Marks, part of SGS & Co

🚀 Another exceptional year for Marks and our brilliant partners in the PAC Global 2025 Awards, securing 8 accolades, including a best of show! Massive congratulations to all involved. 🎉   👾Peter Strnad and John H. and the team from Mars Wrigley received a Best of Show award - the top accolade - for Respawn in the Brand Marketing category. Killing it Nic Lama, Lauren Lincoln.   🫶Helen Tomlinson and the team from Exeltis Consumer Healthcare received a Best In Class Award for MUSA in the Speciality, Health and Wellness category. Leading the change Melinda Szentpétery, Jennifer Murtell.   🍻Rhona Namanya, Kathryn Wilson and the team from Diageo EABL received a Best In Class award for Serengeti in the Revitalized Brand, Beverage category (proudly collected by Jo Smith!). Cheers to that Cristiana Silva, Gianna DiGiorgio.   🕶️Andrew Barraclough, Jamie Burns-Smith and team from ImperialBrands won a Best In Class Award for Riz, by Rizla in the Speciality, Limited Edition category. No jokes Donna West, Giles Darwin.   ♻️Michael Wier, Heather Corkery and team from CVS Health won a Best In Class for their new plastic-free Thermometers packaging in the Sustainability, Carbon Reduction category AND an Award of Distinction for Well Market in the New Brand, Food category. Making and impact Neema Pourian, Jose L. Padilla.   🪥James Houghton, Kashif Amin and team from Haleon won a Best In Class for Sensodyne Clinical White in the Brand Extension, Non-Food category. You’ve got us smiling Andrew Baker, Samuel Wareham.   🐮Michael Burdeny, Lisa Pike Totah and team from California Dairies won an Award of Distinction for Challenge Butter in the Revitalized Brand, Food category. Delicious work Anthony Swaneveld, Julie Sincich-Caporal.   We couldn’t even begin to mention everyone involved in making this happen. The recognition is testament to all the wild creativity, attention to detail and day-in-day-out dedication of our people from all around the globe. THANK YOU to you all. You’re all winners of these awards. 💫   Finally, massive thanks to Jim Downham, Lisa Abraham and the whole PAC Global team who make these awards possible. Another stellar event. We really appreciate the recognition. 👀 Rob McCarthy, Kurt Kretten, Caroline Day, Martin Simpson, Danny Lye Paul Doherty, Nicola Stockmann #MakeMarks #AwardWinner #BrandDesign #PackagingDesign #Sustainability

🔥 HOT NEW JOB ALERT🔥 We're on the hunt for a talented Digital Shelf Copywriter to create high-quality, SEO-optimized content that compels shoppers with engaging narratives. If you geek out on digging into emerging technical requirements that drive success across platforms and want to join a dynamic, growing global agency —why not hit us up? Check out the role and apply on LinkedIn: https://lnkd.in/e6bWiEqi 👀 If you know anyone who could be a great candidate, please do share on! #HotNewJob #Digital #SEO #Copywriter #MakeMarks

Hacking the algorithm, let's be honest! On-point thinking here from our strategy extraordinaire Layne Rumpke. #BrandStrategy #Culture #Honesty #Data

A very smart article from our NYC based CD the one and only Lance Pilgrim... https://lnkd.in/eXWpxb6Q

