lūquire

We're not going to read our acceptance speeches off a cue card, but we do want to thank our clients, our partners and our people for helping us bring 6 AAF Charlotte #Addys home last week. How'd we rack up the hardware? ⭐️ We helped Bojangles' Restaurants, Inc. Restaurants, Inc. launch "Boojangles": a haunted drive-thru to sample their new Bo Bites and put the competition's nuggets to rest. ⭐️ Called "Airheads" everywhere to embrace their love of all things flight with Sullenberger Aviation Museum. ⭐️ Got our clients to join us for a little improv with our own "Emotional Trauma Waiver."

Bojangles' Restaurants, Inc. gets it: Brunch should be available all day, every day. 😎 See how we launched their newest innovation, Chicken and Bo-Berry Waffles, and brought Sunday brunch magic to life with Brunch at Bo's.

Who else can say Quail Hollow Club was their office for the week? 👀 Earlier this week, our PR team hit the fairway to help PGA of America host the 2025 PGA Championship's "Countdown to Quail" VIP Media and Influencer Preview, bringing together media members, influencers, and community leaders for an exclusive inside look at this year's event. The results? A total audience of 21.4 million people with their eyes on Quail Hollow before the event officially tees off in May. If the response to this event tells you anything, it's that this year's PGA Championship is not to be missed—secure your ticket while you can! https://lnkd.in/eq9Uuajg

Don’t worry; after we celebrate, we’re going straight to the nearest Whistle Express Car Wash to get this car as good as new.   A huge congratulations to Jose R. Costa and the entire Whistle Express family on the acquisition of Take 5 Car Wash! We’ve seen firsthand how your long-term vision for the industry, including exemplary customer service, top-tier technology, and best sustainability practices, has driven incredible, but strategic growth in just a few short years.   We can't wait to see what kind of waves you make next! ✨

While X spirals into its villain era, Bluesky Social offers a refuge for users like a cool new coffee shop—still indie, still inviting, and still free of brand noise. Our own Adam Levine dives into why this rare moment gives marketers the chance to be truly early on a platform, and how decentralization is reshaping brand-building through real connections. Read more in Ad Age: https://lnkd.in/gWNSf-te

UPDATE (2/17): due to forecasted inclement weather, the AHFA Marketing/PR Conference has been postponed to this summer. But don't worry, snow won't freeze our insights - we'll keep them coming. Today's marketing executives aren't just leading marketing—they’re brand architects, data scientists, budget whisperers, AI strategists, cultural translators, and crisis managers all at once. We're thrilled to share that lūquire's own "Swiss Army Knife" marketers Katie (Morin) Brown and Christina Rogers will be taking on this topic at the American Home Furnishings Alliance Marketing/PR Conference! This event brings together top marketers in the furnishings industry to discuss: 📊 Research & Consumer Insights 🔍 Technology & Digital Trends 💡 Peer Best Practices & Industry Innovations Join us in North Carolina for this discussion on turning versatility into a strategic advantage. Learn more about the event here: https://lnkd.in/eKrQ8hFy

In a sea of nostalgia, celebrity cameos, and the just plain weird, some brands rose above the "Superficial Bowl" stakes to make their million-dollar seconds count. What are your thoughts? Drop your hottest take on this year's spots in the comments. 👇

The #SuperBowl: it's the "big game" for football and advertising, but 2025's roster of brands isn't going bold with their ads. "I've come to call this Super Bowl the 'Superficial Bowl.' For [several reasons] brands aren't necessarily going to push the boundaries, they aren't going to lean into cultural issues, certainly not political issues. I think we're going to see a lot of light fun, a lot of humor, nostalgia, some gimmicks," said our CCO, Glen Hilzinger. Thank you to the folks at WBTV's QC Life for talking shop with us! Catch Glen's full take on the "Superficial Bowl" here: https://lnkd.in/eyHWp8KJ

lūquire is hosting Fūse Internship Open House. Make sure to attend on Feb. 6 and hear all about this year's program!

Our Fuse summer internship is officially open for applications...can we expect to see yours? 👋 Pop into our virtual open house on Thursday to meet our team and hear from our current interns. Ask questions, learn more, get pumped! RSVP below: