Mythic

If you didn’t get an opportunity to hit the “reset” button at the start of the year, it’s time to give your customer data the attention it needs. In our spring cleaning series, we’re breaking down how data gets dirty and why you shouldn’t let it stay that way. Dive into our series: https://lnkd.in/eQEBmTgv #CRM #DirtyData

A big welcome to our newest team member, Barbara Munin, who joins Mythic as our SVP of Operations. Barbara brings over a decade of agency experience, running performance media for high growth brands and overseeing agency-wide operations. She has been instrumental in helping scale agency teams while setting a high bar for operational excellence. We are thrilled to have Barbara at Mythic and excited for her to empower our employees to deliver even stronger results for our clients. Please join us in sending her a warm Mythic welcome!

We’re always on the lookout for trends and shifts shaping the world around us. The best way to share? Get together for lunch over zoom, see what’s hot, and then discuss opportunities to implement for our clients. Here’s what we’re noticing. 

Last week, we were honored to take home 10 awards from the AAF Charlotte American Advertising Awards Gala, wrapping up an incredible year of collaboration and thoughtful campaigns. In addition to exciting wins in Gold and Silver for our clients CARSTAR Auto Body Repair Experts, Trane Residential, Cotton Incorporated and Maaco Corporation, our Cone Health “Let’s Change That” spot won Silver plus the Mosaic Award, highlighting a commitment to diversity, equity and inclusion. Huge shoutout to our team for their talent and hard work that continues to push our agency to Be More.

If your brand wants to take on Nike, you can’t Just Do It. You have to rewrite the rules and maybe recruit a beloved, furry red monster. Julia King, Senior Copywriter at Mythic weighs in on Marketing Dive’s campaign recap article: On and Elmo Encourage A Softer Approach to Running. 🐐“You’re not going to beat the GOAT at their own game. The Swiss athletic apparel brand, On, found an arena all their own with a message that contrasts the brand tone of their biggest competitor, as well as the “win-at-all-costs” mindset that surrounds the sports world.” ❤️“Elmo is nostalgic, adorable, resonantly red, and polar opposite of the elite-athlete endorsements you might expect. I don’t care how hard of an athlete you are, you can’t get mad at Elmo. That’s why he’s the perfect character to challenge the conventional winner’s mentality with On’s “Soft Wins” mantra.” 🏃♀️”But what truly makes On’s campaign brilliant? They not only took a more inclusive stand against the high-intensity running world but they also embraced a cultural shift consumers are desperately seeking—we’re all tired of athletic brands and influencers yelling at us.” https://lnkd.in/epGpRWuC

Starting a career in advertising today means navigating a fast-moving  industry where real-time data, shifting social trends and digital instincts are key to success. We're excited to see our very own Gabriella Spina featured in this piece for LBBOnline, demonstrating how she's embraced expecting the unexpected by constantly analyzing trends, testing new platforms and making sense of the noise.  #Advertising #FutureOfStrategy #FirstYearInAd

Our client’s scattershot approach to email marketing wasn’t working. What has? A refined CRM strategy that unifies messaging across siloed departments while delivering engaging, personalized content. Since creating a tailored, segmented marketing stream, open rates have increased 135% and 159%, respective to their unique audience segment. The ‘welcome’ email journey (the sequence of emails delivered once someone signs up for the brand’s email newsletter) garnered open rates of up to 46% — 800% greater than the baseline.

When skepticism abounds and brand loyalty is hard to come by, we’ve entered what experts are calling a “trust recession.” We’ve gathered pitfalls to avoid and communications strategies to follow that can help your brand maintain consumer confidence for the long haul. Ready to build trust that lasts? Discover the strategies that keep your brand strong, even in a "trust recession:” https://bit.ly/4ieyP04

Engagement drives decisions — even in the world of B2B. When you make your content dynamic, you’re inviting your audience to explore, connect and personalize their experience. We put this strategy into action for Ally Dealer Financial Services with an interactive feature that helps turn passive browsing into active clicks, cross-sell conversions and deepened relationships. Take the tool for a test drive: https://lnkd.in/egX33Ei9

Lexus and Toyota. Old Navy and Banana Republic. Companies often use a tiered branding strategy within a portfolio to appeal to a wide range of customer preferences. But how do you eliminate internal competition within one brand family? Read on to learn more about avoiding, as some marketers call it, cannibalism. https://lnkd.in/gGsMnYzn