Managing Editor magazine

✨“Moderately scheduled and well-rested is the vibe,” says Tamara Sykes, Head of Content Strategy at Stacker and Founder of Baydian Girl and Next Level Presence.  Tamara’s story is a powerful reminder that rigid, hustle-focused schedules don’t always serve us, especially when life requires flexibility. As a parent and entrepreneur, she’s learned to prioritize balance over burnout — embracing the unpredictability of life, especially with kids, while still making room for personal and professional growth. For Tamara, it’s about being okay with where life is right now and advocating for flexibility, especially for women who juggle multiple roles. 🌸 Her advice? Stay adaptable, give yourself grace, and know that seasons of life change — and so will your goals. #WorkLifeBalance #Flexibility #TimeManagement

Here’s the common marketing mistake companies are making when it comes to AI, according to Robert Rose (The Content Advisory (TCA)): Instead of making consumers the hero, they're positioning AI as the star. 🤖✨ It’s called solutionism. “They’re making people feel like they have to be worthy of the technology rather than helping us see how we can use it to become heroes of our own story," Robert explains. 💡 This approach misses the mark, especially when consumers have fears and uncertainties around AI. The focus should be on empowering users, not overwhelming them with "godlike" technology. #AI #AIMarketing #MarketingStrategy #Solutionism

The holiday shopping season is here... Are you ready? E-commerce will drive $1 out of every $5 spent this holiday season, and Cyber Monday is still the biggest day for online shopping. Most brands are upping ad spend, but here’s a secret: boosting ROI doesn’t just mean spending more on ads. A strong content marketing strategy can attract customers year-round, even when budgets are tight. In this week's Managing Editor newsletter, we share some of the benefits of content marketing for e-commerce. 🎯 #ContentMarketing #Ecommerce #SocialMedia

📈 Ecommerce is booming — projected to grow 9.5% year over year and drive at least $1 of every $5 spent this holiday season! 🚀 How can you capture more of that market share? Through content marketing. Content marketing helps ecommerce brands: 💰 Drive ROI over time 🛒 Engage ideal customers 💡 Boost brand awareness With consumers turning to social media and AI for product discovery, your content must be everywhere they are. Want to grow your ecommerce business with content marketing? Check out our article with tips on getting started: https://hubs.li/Q02VNwYb0 #EcommerceGrowth #ContentMarketing #DigitalMarketing #OnlineRetail

Nancy Harhut of HBT Marketing emphasizes the importance of ethics and responsibility when using behavioral science in marketing. While these techniques can be powerful, they should never compromise trust or integrity. Nancy’s golden rule? "Treat your customers the way you want to be treated." Be honest and transparent, and never ask your audience to take actions you wouldn’t ask of your loved ones. Short wins aren’t worth the long-term damage to your brand’s reputation. #EthicalMarketing #NancyHarhut #BehavioralScience #TrustMatters #MarketingResponsibly #IntegrityInMarketing

We recently spoke with Tamara Sykes, Head of Content Strategy at Stacker and Founder of Baydian Girl and Next Level Presence, about the nuances of effective time management. As a multi-hyphenate woman and mom, Tamara shared how she's mastered time management through ruthless organization, time audits, and intentional time blocking. One standout takeaway? The need to regularly reassess priorities as life changes. From managing multiple clients to making space for family and creative projects, Tamara's approach is all about staying flexible, focused, and sane—while still pursuing her passions. Check out the full interview to hear more about how she keeps her hands on what matters most! 🌟 #TimeManagement #WorkLifeBalance #Productivity #Parenthood

In our recent chat, Robert Rose of The Content Advisory (TCA) discussed the delicate balance between the art and science of marketing. While the artistic side brings creativity and emotional resonance, it’s often unpredictable and immeasurable. 🎨📊 “You can't predict it scientifically... but there are patterns and behaviors we can optimize for the business,” Robert shared, highlighting the importance of embracing both the uncertainty of creativity and the predictability of science. #ArtAndScience #ContentMarketing

Developing your thought leadership is essential, but you also need to be able to pitch it. In this week’s Managing Editor newsletter, we offer some tried and true tips from Tamara Sykes on pitching your ideas to outlets. #thoughtleadership #pr #pitching

Whether you call it marketing, content strategy, or content operations, the landscape has changed — evolving over time rather than through one big pivot. 📈 As Robert Rose of The Content Advisory (TCA) puts it, “You evolve with the times, and you are fundamentally different ten years later.” It’s about making small, incremental changes that add up over the years. 💡 How has your work changed in the last 8 years? #MarketingEvolution #ContentStrategy #ContentMarketing

Canva is an incredible tool for non-designers who need to create graphics and videos without a lot of experience. However, that doesn’t mean the tool is meant for everyone. It has its downsides, too — from creating template dependence and having limited design flexibility to inconsistent terminology and performance issues with large files. These drawbacks may not impact you, but keep an eye out for them in the future! If you’re not using Canva, what design tools does your team use for content marketing? #Design #ContentMarketing #Canva