Marketer Tips

Working in marketing means: Your family and friends will never have a clue what you do for a living. Credit: heyblake on X

Free pizza won’t keep your best employees. Here are 3 things that actually do: • Fair pay. Your people deserve it. • Growth opportunities. Promote them before someone else does. • Supportive culture. Show them you care, daily. Stop thinking perks will retain talent. Start thinking long-term. Your team needs to feel valued, not entertained. Focus on what really matters. The cost of losing good people? Far higher than the cost of keeping them. Invest in your employees today, or lose them tomorrow. Written by Adam Danyal

We’re just a few weeks away from the craziest time of year in Ecommerce. If I were to leave you with a single piece of advice between now and the big day: Please don’t leave your marketing to chance. I’ve been there, done that. Flying by the seat of my pants, just winging it. And it didn’t work out well. I was extremely underprepared. However, my big takeaway was → Study what others have done well. I’ve realized that we rarely ever have unique ideas. With how fast-paced our industry is and how many smart marketers there are… There’s a good chance someone else has implemented the ideas you have. So learn from them. Make it your own. And always be testing. When I first started, there weren’t the same caliber of tools that available today. Luckily for you, one tool I use and genuinely believe in that’ll save you a ton of headaches is called Particl. Upon signing up (they have a free 14-day trial), you’ll instantly have access to data on thousands of the top Ecommerce brands… Where you can learn everything from discounting trends to specific campaign insights to what products are selling the quickest. And honestly, a whole lot more. And in true Black Friday Fashion, in addition to your free 14-day trial, you can get 50% off your first month of Particl. (just use the discount code BFCM2024) Many top brands like SKIMS, Vuori, Tecovas, and more use Particl to improve their marketing efforts by learning from others. Take advantage of their free 14-day trial here: https://lnkd.in/gGmHxtKM #ParticlPartner #Ecommerce

Marketing 101: - Find people with a problem (Market) - Understand the problem (Market research) - Find or create a solution (Service/product) - Find a way to put the solution in front of your market (traffic) - Sell the benefits, not the solution ($) Stop overcomplicating it. Credit: Chase Dimond

In the age of acceleration, if you're not moving fast, you're falling behind. ( to avoid that you need to do just one thing… ) You need to adjust. The speed of change is not going to slow down anytime soon.  Competition in most industries will probably speed up even more in the next few decades. You need to adjust. Your team needs to adjust. Hire people who are flexible, adjustable and ready to fail and learn fast. Build projects around motivated individuals.  Give them the environment and support they need. Trust them to get the job done. Video credit: Adam Grant

Most brands suck at storytelling. If you're not talking more about why your product exists and what problem you solve, you'll never win. You can't rely on just fast-cutting ads or pretty packaging. It rarely works to convert a new customer. Don't sell, tell stories, instead. Credit: mrsharma on Twitter/X

Want to spy on your competitor's ads? Try Mirella Crespi's 6-step framework. Mirella is a creative strategist, expert media buyer, and founder of Creative Milkshake, one of Europe's largest performance creative studios. She has worked with 200+ brands, including Johnson & Johnson, SodaStream, and TheFork, to formulate high-performing creatives. Her framework lets you: 1. Target your prospects smarter 2. See what content resonates (or not) 3. Stay ahead of industry creative standards Ok ok, enough build up! Here's her 6-step framework: 1️⃣ Concept - central message, benefits, pain points → What is the central message of the ad? → What benefits is it highlighting? → What pain points or problems is it talking about? → What is the main idea of the creative? 2️⃣ Hook - attention-grabbing first 3-5 seconds → What visuals are the competitors using for the hook? → What's the text layover? → What's the audio on the hook? → What kind of emotion does it provoke? 3️⃣ Script - problem, solution, demo blocks → How many blocks does the ad have? → Why are they stacked the way they are? → How do they flow from one to another, e.g. problem, solution, demo or solution, demo, CTA, etc.? 4️⃣ Visuals - types of shots, text treatment, transitions → What kind of shots are they using (e.g., group shots, product shots, illustrations, etc.) → Do they use green screen effects? → Do they put the TikTok questions box? → Is it an unboxing clip? Is it a demonstration? → Is it a lot of talking heads? 5️⃣ Pacing - matching audience (Gen Z = faster) → How much screen space is the copy taking? → How fast or slow are the visuals appearing in the ad? → What about the audio – how is the audio pace like? → How many ideas did they cover within that speed? 6️⃣ Congruency - ad intent = landing page expectations → Is the competitor sending you to a landing page or product page? → Do you see a strong congruency between the hook of the ad to the landing page? → Is the CTA enhancing the user journey? → Which key features are they highlighting in the landing page? TLDR; Successful strategists translate research → action Credit: Motion (Creative Analytics)

Multiple Sales Channels. One world-class supply chain. Selling on more than one eCommerce site? With Walmart’s Multichannel Solutions (MCS) program, you can leverage Walmart’s supply chain to fulfill orders quickly and reliably - meeting customers’ expectations no matter where they shop. Program Benefits: - Competitive storage & fulfillment costs - Fast, reliable shipping options - Plain, unbranded packaging - Simple inventory management - Returns managed by Walmart MCS helps your business scale by: - Optimizing inventory consolidation and enabling growth across Walmart.com and other sales channels simultaneously. - Allowing you to leverage the world’s largest supply chain and Walmart Fulfillment Service’s full suite of benefits to drive efficiencies. Get started with Walmart’s MCS program today: https://lnkd.in/gVv3sz5j #SponsoredPost #WalmartMarketplacePartner

Mastering hard skills requires practicing soft skills: • Marketing → Empathy • Writing → Communication • Design → Creative thinking • Sales → Active listening Practice more soft skills. Credit: jmoserr on Twitter/X

Apple's marketing philosophy in one page: Credit: heyblake on X