Lob

Big news! Lob's API made it to the Top 20 in the Postman API Network Awards! Out of 100,000+ APIs, ours stands out for its reliability, ease of use, and stellar documentation. 🚀Thanks to everyone who's joined us on this journey. Here's to more innovation and easier direct mail! 💌 #PostmanAwards #Lob #API. Read more here: https://lnkd.in/gA9f9KQS

Ready to transform your direct mail into a data-driven, ROI-boosting powerhouse? Integrating direct mail with your CRM, CDP, and analytics platforms is the key to automating, personalizing, and tracking your campaigns just like your digital efforts. 📊 Here are 6 must-have integrations that will elevate your omnichannel marketing strategy: 1️⃣ CRM + Direct Mail: Make every message personal and perfectly timed. 2️⃣ CDP + Direct Mail: Leverage insights for smarter, data-driven campaigns. 3️⃣ Marketing Automation + Direct Mail: Set it and forget it with triggered sends. 4️⃣ Design Tools + Direct Mail: Seamlessly turn creativity into action. 5️⃣ iPaaS + Direct Mail: Connect your entire tech stack for smoother workflows. 6️⃣ Analytics Platforms + Direct Mail: Track performance and optimize on the go. What’s your go-to tool for integrating direct mail with your marketing stack? Let’s discuss how you can unlock more value from your campaigns. Full guide below 👇 #DirectMail https://lnkd.in/gnx8fKXW

Ready to send direct mail that converts? We’ve taken everything we’ve learned from 1B+ mail sends and put it in a guide filled with:  ✔️Strategies we’ve seen work ✔️Actionable tips based on experience ✔️Real-world examples Make direct mail the new MVP of your marketing mix. Download the guide: https://lnkd.in/gkPa_YRk

Prost! We’re heading to Braze Forge next week and can’t wait to connect. Join us next Tuesday night for an authentic Oktoberfest celebration! What’s on tap? 🎉 Stein-clinking networking in a festive Bavarian atmosphere 📫 Brews and views on building an omnichannel marketing strategy 🍺 A traditional Oktoberfest spread featuring German beer and fest favorites Don’t miss it: September 24, 7-9 PM, Hofbräuhaus Las Vegas! Grab your spot ➡️ https://lnkd.in/g__QjMSf

#Delivered2024 from GURU Media Hub has (ahem) delivered! We spent the end of last week talking to 5000+ marketers from around the world about fusing direct mail with other marketing channels for max impact. Shoutout to Ryan Ferrier who opened up the whole conference, introducing the keynote speaker Barbara Corcoran. And another whoop whoop to Eamon Barisone who led a fantastic breakout session on what consumers want from direct mail. Thank you to everyone who connected with us and made the event a hit! Can’t wait to do it all again next year! 🌟

Direct mail isn’t just paper—it’s a powerful piece of the customer journey. Every touchpoint, from mailbox to online, shapes the experience. In our blog post, take a look at a few campaigns that bring both digital and direct together in ways that move people to action. https://bit.ly/3XbZ3ar

📫 Think outside the mailbox — and inbox — and double the impact of your direct mail campaigns! 🎉 Informed Delivery is now available with Lob 🎉 62 million+ consumers subscribe to USPS’s Informed Delivery to see email previews of their incoming mail. Did we mention these previews can be full-color? And interactive? Send campaigns with Informed Delivery, and open up new opportunities for your direct mail messages to engage recipients where they are. Discover Informed Delivery + Lob ➡️ https://lnkd.in/ed_jtNJj #informeddelivery #directmail #integratedmarketing

🔑Insight: Two-thirds of respondents to the 2024 State of Direct Mail Consumer Insights report read a direct mail piece the same day they receive it, and 51% say they often or sometimes share direct mail with friends and family. 📈 Action: Use automated and triggered direct mail campaigns to maximize the timeliness of every send and inspire immediate action. Discover more ways to turn consumer insights into opportunities: https://lnkd.in/g3UKeE3D

According to the 2024 State of Direct Mail Consumer Insights report, 65% of consumers say they're likely to engage with direct mail from brands they already know. How does that compare to other marketing channels? Although email can be great for customer engagement, it isn’t always considered the most trustworthy channel, and less than a quarter of respondents said they would trust a brand that only reaches out digitally. For marketers, this underscores how important it is to use direct mail to build trust with your customers. Learn more about why it’s the right time to add direct mail to your omnichannel marketing mix. Download the 2024 State of Direct Mail Consumer Insights report: https://lnkd.in/g5wBuzFh #directmail #consumerinsights #marketinsights #omnichannel

🎉 The 2024 State of Direct Mail Consumer Insights report is finally here! 📫Lob and Comperemedia have teamed up to bring you the 2024 State of Direct Mail Consumer Insights report. This report unveils data and insights from a survey of 2,000 consumers. 📊Dive into consumer perspectives on direct mail, how they engage with it, and how it stacks up with other popular marketing channels. 🔍 From insurance to retail, our report provides actionable insights that can be applied across diverse industries, empowering your team to send direct mail that makes an impact. 📈 Ready to unlock consumer secrets for direct mail that converts? Download the report now by clicking the link below. 👉 https://lnkd.in/gxSq5reb #directmail #consumerinsights #marketinsights #omnichannel