Madison Logic

Fall is here, Q4 has begun, and the new G2 Fall 2024 Grid® Reports have arrived! 🍂 Madison Logic proudly earned 33 total badges, including ten Leader and six High Performer badges across the following categories: ⭐ Account-Based Advertising ⭐ Account-Based Analytics ⭐ Account-Based Orchestration Platforms ⭐ Marketing Account Intelligence ⭐ Account Data Management Your reviews continue to underscore our transparent practices and market-leading, data-driven approach that empowers marketers to convert their best accounts faster. Thank you to our clients who shared their experiences and thoughtful feedback on G2! Together, we prove that it's not magic—it's logic. ✨ Learn what other marketers are saying about Madison Logic, and why the fastest-growing companies in the world continue to partner with us: https://hubs.li/Q02R-MV30 #abm #marketing #b2bmarketing #b2b #success #data #trust #transparency

Drive results by delivering the right message at every touchpoint. 📈 As a leader in marketing innovation, Mary Dantzler takes an account-focused approach, using intent data to target buyers when they're in-market and surround the entire buying committee with relevant messaging. “At each touch point, we're really trying to deliver the right message, and that's a big shift for us away from our previous strategy which was more contact and pure lead-focused. Now that we've moved into more of an account focus, we're seeing a lot more success.” ⬇️ Watch below as Mary shares her tips and tactics for using ABM and intent data to drive success, and learn more here: https://hubs.li/Q02RRp_t0 #LeadersInMarketingInnovation #b2b #b2bmarketing #abm #success #strategy #data

Transparency is key to navigating the future of content syndication. 🔑 As Madison Logic CEO, Keith Turco says in his Fast Company feature: “Ensuring transparency in content syndication isn’t just a legal requirement—it’s about ethical responsibility.” In today's fast-paced marketing landscape, ensuring data integrity, global compliance, and trust in content syndication providers is more crucial than ever. You need partners who prioritize transparency and validation to support your lead generation efforts. Madison Logic’s new whitepaper, "Leading the Charge in Transparency: Elevating Standards in Content Syndication," reveals the best practices that set top-tier providers apart. Understand the essential criteria for choosing the right partner and why these standards matter for compliance and campaign success. 🔓 Download our ungated whitepaper to learn how to elevate your content syndication strategies and drive superior results: https://hubs.li/Q02RDNjy0 #abm #trust #transparency #b2b #b2bmarketing #content #contentsyndication #data

LinkedIn 🤝 Account-Based Marketing When LinkedIn Advertising is used in a full-funnel, multi-channel ABM strategy, marketing teams drive higher campaign conversions and gain greater clarity to understand pipeline impact and return on investment (ROI). Results from those who have leveraged LinkedIn as part of multi-channel ABM, include: ⬆️ 32% Lift in Engagement ⬆️ 28% Faster Sales Cycles ⬆️ 17% Increase in Pipeline Head to our blog to learn how incorporating LinkedIn into your full-funnel ABM efforts boosts campaign success, along with the best practices for doing so: https://hubs.li/Q02RybvY0 #abm #marketing #b2b #sales #linkedin #social #ads #advertising #b2bmarketing

It’s not magic, it’s logic. Multi-channel ABM activation strategies deliver clear impact on pipeline creation and conversion, including: ⬆️ 32% lift in account engagement ⬆️ 17% increase in pipeline ⬆️ 28% faster pipeline velocity Unlock the full potential of your ABM strategy and discover how to boost your pipeline performance. Learn more here: https://hubs.li/Q02RnPgP0 #abm #marketing #b2b #data #b2b #b2bmarketing #sales #logic #revenue

What to consider when choosing a content syndication provider? 🤔 Successful content syndication starts with working with a trusted and transparent syndication partner. The right vendor should not only offer access to a desired audience but also align with your brand’s ethos and quality standards, ensuring that your content is placed in an environment conducive to engagement and trust-building. When evaluating content syndication partners, consider the following checklist: ✅ Quality Inputs ✅ Strategic Operational Execution ✅ Quality Outputs ✅ Data Compliance and Security ✅ Accessible Performance Data Head to our blog for more on the key advantages of content syndication for demand gen marketers and how it can address common pain points in the industry: https://hubs.li/Q02RnmfS0 #abm #marketing #data #contentsyndication #b2b #b2bmarketing #trust #security

What does multi-channel ABM success look like? 🚀 With Madison Logic, Max Kaskons, Senior Digital Marketing Program Manager at Akamai Technologies, found a trusted and transparent partner that enables his team to accelerate the buying journey with a unified, multi-channel approach. Max and his team engage target accounts with a multi-channel approach by running display advertising and content syndication programs in parallel. This allows the team to surround buying committee members with the right content based on where they are in their buying journey. Max credits Madison Logic for helping his team drive quality site traffic, engage new accounts, and lower cost per lead through their multi-channel programs. The team has seen more engaged contacts coming through their programs with higher click-through rates and more leads. Learn more about Akamai’s ABM success with Madison Logic here: https://hubs.li/Q02RhjYw0 #abm #marketing #b2b #success #roi #revenue #contentsyndication #ads #advertising

Is your lead generation strategy built on trust? Transparency is rapidly becoming a critical focus when executing an ABM strategy featuring content syndication. Marketers risk compromising their campaigns without clear visibility into how leads are sourced and validated. Madison Logic’s new whitepaper, "Leading the Charge in Transparency: Elevating Standards in Content Syndication," reveals the best practices that set top-tier providers apart. Understand the essential criteria for choosing the right partner and why these standards matter for compliance and campaign success. Download the free and ungated whitepaper to enhance your marketing strategies with validated leads and industry-leading transparency practices: https://hubs.li/Q02R7g0t0 #abm #marketing #transparency #trust #contentsyndication #b2b #b2bmarketing #sales #leadgeneration

Are you using the right tools to ensure success with your account-based marketing campaigns? While there’s a marketplace full of B2B marketing and ABM software and tool options, the sheer volume of choices can easily overwhelm users. Marketers need to choose tools that not only avoid redundancy, but also integrate seamlessly with other departments’ tech stacks to ensure seamless collaboration and alignment across the company. When your tools work together, you: 🟣 Eliminate waste 🟣 Streamline workflows 🟣 Ensure every dollar drives measurable impact Having a well-integrated ABM tech stack isn’t just an advantage—it’s essential for staying competitive and making the most of your resources and marketing strategy. Head to the blog for our insights on building the ABM toolkit you need to succeed: https://hubs.ly/Q02Q-wnQ0 #abm #marketing #b2b #digitalmarketing #success #resources #sales #strategy #tools

We had an incredible time last week at both #WDRising and #INBOUND, connecting with some of the top minds in marketing and innovation. 🎉 👉 Brian Lubocki, Senior Director of Enterprise Sales, proudly represented us at #WDRising Workday in Las Vegas, NV. 👉 Dayna Shaw, Director, Enterprise Account Sales, Johanna Shirman, Enterprise ABM Strategist, and Jeff Ballew, Director, Enterprise Account Sales, made waves at #INBOUND HubSpot in Boston, MA. A huge thank you to everyone who stopped by to chat with our ML team on #abm, #marketing, #data, and more!