LMCA - Brand Licensing Specialists

Reflecting on an incredible week at China Licensing Expo! After 17 years of being in Shanghai, participating in this year's CLE gave us a wonderful opportunity to share our deep experience in what we often call "licensing's best kept secret" - corporate brand extension.   Through Ciarán Coyle's keynote speech at the China Licensing Forum and Sabrina Gu's presentation, we highlighted the growing momentum for corporate brand licensing in China. What truly energized us was witnessing firsthand the unique passion of Chinese consumers - particularly evident in the character licensing sector, where fan enthusiasm is absolutely contagious!   This consumer passion perfectly mirrors what we see in corporate brand licensing, albeit differently: while character licensing captures emotional connection, corporate licensing builds on deep-rooted brand trust and loyalty. It's this parallel that makes the Chinese market so exciting - consumers here form powerful bonds with brands they trust.   The connections and conversations at CLE showcased the vibrant future ahead, as demonstrated through our successful partnerships with global brands like Philips, Castrol, and Electrolux in the region. After nearly two decades in China, we're more excited than ever about the extraordinary opportunities for meaningful brand partnerships in this dynamic market.   Thank you to all our friends and visitors that made this expo so memorable!

Day 2 of China Licensing Expo, and what an incredible experience it's been!   We've had the pleasure of connecting with numerous local businesses, fostering new relationships and exploring exciting opportunities.   The highlight of the day was our Asia Managing Director Sabrina Gu's insightful speech, which touched on fascinating trends in the Chinese market. She discussed the growing preference for local brands among Chinese consumers and how these brands can partner locally to expand their reach.   Sabrina emphasized a key point: partnering with a global agency is the most effective way for Chinese brands to achieve growth!   We're energized and looking forward to what the rest of the China Licensing Expo brings. Who's ready for day 3? 🙋♂️   #ChinaLicensingExpo #BrandLicensing

We're feeling incredibly welcomed at China Licensing Expo! It’s been 17 years since opening LMCA Shanghai, and we're excited to be showcasing at this premier event for the first time! 🎉 It's been great catching up with good friends and licensees. Special shoutout to Eric Cai, one of our valued partners and the first visitor to our booth this morning!   Later in the day, Ciarán Coyle sat down with Xinhua Network to discuss the growing momentum of corporate brand licensing in China.   Ready for more licensing action tomorrow! Don't miss Sabrina Gu's speech on "Accelerating Success in Corporate Brand Licensing" at 11am at the Expo Center.   #ChinaLicensingExpo #BrandLicensing

Thrilled to kick off the China Licensing Expo with Ciarán Coyle's presentation on "The Power of Licensing for Chinese Corporate Brands"!   The room was buzzing with excitement around corporate brand licensing. It's clear that this is no longer the industry's best-kept secret – it's a powerful growth strategy that's taking off in China.   As the Chinese market continues its explosive growth, we're seeing corporate brand licensing emerge as the next big wave. We're proud to be part of this movement and to share insights alongside leading experts and brands in the field.   The future of brand licensing in China is bright, and we are excited to be at the forefront of this transformation.   We can’t wait to meet you at the China Licensing Expo tomorrow, if you're in Shanghai, stop by our booth #E1C11 to learn more about how we can help your brand grow through licensing!   #ChinaLicensingExpo #BrandLicensing

