Whether or not a PED (#PositiveEnergyDistrict) will be successful also depends a lot on people living there. Look at these communications learnings to get people on board. Avoid jargon (surprise) 😉
Whatever you do, don't mention the... 𝗿𝗲𝘁𝗿𝗼𝗳𝗶𝘁? 😳 People hate jargon, but love home upgrades. Our new Home Advantage report shows that HOW we communicate the transition to net zero is as critical as the support and infrastructure we put in place. We worked with 175 UK households to find out what they want to know about sustainable living to get to net zero. And we learned: ✅ People want to act but need more support from business and government to know where to start, what makes the biggest difference, how they’ll benefit and how others will play their part. ❌ Without the right communications and support, we risk a green backlash. Misinformation, an erosion of trust and a perceived lack of choice can mean people feel like changes are being forced upon them. Nobody wants that. We boiled the findings down into three communication principles to help get everyone on board. Some of these might seem obvious, but our findings suggest they’re principles that we all need to revisit to truly convince households that environmental action is worthwhile. Dig in below and read the full report for more insights: https://lnkd.in/dMsuNiuC Oh, and I just noticed the chap in the third image might not be the one who said the quote on that page. Have a look and you'll see what I mean! 🙈 ++ P.S. Follow me - Alex Robinson - for insights on environmental change, leadership and more. I'm CEO of environmental charity Hubbub. We create campaigns with business, government and civil society that inspire environmental action. #environment #sustainability #NetZero #BehaviourChange