Manifest

More automation of the details= more time for human creativity. Thank you for sharing Catch+Release.

A restless and continuous pursuit of the shiny object defines the many years I spent at digital agencies. It stemmed from the urge to plot as many “coups” to the advertising establishment(s) as possible. The hope was to capture our audiences with surprise and delight and induce a behavior change. That need to explore unproven digital territories is still pivotal to our jobs as creatives. I still spend a lot more time reading FastCo, Wired, Digiday or The Daily Crunch than Ad AdAge or Campaign US. I would advise creatives to not only pay attention to the Cannes Lions and the D&AD’s but also to what the trends are at the DMEXCO and CES. Keeping track of and being obsessed with tech and innovation is exhausting, but far from frivolous. Now, I admit that to predict what shiny object will stick is a bit of a gamble. We will inevitably bet on the wrong horse at times and spin our wheels, but part of our jobs is also to be first at delivering the unexpected — something no one else has thought about yet. Sacha Reeb Chief Creative Officer

Words that carry more weight with each passing year: "Darkness cannot drive out darkness, only light can do that. Hate cannot drive out hate, only LOVE can do that." -Dr. Martin Luther King Jr. #MANIFESTLove

Big changes are coming to social media. Meta is shifting to user-generated community notes, impacting how we consume news on Facebook, Instagram, and Threads. Read on to discover what this means for brands, trust, and safety in our latest post.

Latest brief got you stuck? Creative Director Tess Dmitrovsky has a trick for unlocking a fresh perspective on her work: Imagine it’s someone else’s brief and you have no backstory. It’s no surprise, then, that her creative hero is another brilliant writer known for looking at life’s mundanities in an unexpected way: David Sedaris. https://lnkd.in/gD6YTUmJ

End-of-year celebrations have looked a little different the past few years. But this year, as we look back with gratitude on all we’ve achieved, we’re feeling especially hopeful about what 2025 has in store. With only 11 days left of 2024, and all four Manifest studios enjoying a well-deserved party, let’s take a look back.

VP Creative Director John Hobbs is hardly the loudest voice in the room, but he leaves an indelible mark on everything he touches. From hand-drawn illustrations to handmade props, John is a true maker. Like his creative hero, Tom Waits, John can also be described as someone who brings unique flavor to everything he does. Read on to learn what our artist’s artist loves most about his favorite artist’s artist. https://lnkd.in/gpB4VuZf

Some leaders don't just climb to the top — they blaze trails for others to follow. That's exactly what our creative hero and EVP, Chief Brand, Marketing and Communications Officer at Fiserv, Shannon Watkins, exemplifies with her recent ADWEEK Marketing Vanguard Award recognition. 🎉 As a leader who defines modern marketing, Shannon is a force for brand innovation, proving that great marketing isn't just about campaigns — it's about transformational leadership. We're proud to work alongside such an influential and inspiring force in marketing. Shannon, your achievements resonate throughout our industry — proof that transformative leadership and creativity are powerful allies. Read more: https://adweek.it/3O2AR6r

Bob Ross doesn’t believe in mistakes. He believes in happy accidents. And that’s exactly what we’re running with as the reason for his belated birthday post. Ross’ birthday was last week. And he isn’t just a masterful maker, but a creative hero to our Portfolio Lead, Jennifer (Tyler) Bravo. Learn more about how Ross’ approach to creativity fuels this brand whisperer’s calm. Spoiler alert: We’re taking notes! https://lnkd.in/gRiZukCp

Headed to #CMWorld? Maybe we'll see you there!