what they love and what content sparks their interest. Use their feedback to improve your future posts, stay relevant, and keep your audience excited about what’s coming next. There are a lot of exciting opportunities for sellers to try at this time. This is your chance to come out fresh & set higher goals for your brand. Need a hand getting started? Lab 916 is here to guide you every step of the way.

We get asked this question a lot: Are businesses really selling at a loss on Amazon? 🤔 This question confuses many companies when they see their competitors on Amazon pricing products below cost. — Particularly since 82% of consumers consider price a key factor when shopping online. Take a peek at these patterns: ↪️Insanely low prices on popular items ↪️Targeted price drops on specific variations ↪️Frequent deep discounts or flash sales ↪️Substantial discounts for bulk purchases While you might think they're losing money, there’s often a strategic reason behind it. Here’s why sellers might choose to sell at a loss: 📦Clear-out Inventory Some sellers slash prices to quickly offload dead stock and make room for new inventory. This strategy helps them avoid having unsold or outdated items sit around, which can be costly and take up valuable storage space. ⭐Enhance Feedback Scores Some sellers lower their prices to attract more customers, earn positive reviews, and improve their ratings. They use this strategy to maintain a strong reputation and increase the trust of new buyers. 📈Loss Leader Strategy Some sellers lower prices on certain items to attract shoppers, and then encourage them to buy more through upselling and cross-selling. This strategy is commonly used with products that have multiple variations or when bundling items together to maximize sales by additional purchases. 📊Improve Seller Metrics & IPI Some sellers sell items at a loss to boost metrics like their Inventory Performance Index (IPI). It helps them effectively manage their overall account health, secure the Buy Box, and stay competitive on Amazon. 🤔Now, what does it mean for your business? Understanding why some sellers choose to sell at a loss can give you a strategic advantage into your own pricing and inventory strategies. The next time you see your competitor lower their prices, consider it as a potential signal to reassess and adjust your strategies to maintain your competitive edge. Having difficulties with your Amazon pricing and inventory? LAB 916 is here to help with customized strategies to get you back on track.