"Culture has emerged as a critical force shaping consumer preferences and brand perceptions. Yet the meaning of 'culture' in the pursuit of commerce is ambiguous and esoteric. Many of us fail to grasp what it means for brands and their future. In today’s dynamic world, 🌟 culture 🌟 is more than a backdrop; it’s the 💾 new operating system 💾 driving brand relevance and longevity." Gauthier Boche, our VP Global Head of Strategy unpacked his thinking on stage in the Innovation Forum at Paris Packaging Week (which was excellent, we hear!), with questions expertly moderated by Robbert Antony Bouman.   📌 Key Points Culture has been transformed by technology, with algorithms and platform capitalisation redefining brand engagement. There are three cultural dimensions: 🥫 everyday culture where we align products and services with consumer lives –the legacy modus operandi for brands 🎭 industry culture which bridges the gap between commerce and creativity music, movies, fashion, art and media etc. – a fertile playground to build connections 📣 social progress, where we embrace politics and identity shifts – but it's a risky business. Cultural strategy is as crucial as brand strategy. To avoid the sticky trap of chasing the algorithm, brands need to hack for relevance and build a new culture-led operating system. We do this by: 💡 developing cultural intelligence, curating the shifts and understanding their impact for brands 💡defining intrepid ideologies and their subsequent cultural platforms 💡building conversational relevance by taking part in meaningful conversations 💡designing creatively, embracing both humanity and technology 💡embracing more creative mess.   DM Gauthier for a chat about how to embed your brand in culture without falling into the trap of chasing the algorithm. #HackRelevance #ParisPackagingWeek #BrandStrategy #CulturalIntelligence #CulturalInnovation #CulturalRelevance #AI #VisualCulture #Marketing

🌟 Happy Chinese New Year 2025! 🎉 As we welcome the Year of the Snake, let's celebrate the transformation and prosperity that the Snake represents. Just as the snake sheds it's skin, we move into the new year ready to grow and thrive.   Inspired by the forms of Chinese lattice decoration this lovely short animation created by our China team imagines snakes dancing to symbolise the harmony, unity, strength of our people and partnerships.    Here's to powerful collaborations and abundant opportunities! A big thank you to our fantastic employees and amazing clients for your dedication and support in 2024. And here's to the great things we'll achieve together in 2025.   For those of you who have time off work over the celebrations - enjoy!   新年快乐 (Xīnnián Kuàilè)! #ChineseNewYear #YearOfTheSnake #NewBeginnings #Transformation #Growth

❤️🎄 It’s the holidays and oh! the joy of watching our little ones gleefully tear the wrapping from their newest LEGO set. We sit down together by the tree and… *insert your own warm fuzzy memories and wild imagination here*. But sadly, not everyone has those same magical experiences. You can change that. Did you know that for every heart we build, post and tag with #BuildToGive on socials, LEGO will donate one set to a child in need of play? We’re super proud to work with a brand who gives back and makes a positive change. Here’s some of the hearts from our LEGO creative team. Why not get involved, too? Build a heart and share the joy with LEGO. We can’t think of a reason not to…

We’ve had an amazing year at Marks. We expanded the business, evolved our partnerships and on-boarded new clients all around the world. But, most amazing is how we’ve grown our team. After all best people = best agency. We’ve welcomed new top talent – Paul Doherty, Victoria Bell, Nicola Stockmann, Maureen McKenna, Giles Darwin, Sarah Bustin, Katya Cunningham and many, many more. And we’ve created some awesome new opportunities as well – Jennifer Murtell, how are you enjoying Amsterdam 🇳🇱; Marija Kiric, technology transformation never ran so smooth 💾; Julie Sincich-Caporal, I know, a lot more airplanes 🛫😄. Massive kudos to Kurt Kretten, Caroline Day, Martin Simpson, and Danny Lye for quietly assembling the brightest minds as we continuously strive for the most talented, and also the most human, agency possible. To everyone at Marks, part of SGS & Co, and to all our partners, here’s to even bigger and better things in 2025. Thank you for all we have achieved together … and enjoy a snapshot of some of our favorites from 2024. Cheers.