Welcome back to our monthly 'Meet & Greet' series, where we showcase the exceptional individuals driving LMCA's success! This month, we're thrilled to introduce you to MIRIAM CAMARA, a key member of our LATAM team who brings a wealth of experience and passion to our agency.   Can you share a bit about your professional journey and what aspect of the licensing process still excites you the most?   "My journey in the licensing industry has given me a dynamic 360° perspective. My experience spans corporate, entertainment, sports, gaming, and lifestyle brands in key markets across Latin America, Europe, MENA, and India. What still excites me most is capturing each brand's unique essence. I'm particularly passionate about exploring specialized categories like automotive, appliances, technology, and electronics. Being involved in the entire lifecycle of branded products, from conception to strategic negotiations and point-of-sale executions, continues to be thrilling."   How would you describe LMCA's culture, and what aspects of it do you value most?   "LMCA's culture thrives on innovation, teamwork, and deep knowledge in brand extension. Our focus on creativity and strategic thinking, combined with our diverse team's expertise, allows us to effectively address challenges and achieve outstanding results for our clients."   Looking ahead, what future developments in licensing are you most excited about, and what advice would you give to newcomers in the industry?   "I'm excited about how technology is transforming our industry. Immersive experiences like AR and VR are boosting consumer engagement, while AI provides smart insights. E-commerce is expanding global market access, encouraging collaboration and stronger brand-consumer connections. My advice for newcomers is to stay adaptable, embrace tech, and focus on building emotional ties through creative content and innovative products that fulfill both functional and aspirational needs."   What do you find are the most distinctive challenges or opportunities in the Latin American licensing landscape?   "The Latin American licensing landscape offers unique opportunities for brands to tailor their strategies effectively. Mexico's vast market, for instance, provides multiple tiers for segmentation. By understanding local dynamics, companies can capitalize on emerging trends and engage consumers more effectively. While the region faces challenges such as economic disparities compared to leading global economies, issues with piracy, informal markets, and complex taxation, these challenges often spark innovative approaches. Navigating this distinctive landscape encourages brands to develop adaptable strategies that can succeed in diverse market conditions."   Last question, a fun one: chocolate or vanilla?   "I'm a 'chocoholic' through and through, and if it's bitter, even better!"   Join us next month as we continue to showcase the diverse talents driving LMCA's global licensing success!

China Licensing Expo starts tomorrow! 🇨🇳   Visit us at booth #E1C11 to discover how strategic partnerships can fuel your business growth.   Also don't miss our leadership insights: Ciarán Coyle on "The Power of Licensing for Chinese Corporate Brands" Oct 15, 2-5:30PM, Kerry Center   Sabrina Gu on "Accelerating Success in Corporate Brand Licensing" Oct 17, 11AM, Shanghai New International Expo Center   See you at the Expo! Whether at our booth or these informative sessions, we're eager to connect.   #ChinaLicensingExpo #StrategicPartnerships #BrandLicensing

We're thrilled to announce two of LMCA’s leading experts will be speaking at the Kerry Center, Pudong, Shanghai during the upcoming China Licensing Expo:   🎤 Ciarán Coyle: The Power of Licensing for Chinese Corporate Brands Date: October 15th, 2024   🎤 Sabrina Gu: Accelerating Success in Corporate Brand Licensing Date: October 17th, 2024   Don't miss these insightful sessions from our industry experts!   Will you be attending? Be sure to visit our booth (#E1C11) to explore business growth opportunities with our amazing clients!

Countdown to China Licensing Expo: 7 Days! 🚀🇨🇳   Join us at the Shanghai New International Expo Center from October 16-18 as we showcase innovative licensing opportunities at Asia's premier licensing event.   Visit us at booth #E1C11 to unlock the potential of your business through strategic partnerships!   #ChinaLicensingExpo #BrandLicensing

Reimagining vehicle care: LMCA has brokered a game-changing partnership between Castrol and GK Industries, bringing a new line of high-performance automotive filters to the North America market. The new Castrol line was unveiled at the recent Automechanika in Frankfurt, Germany and GKI will be showcasing the new line at the forthcoming AAPEX show in Las Vegas in November. This collaboration marks a significant step in expanding Castrol's aftermarket solutions, combining their lubrication expertise with GK Industries' filtration technology. Look out for these cutting-edge products hitting Canadian markets in late 2024 and the US in Spring 2025! Read the full story on our blog here: https://lnkd.in/ehVJuAE8 #Castrol #BrandPartnerships #BrandLicensing

Happy International Music Day! 🎵🌎   From revolutionary jukeboxes to electric pianos that defined the sound of an era, Wurlitzer has been shaping music for over 170 years. Today, we're proud to celebrate our client Wurlitzer, a true icon in the music world.   Fun fact: Wurlitzer's electric piano can be heard on hits by Ray Charles, The Doors, and Queen just to name a few!   What’s the last record you listened to on vinyl? Let us know in the comments below! #InternationalMusicDay #BrandLicensing