Left Field Labs

🚨 The demo area is now OPEN at Snapdragon Summit! 🌟 Come experience in-service AI with AR first-hand and explore how Snapdragon is bringing next-gen capabilities to mobile platforms. Don't miss out—join us now and dive into the future of AI and AR innovation! #SnapdragonSummit #AI #AR #Qualcomm. Left Field Labs

5 principles to guide the evolution of agency-client dynamics.

🚨 Don't miss this year's Snapdragon Summit, where we're demoing the future of Snapdragon technologies live from Maui! 🌺 Join us today at 9am Hawaii (in 30 mins) for an exclusive look at the latest innovations: https://lnkd.in/gBxETGx5 We are thrilled to have collaborated with the incredible team at Qualcomm to deliver a unique on-device AI and AR demo featuring the new Qualcomm Oryon CPU, coming to the next-gen 8-series mobile platform. Special thanks to Steve Tomey for his steadfast leadership throughout the project, and to Ben Stein, Jeff Dumrauf, and Patrick Costello for their invaluable contributions. 🙌 #SnapdragonSummit #AI #AR #Qualcomm #OryonCPU Left Field Labs

In our industry, it’s easy to celebrate the end result—the beautiful work, the innovation—and for good reason. The work, when done right connects people and brands in real ways. But there is another story more behind the scenes...it's the people and the journey. It’s the hard decisions, the conflict and resolution, and the relationships that carry the work forward to success. But more than anything, it’s about trust. Trust in your team to execute at the highest level. Trust in your partners to bring their best. Trust in the process, knowing the challenges will be worth it in the end. That trust is what enables us to pull off something this ambitious. This week, I’m beyond thrilled to be onsite at Dreamforce to unveil the "Agentforce Experience”. It’s an immersive, 30-foot kinematic structure serving as a hub for product demos, games, and personalized AI activations (with great hair) - all designed to help Salesforce tell an important story about humans and AI. It takes a village to bring something like this to life. Proud of everyone that has been involved. There's nothing more fulfilling than doing hard shit with great people! If you’re at #DF24, stop by or message me for a tour! #AI #ExperientialDesign #leftfieldlabs #Innovation #dreamforce Salesforce

🚀 Welcome, Trailblazers, to the Agentforce Experience at #DF24! 🌟 Join us at our first-ever presentations on kinetic LED screens, where product insights come to life in real time. 🖥️✨ Test your teamwork in our multiplayer game, and discover how you can achieve success faster with Agentforce. 🤝💼 Plus, get ready to Einstein yourself using AI in a fun, interactive game that transforms YOU into Einstein! 🧠🎮 And don’t miss the chance to meet our giant Einstein Agent, welcoming the Trailblazer community to Dreamforce! 🙌 #DF24 #Dreamforce #Agentforce #AI #Innovation #ExperientialMarketing

This week, AI took a significant leap as platforms like OpenAI and Salesforce released tools that give AI more agency in performing tasks. Moving beyond the “copilot” model that relied on call-and-response interactions, new tools like GPT-o1 and Agentforce enable AI to reason through problems and execute a series of steps to gather information, leading to more informed responses. Agentforce even allows AI to take actions like sending emails or updating order properties, making "agentic" thinking more accessible to businesses and end users. AI Agents can now be proactive, instead of just reactive. When people ask when they’ll really see the impact of AI, Agentic AI is the moment I point to. As AI’s memory of the user expands, access to business information grows, and the ability to take action increases, we’ll truly start to feel the AI-driven world we’re entering. There’s a great opportunity ahead to alleviate painful processes, enable businesses to scale impact with less capital, and personalize consumer experiences to achieve specific objectives. Agentic AI is a key step in unlocking this potential.