We are at an amazing inflection point in our journey where opportunity and imagination collide. We have a big, bold, ambitious vision that requires equally bold leaders. Enter Caroline Day, our Senior Vice President of Client Services, who joined us last February. Caroline has been pivotal in cultivating that vision: Marks as a global creative platform. Caroline joined Marks from WPP, where she was Global Client Managing Director at Hogarth, leading transformative omnichannel experiences for Volvo, Essilor Luxottica, and Reckitt, ensuring holistic access to the breadth and depth of WPP’s expertise and capabilities. Formerly Managing Partner and Head of Client Services at Publicis Groupe, Caroline spearheaded excellence in client services for Digitas, while leveraging innovative technology to deliver digital experiences for Formula 1, Visa, and GSK. Caroline’s drive to advance, integrate and globalise our partnerships has played a significant role in the transformation of our business. In focussing on how to deliver industry leading value, creativity and innovation at global scale, the foundation of our offering is stronger than ever before. “The pace of change in our world is unreal, and the balance of power between brand and consumer has turned on its head: brands follow, operate, create, and evolve in a forever beta mode. Brands and their agencies have struggled to keep pace. We need to change,” says Caroline. Bringing into the fold some of the most talented senior leaders in the market, her mission has been to enable a service model that harnesses all four critical sides of the agency ecosystem – for every client. Client partnership, robust programme delivery, creative excellence and strategic insight are at the centre of every engagement, designed to accelerate and enhance client connectivity with the depth and breadth of Marks’ expertise and capabilities; the personal, small agency becomes scalable. “It’s all about how we connect, how we listen” she says. Reflecting, on the past 10 months, Caroline continues: “Now we have the talent, capability and expertise, united under one P&L, to evolve brands and create for them at the speed of culture, completing our vision of a plug and play creative platform, available wherever, whenever, no matter the need. The creative platform is genius, that’s for sure: it’s beautiful work that’s both scalable and super agile. But, for me, what really makes us different is the humanity and integrity that drives Marks from the top and reverberates throughout the agency. Now I’m where I want to be, with the people I want to work with and there’s nothing to stand in our way.” Join us in celebrating Caroline and all that she brings to Marks. Bring on 2025! #Leadership #ClientServices #MarketingExcellence #MakeMarks

🎉 Please join us in welcoming our New Vice President of Client Services for Europe – a really critical hire for us, Paul Doherty! 🎉 He’ll take the lead unlocking the potential of Marks on behalf of each of our European clients, in collaboration with our SLT, with the ambition to elevate and globalize our partnerships. Paul enjoyed a distinguished career at Publicis Group, where he was most recently Managing Partner of Growth at Digitas and credited with delivering an incredible double-digit performance. During that time, Paul welcomed new clients across media, brand communications, customer engagement and specialist digital products, landing transformational initiatives for clients such as ASOS, Mondelez, EON, and Samsung. Prior to that Paul led a strong portfolio of clients such as Haleon and Kellanova as Managing Partner of Client Services. 🚀   Paul chose Marks for our ambitious vision, relishing the opportunity to help our clients plug into our creative platform at any point in their marketing lifecycle, and to help them deliver innovation-led brand creative at the speed of culture. He is particularly excited to embed and familiarize himself with our diverse and expert creative community and further unleash our potential.   If you’re lucky enough to meet Paul, his calm, thoughtful and kind manner shines. Paul’s true talent lays in his ability to really listen, hearing what’s said and that which is not in equal measure. It’s this natural, powerful ability to hear and understand the true needs of his clients to which Paul owes his success.   But don’t let Paul’s quiet demeanor fool you… No introvert, he also loves to own the stage. Paul is a passionate music enthusiast who has been DJing since his teens and has performed all over London, even doing a Friday night slot on Radio 1! He enjoys singing folk music with his choir, Bellow Fellows, in which he finds joy in connecting with people of all ages from all walks of life. He values the strong community and bonds he has forged in his adopted city, considering himself an East Londoner – just with bit of a funky (Glaswegian!) accent.   Paul – the warmest of welcomes to the Marks family. We are confident that your leadership, innovative mindset, and dedication to client success will be invaluable as we continue to build towards our ambitious vision.   #Welcome #NewLeadership #MakeMarks #ClientService #MarketingExcellence