Leibowitz

𝗣𝗿𝗼𝗱𝘂𝗰𝘁𝗶𝘃𝗶𝘁𝘆 𝗧𝗶𝗽: 𝗔𝘃𝗼𝗶𝗱𝗶𝗻𝗴 𝗘𝘆𝗲 𝗦𝘁𝗿𝗮𝗶𝗻 𝘄𝗶𝘁𝗵 𝘁𝗵𝗲 𝟮𝟬-𝟮𝟬-𝟮𝟬 𝗥𝘂𝗹𝗲 I’m guessing your inbox is looking a bit fuller than it was a few weeks ago, isn’t it? "Summer mode" was nice while it lasted, but it's definitely over for this calendar year. As things pick up, here’s a productivity tip the Leibowitz team has been making use of. As graphic designers, avoiding eye strain is especially key in our line of work. We aren't claiming to hold a monopoly over it, though. Would anyone argue with a quick way to have fewer headaches? Our take is that a short break is a small price to pay for keeping ourselves primed to do our best work. Speaking of "best work," you can take a look at some of our case studies on our website (check them out here: https://lnkd.in/eHdd-py9). We’ve also got some exciting new projects in the works, with fresh case studies coming soon. In the meantime, we’ll be sticking to the 20-20-20 rule ourselves, and we encourage you to give it a try, too. Worst case scenario: you’ll have lost less than a minute of your time. Best case: you'll be a bit sharper throughout the day. You might even save a bit on your yearly Advil spending, too. #Branding #GraphicDesign #ProductivityTips #WorkSmart

𝟱 𝗕𝗥𝗔𝗡𝗗𝗜𝗡𝗚 𝗔𝗡𝗗 𝗕𝗢𝗨𝗤𝗨𝗘𝗧 𝗧𝗜𝗣𝗦 Spring is in the air, inspiration is all around, and it has the Leibowitz team thinking—the principles we follow (https://lnkd.in/gReEHF4U) inform more than just a good brand. Case in point: here are 𝟱 𝗯𝗿𝗮𝗻𝗱𝗶𝗻𝗴 𝘁𝗶𝗽𝘀 𝘁𝗵𝗮𝘁 𝗰𝗮𝗻 𝗮𝗹𝘀𝗼 𝗵𝗲𝗹𝗽 𝘆𝗼𝘂 𝗰𝗿𝗮𝗳𝘁 𝗮 𝗯𝗼𝘂𝗾𝘂𝗲𝘁 𝘄𝗼𝗿𝘁𝗵 𝘀𝗵𝗼𝘄𝗶𝗻𝗴 𝗼𝗳𝗳 → 𝟭. “𝗧𝗿𝗶𝗺 𝗮𝗻𝗱 𝘀𝘁𝗮𝗴𝗴𝗲𝗿! 𝗗𝗼𝗻’𝘁 𝗷𝘂𝘀𝘁 𝘁𝗮𝗸𝗲 𝘄𝗵𝗮𝘁 𝘁𝗵𝗲𝘆 𝗵𝗮𝗻𝗱 𝘆𝗼𝘂 𝗮𝗻𝗱 𝗽𝘂𝘁 𝗶𝘁 𝗶𝗻 𝗮 𝘃𝗮𝘀𝗲 𝗮𝗻𝗱 𝘁𝗵𝗶𝗻𝗸 𝘆𝗼𝘂'𝗿𝗲 𝗱𝗼𝗻𝗲.” — 𝗞𝗲𝗹𝗹𝘆 𝗢𝗿𝗼𝘀𝘇, 𝗔𝗰𝗰𝗼𝘂𝗻𝘁 𝗠𝗮𝗻𝗮𝗴𝗲𝗿 → Your brand’s visual identity and core messaging are like a collection of flowers. When creating branded materials, you need to select, arrange, and sometimes (slightly) modify your brand elements to fit the specific context. For example, your brand narrative is important, but you shouldn’t be cramming the whole thing on a 300x250 digital ad. 𝟮. “𝗧𝗵𝗲 𝘃𝗮𝘀𝗲 𝗺𝗮𝘁𝘁𝗲𝗿𝘀. 𝗜𝘁 𝘀𝗵𝗼𝘂𝗹𝗱𝗻'𝘁 𝗯𝗲 𝗮𝗻 𝗮𝗳𝘁𝗲𝗿𝘁𝗵𝗼𝘂𝗴𝗵𝘁.” — 𝗜𝘃𝗮𝗻 𝗖𝗮𝗿𝗼, 𝗖𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝗗𝗶𝗿𝗲𝗰𝘁𝗼𝗿 → Content is key, but so is the vehicle that delivers it. A unique paper weight, texture, or finish can elevate your content, and more importantly, grab and hold your audience’s attention. 𝟯. “𝗟𝗼𝗰𝗮𝗹, 𝘀𝗲𝗮𝘀𝗼𝗻𝗮𝗹 𝗳𝗹𝗼𝘄𝗲𝗿𝘀 𝗮𝗹𝘄𝗮𝘆𝘀 𝗳𝗲𝗲𝗹 𝗮𝗽𝗽𝗿𝗼𝗽𝗿𝗶𝗮𝘁𝗲 𝗯𝗲𝗰𝗮𝘂𝘀𝗲 𝘁𝗵𝗲𝘆’𝗿𝗲 𝗴𝗿𝗼𝘂𝗻𝗱𝗲𝗱 𝗶𝗻 𝘆𝗼𝘂𝗿 𝘀𝗽𝗲𝗰𝗶𝗳𝗶𝗰 𝗵𝗲𝗿𝗲 𝗮𝗻𝗱 𝗻𝗼𝘄.” — 𝗔𝗹𝗹𝘆 𝗝𝗮𝗴𝗼, 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝘀𝘁 → The elements of your brand can be aspirational, but ultimately, they should reflect your company authentically. The colors, design, and language you use come together to establish a personality, and your brand is most successful when it reflects the real spirit of your organization. 𝟰. “𝗠𝗮𝗸𝗲 𝘁𝗵𝗲 𝗯𝗲𝗮𝘂𝘁𝘆 𝗹𝗮𝘀𝘁! 𝗖𝗲𝗿𝘁𝗮𝗶𝗻 𝘁𝘆𝗽𝗲𝘀 𝗼𝗳 𝗳𝗹𝗼𝘄𝗲𝗿𝘀 𝘀𝘁𝗮𝘆 𝗳𝗿𝗲𝘀𝗵𝗲𝗿 𝗹𝗼𝗻𝗴𝗲𝗿, 𝗯𝘂𝘁 𝗱𝗿𝗶𝗲𝗱 𝗳𝗹𝗼𝘄𝗲𝗿𝘀 𝗵𝗮𝘃𝗲 𝗹𝗼𝗻𝗴𝗲𝘃𝗶𝘁𝘆.” — 𝗗𝗲𝗯𝗯𝗶𝗲 𝗛𝗮𝗯𝗲𝗿, 𝗔𝗰𝗰𝗼𝘂𝗻𝘁 𝗠𝗮𝗻𝗮𝗴𝗲𝗿 → Your brand should be as appealing as a rose, but enduring like a snake plant. The key is to create a brand that is evergreen, yet flexible enough to accommodate growth and change, both inside and outside your company. 𝟱. “𝗣𝗮𝘆 𝗮𝘁𝘁𝗲𝗻𝘁𝗶𝗼𝗻 𝗮𝗻𝗱 𝗰𝗵𝗮𝗻𝗴𝗲 𝘁𝗵𝗲 𝘄𝗮𝘁𝗲𝗿 𝗲𝘃𝗲𝗿𝘆 𝗱𝗮𝘆.” — 𝗢𝗹𝗲𝗻𝗮 𝗥𝗮𝗱𝗶𝘂𝗸, 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗲𝗿 → Regular maintenance of your brand and website ensure they stay fresh in the long run—just like flowers. Changes to your company, its competitive landscape, and tech capabilities can impact the effectiveness of your brand and materials. Good results stay good where attention is concentrated. #branding #design #brandingtips

