SVA Masters in Branding

Did you know? We send out a monthly newsletter where we share program news, upcoming events, alum features and other great branding resources. Sign up for a slice of the action! #branding #newsletter #monthlycontent

Crafting Star Brands ⭐ In the fall semester, students learn to harness the power of the Star Brand Model™, crafted by branding expert and professor Carolina Rogoll, to build, manage, and market brands that leave a lasting impact. They dive deep into evaluating business and brand strategies, sharpening their skills to make educated judgments on what makes brands shine. Through exploring the synergy between Leadership, Marketing, and Creativity, students unlock the skills to turn vision into reality and bring brands to life. Learn more about Carolina's class at branding.sva.edu and join us next fall to begin your journey towards creating tomorrow’s star brands! - - - - - #SVA #MastersinBranding #starbrands #businessandbranding #brandmanagement #strategy #graduateprogram #branding #png

On Fridays, we explore the good, the bad, and the ugly 🦢 Why do brands fail? Why are some brands good and others bad? During Friday's class, Tosh teaches our students all about how to use the fundamentals of branding to make them agnostic to technology. Even as the pace of technology changes, the fundamentals of branding should remain the same. Fun fact: Tosh and his team at jkr re-branded our program's brand in 2020! The current visual identity is courtesy of the talented team at jkr. How meta! Learn more about Tosh’s class and the rest of our curriculum at branding.sva.edu - - - - - #SVA #MastersinBranding #thegoodthebadtheugly #brandsystems #strategy #graduateprogram #fundamentals

What are you wearing for Halloween? 🎃 It is officially spooky season and we cannot wait to see all the elaborate costumes around NYC this year! A lot of hot pop culture moments have happened in 2024, here are our predictions for popular costumes this October 31st. 👔 Shrunken Head Bob Bob remains a fan favorite of the Beetlejuice franchise, and was a popular character in the latest film.  💛❤️ Wolverine and Deadpool  Another film fave, this unexpected duo had everyone in a chokehold and we expect to see lots of the pair roaming the streets this year. 🕺 Raygun The Australian break dancer who went viral and stole our hearts after their debut in the Paris 2024 Olympics is on the top of many costume lists.  😱 Anxiety from Inside Out 2 This movie really resonates with people, and not just children. The new character Anxiety embodies what anxiety and other emotions can feel like, and is sure to show up at many a party this weekend. Are you going as any of these costumes for Halloween? Let us know what you're wearing in the comments!! 📸 Screenrant, The Guardian, Reddit, Spirit Halloween ----- #halloweentrends #halloweencostume #happyhalloween #halloween #halloweenvibes #svanyc #mastersinbranding #svamastersinbranding #svamib #schoolofvisualarts #sva #svabranding #branding #gradschool #mpsbranding

You're Invited 🥳 Won't you join us on November 15th for the Class of 2024 SVA Masters in Branding Thesis Premiere? Date: November 15th, 2024 Time: 3:00pm Doors, 3:30pm Presentations, 6:30-8:00pm Networking Mingle Location: SVA Theatre, 333 West 23rd Street, New York, NY Join us for an evening of creativity, strategy, and innovation as the School of Visual Arts presents the 2024 Masters in Branding Thesis Premiere. Witness the culmination of months of rigorous research and thought-provoking projects as our graduating cohort presents their visionary work to the world. This year, we asked our students to look at typically gendered brands and arenas and investigate how brands are currently reflecting gender. The task of the 2024 thesis was to question existing legacy systems to unearth opportunities that can solve brand, societal, community and personal challenges. Our students tackled Dove, Hasbro, Weber, Olympics, and Tiffany. Come see where their research, strategy, and design led them! You can see full details and register for the event at https://loom.ly/W2y_0Ws - - - - - #schoolofvisualarts #svanyc #mastersinbranding #thesis #mastersinbrandingthesis #thesispremiere #youareinvited #joinus #networkingmingle #celebration #classof2024 #branding #brandingcasestudies #thesispremiere #graduate

