Highlight

We'll see you in Denver next week at Newtopia Now! Access research-grade physical product testing faster and easier than ever with the Highlight platform and our owned community + logistics solution. Got questions? Connect with Molly Wright and Carly Shira ahead of time or meet them on Mon, Tues or Wed at the Colorado Convention Center! 🐻

You heard it here, folks. The moment Nate Rosen predicted Beyond Meat's #BFY pivot 🔮 While implicitly "better for you," meat substitute brands like Impossible Foods, Beyond Meat and more were first and foremost about building more sustainable products. And even though there's lots of overlap between "better for you" and "better for the planet," CPG brands have a choice to make: What messaging do you lead with? Beyond Meat's latest product launch--Sun Sausage--is the first of its kind to lead with health-conscious messaging (Read more on Food Dive: https://lnkd.in/dyWJ72Er) See the full replay of the Highlight Reel on BFY trends featuring Nate Rosen and Dana Kim here: https://lnkd.in/dN8Vrm-r

If you somehow transported a grocery shopper from the year 2000 to the average grocery store of 2024, they’d be stunned. The #CPG industry has come a long way from aspartame and non-fat yogurt. Consumers today have tons of choices for products that support healthier, more responsible consumption. For anyone in product innovation, that means the sky's the limit. But that also presents a challenge. If the sky’s the limit, where do you begin? Read the full article here to find out more: https://lnkd.in/eFisPDi7 Thank you to the team at Industry Dive for the coverage and the additional insights from Tracy Luckow of Whipnotic, marguerite mariscal of Momofuku, and Nate Rosen of Express Checkout! 👏🏽

Last chance to vote!! Greenbook's Research Industry Trends (GRIT) Report voting window closes Aug 18 -- if you're a professional in the #marketresearch, #insights, or #analytics space and you haven't weighed in yet, now's the time!

What happens when you need feedback from a test subject whose language you don’t speak? We don’t have cat translators at Highlight, but we do have ways to determine what a cat thinks of your cat litter. This test required unique problem solving–and not just because cats can’t tell us what they’re really thinking. This well-established cat litter brand needed sensory data and longitudinal usage data from a small sample size. With Highlight, they designed a survey to get the insights they needed–at a 100% completion rate–with live data dashboards and in-depth interviews with product testers. Find 14 more examples of the way brands are using IHUT to get the consumer feedback they need: https://lnkd.in/e_KrT_AH

Got an innovative new product? Then you might want to target Gen Z. In Highlight's new consumer research report, Three Trends Driving Growth in the "Better for You" Space, we asked 2,000 members of our product testing community about 15 different kinds of innovative products. When we looked at the data by generation, it was clear that Gen Z is not afraid to try new things. Skincare made with snail mucin? Sounds great! 🐌 They're also the generation driving trial of new non-alcoholic beverages, a sector that's booming (Exhibit A: The success of Tilray Brands, Inc. 🚀 ) See all the results of our "better for you" research here: https://lnkd.in/dU6RTCkC

💡 Why is ethnography an important part of consumer testing? The best consumer testing opens a window to your consumer's: 🏡 daily life 🏃🏿♀️ everyday routines 🥣 evolving behaviors Is quantitative testing still valuable? Absolutely. But don't miss the insights you can uncover with the addition of a qualitative approach! Learn more about hashtag #BFY product innovation from the full-length webinar replay with Nate Rosen and Dana Kim here: https://lnkd.in/dN8Vrm-r

We were delighted to speak at ESOMAR's event this week, "The Human Edge in the Age of AI." At Highlight, we're stewards of high-quality data. That's why as we enter a new generation of technology, ensuring our inputs are as human as possible is mission-critical. It was great to connect with our friends at Colgate-Palmolive and meet new ones! Thanks to all who came out!

Behold the power of protein! 💪 We asked 2,000 members of the Highlight product testing community to tell us their perceptions and their recent purchases of "better-for-you" #CPG products. Clearly, protein is having a moment. Respondents had plenty to say about sugar, fiber, gut health, GLP-1 drugs and more. See all the insights in this report: https://lnkd.in/dU6RTCkC

Did you miss the first episode of the Highlight Reel? We missed you! But luckily, we've got your replay right here: https://lnkd.in/dN8Vrm-r We had a great time talking state of #BFY in #CPG with "the illustrious" Nate Rosen of Express Checkout and our own Dana Kim. And we're looking forward to the next edition of the Highlight Reel! Got ideas for topics? Burning questions? Panelists you'd love to hear from? Let us know! Drop a comment or send us a message ✍️