Leave Leap Day in the past—we've got a better alternative, anyhow: Happy "Leib" Day! What does Leap Day even stand for, anyway? Making birthdays weird for ~0.07% of the global population? We can do better than that—and we did! We came up with Leib Day, the (not-yet) national holiday which celebrates how creativity, expertise and hard work can bring ingenious solutions to life. If that's something you can get behind (likely), celebrate Leib Day with the one (1) Leap Day tradition worth hanging onto: The Leap Day Cocktail** Cheers! ** To make The Leap Day Cocktail, add 2 oz gin, 1/2 oz each of sweet vermouth and Grand Marnier, and 1/4 ounce lemon juice to an ice-filled shaker. Ironically, stir—don't shake—to combine and serve in a coupe glass with a twist of lemon. (via The Spruce Eats) 

At Leibowitz, we're proud of the partnership with brandor™ as we rebranded this 3rd generation family business with expertise in branded merchandise. Thank you for the opportunity Delano R. Bartolomei, Jason Waskey, James Waskey and Stephanie Shaiken!

Wow, what a way to start the year! The jury's in, and our work for Nordwand Capital and Premier Path Wealth Partners from the Dynasty Financial Partners network, as well as Dynamic Wealth Group, are certifiable winners—American Graphic Design Award winners, that is. You can see the complete projects on our website (links below!) Many thanks to GDUSA Magazine for the recognition, and thank you to our clients. We know finding a firm to trust with your vision isn’t a decision made lightly, and we appreciate and honor the faith you put in us. Dynamic Wealth Group → https://lnkd.in/ezC8zeKu Nordwand → https://lnkd.in/egjD-Zi6 Premier Path → https://lnkd.in/ePaKz4Ma #branding #design #gdusa #webdevelopment #graphicdesign

Pencil and paper go digital for our holiday card builder After sketching out the designs, our designers needed to recreate their pixel art as vector drawings to ensure their functionality as flat images and 3D renderings (and crisp look, regardless of screen size). Manual redrawing is an exercise in patience, but the process sure is satisfying to watch. Visit the card builder here → (https://lnkd.in/g4m2znGV) to see the designs in action! For more behind-the-scenes content, check out our post on Character design → https://lnkd.in/g6YkU3EE

A holiday card builder–with a twist! (You can check it out here → https://lnkd.in/g4m2znGV) For our holiday card builder, we created characters based on the most important aspects of our branding and design process. Say hello to The Researcher, The Dreamer, The Designer, and The Craftsman. Despite their distinct looks, the character designs contain interchangeable elements, allowing users to twist, mix, and match their own custom character. Visit our card builder to see for yourself!  https://lnkd.in/g4m2znGV For behind-the-scenes content, check out our post on Vector tracing → https://lnkd.in/g_yUGqXE #branding #design #digitalmarketing #characterdesign #graphicdesign #digitalart