Introducing the Class of 2025 🎉 Meet Lynne Rennie, a passionate lifelong learner and educator committed to nurturing professionals who shape and transform culture. Lynne finds deep alignment with the mission of The School of Visual Arts, sharing the belief that education is a catalyst for cultural change. She is eager to immerse herself in the study of branding at the intersection of design, strategy, and culture, learning from some of the industry's top professionals. Drop a 👋 in the comments to welcome her, and stay tuned as we introduce more students from this remarkable cohort! It's never too late to learn. Find out how you can join us next year at branding.sva.edu - - - - - #WelcomeStudents #BackToSchool #NewBeginnings #ClassOf2025 #SchoolSpirit #ReadyToLearn #FreshStart #SVA #MastersinBranding #GraduateDegree #ClassOf2025 #GraphicDesign #CreativeStrategy

Planning a visit to our studio? 🚋 From Subway to Studio — here are some subway tips for getting to the Masters in Branding Studio in NYC! The Google Maps and Citymapper apps are great tools to navigate your way around New York City. Why don't you plan a visit to check out our awesome space for yourself? See you soon. Learn more about the Masters in Branding program (and why you should join us next year) on our website at branding.sva.edu - - - - - #svanyc #mastersinbranding #svamastersinbranding #svamib #schoolofvisualarts #sva #svabranding #branding #gradschool #mpsbranding #googlemaps #citymapper #newyorkcity #subwaytostudio #navigation #subwaytips #compass #newstudents

Introducing the Class of 2025 🎉 Lizy Ainsworth is fun and quirky on the surface but value driven at her core — much like the ice cream brand ‘Ben & Jerry's’. As a new student, she is excited to thrive in the classroom environment, fuel her passions, and soak up every opportunity to learn and grow along the way. Say hello in the comments and stay tuned to meet more students from this amazing cohort 👋 Want to learn how to do all things branding? Discover how you can join us next year at branding.sva.edu - - - - - #WelcomeStudents #BackToSchool #NewBeginnings #ClassOf2025 #SchoolSpirit #ReadyToLearn #FreshStart #SVA #MastersinBranding #GraduateDegree #ClassOf2025 #GraphicDesign #CreativeStrategy

🌟 Pro Tip 🌟 Our 'Pro Tip' segment features our esteemed branding professors as well as seasoned professionals telling us their thoughts about the branding industry, the future, or what their favorite brand is and why. These short interviews provide valuable insights, strategies, and expert advice so follow along as we bring you behind-the-scenes stories and exclusive tips from the minds shaping the future of branding. Today's Pro Tip comes from Dr. Brad who teaches the Anthropology of Branding!! Learn more about the Masters in Branding program at the School of Visual Arts at branding.sva.edu - - - - - #ProTip #BrandingMasters #ExpertAdvice #BrandStrategy #InnovationUnveiled #svanyc #mastersinbranding #svamastersinbranding #svamib #schoolofvisualarts #sva #svabranding #branding #gradschool #mpsbranding #miniseries #interviews

Brand refresh alert 🚨 PepsiCo has unveiled a fresh new look for Mountain Dew, and it's all about reclaiming the mountain. The first redesign since 2009 brings the outdoors to life with a vibrant, nature-inspired logo and packaging, leaning into the brand's adventurous heritage. ✨ Key highlights: 1. Full name “Mountain Dew” is back in the logo (no more "Mtn"), with a retro nod to its '70s, '80s, and '90s roots. 2. Mountains and outdoor vistas take center stage, with calming greens and bright yellows that capture the essence of citrus refreshment, a taste unique to mountain dew. 3. Curved, playful lines replace the angular, aggressive look, giving the brand a more laid-back, come-as-you-are vibe. A shift in a brand’s visual identity introduces a cognitive challenge for viewers, as they must adapt to the new patterns and visuals they've learned to associate with the brand. This often sparks initial resistance from loyal customers who are attached to the familiar design. However, a fresh look can also generate excitement and attract new attention. Like any brand refresh, Mountain Dew’s new logo has sparked mixed reactions—some love the vibrant, adventurous update, while others miss the old design. It’s a balancing act between honoring the past and embracing the future. What do you think of this new, blast from the past, design? Let us know in the comments! 📸 PepsiCo - - - - - #rebrand #brand #brandidentity #brandingstrategy #brandlove #brandingdesign #svanyc #svamastersinbranding #svamib #schoolofvisualarts #sva #svabranding #branding #gradschool #mpsbranding #pepsico #mountaindew #adventure