Maui Jim Sunglasses

Maui Jim began with a vision: to craft sunglasses that enhance life on the water. Founded on the beaches of Maui in 1987, we’ve spent decades refining our technology to protect eyes from harsh glare while bringing the world’s vibrant colors to life. Our newest style, Keha, continues that tradition with a design rooted in performance. Engineered for those who live for life by the water, Keha features advanced glare reduction, fog resistance, and durable construction—ensuring crystal-clear vision and comfort no matter the conditions. Whether you’re out fishing, sailing, or simply exploring the great outdoors, Keha ensures clear, comfortable vision. Today, Maui Jim’s innovation has expanded beyond the water, creating high-performance sunglasses for everyone who loves life in the sun. With our signature lens technology, we bring the beauty of the outdoors into focus like no one else. See the difference today. #MauiJim #EyewearInnovation #OutdoorPerformance #PolarizedPlus2 #AdventureReady #ColorYouCanFeel

We’re excited to debut our exclusive pop-up at the prestigious Marina Port Vell, right in the heart of Barcelona, during the renowned America’s Cup. In collaboration with Optica Universitaria, this vibrant space will showcase our iconic eyewear and the latest from Collection ‘Ekahi. Visitors can immerse themselves in our brand’s joyful spirit, with interiors inspired by Hawaiian beaches, surfboard-style shelves, and coconut fiber carpeting, offering the perfect atmosphere for discovering Maui Jim’s advanced PolarizedPlus2® technology. Whether you’re enjoying the America’s Cup or exploring the marina, our sunglasses—featuring water-repellent and glare-free lenses—are designed for life on the water and beyond. Join us throughout the 37th America’s Cup and experience the perfect fusion of performance and style. #MauiJim #PolarizedPlus2 #AmericasCup #Barcelona #CollectionEkahi #LifeOnTheWater

Introducing the Maui Jim x Bertram 39CC, debuting at the 2024 Palm Beach International Boat Show. Illuminate your life with vibrant shades as we proudly unveil the collaboration between Maui Jim and Bertram. Crafted with meticulous attention to detail and infused with the spirit of adventure, the Maui Jim x Bertram 39CC is not just a vessel; it’s a testament to the shared dedication to excellence and exploration #MauiJim #Bertram #ColorYouCanFeel #Bertram39CC

On March 15th, our Collection 'Ekahi was officially introduced in New York City at an exclusive party! 🗽 Dynamic streets and a lively atmosphere set the stage for the unveiling of our new masterpieces: our sunglasses are crafted to be your reliable companion on all your outings, ensuring clear vision, vibrant colors, and unparalleled style. The evening featured a special appearance by our new Brand Ambassador, Evan Mock – actor, skater, and face of our "Color You Can Feel" campaign, who added his unique energy as the DJ for the night. Transported to the essence of Hawaiian beaches, our guests immersed themselves in our DNA. They had an exclusive sneak peek at Collection 'Ekahi, the first collection designed and produced by Kering Eyewear, experiencing the extraordinary PolarizedPlus2 lenses with dedicated polarized video screens. #ColorYouCanFeel #CollectionEkahi #MauiJim

Against the backdrop of innovation and anticipation, Maui Jim and Red Bull welcome you to explore the essence of their dynamic three-year partnership, as the two renowned brands converge to blend together style and performance. Known for their shared commitment to pushing limits and delivering unparalleled quality, Maui Jim, the premium sunglasses brand distinguished for its PolarizedPlus2 lens technology, and Red Bull are set to embark on a journey that fuses cutting-edge performance with unmatched style. The partnership aims to blend the precision and clarity of Maui Jim's high-performance sunglasses with the energy and excitement that Red Bull brings to action sports and entertainment. With a focus on enhancing the overall experience for fans, athletes, and consumers alike, the collaboration will span various initiatives, including immersive events and thrilling content. #MauiJim #RedBull 

A visual symphony that will leave you breathless 💫 Behind the scenes of the 'Color You Can Feel' campaign, we were inspired by awe-inspiring landscapes, infectious smiles, thrilling adventures, and an unwavering desire to live in the present moment. Our mission: to capture the true essence of nature's beauty like never before. Introducing our extraordinary Collection 'Ekahi - a remarkable fusion of style, innovation, and vibrant PolarizedPlus2 lenses. Get a glimpse into the behind-the-scenes magic of the 'Color You Can Feel' campaign and witness the colors spring to life before your eyes! #MauiJim #CollectionEkahi #ColorYouCanFeel

Collection ‘Ekahi - Launch Event Milan. #ColorYouCanFeel

On February 2nd, we unveiled our latest masterpiece, Collection 'Ekahi, at an exclusive party in Milan, drawing over 900 guests from industry professionals, loyal customers, to international press representatives, influencers, and the trendsetting Maui Jim 'Ohana. The evening featured a special appearance by our new Brand Ambassador, Evan Mock – actor, skater, and face of our "Color You Can Feel" campaign, who added his unique energy as the DJ for the night. Transported to the essence of Hawaiian beaches, our guests immersed themselves in our DNA. They had an exclusive sneak peek at Collection 'Ekahi, the first collection designed and produced by Kering Eyewear, experiencing the extraordinary PolarizedPlus2 lenses with dedicated polarized video screens. An innovative surf simulator, inspired by '80s arcades, allowed our guests to challenge each other, offering a taste of the Maui Jim experience, soon available at selected authorized retailers worldwide. Roberto Vedovotto, our President, and CEO of Kering Eyewear, expressed his excitement, stating, "This evening is all about color, style, and innovation, an unforgettable chapter in the history of Maui Jim and Kering Eyewear." Stay tuned for more vibrant moments and innovations as we continue to redefine eyewear. #ColorYouCanFeel #MauiJim #CollectionEkahi

We are thrilled to announce the launch of the "Color You Can Feel" campaign, with Evan Mock as testimonial, to release the new Collection 'Ekahi: a celebration of the vibrant, vivid and decidedly beautiful world we live in every day. Each pair of glasses features PolarizedPlus2 technology for glare-free vision and 100% UV protection. On the website you will find brightly colored designs and unique patterns that reflect our island roots. Discover the new Collection 'Ekahi: www.mauijim.com  #MauiJim #CollectionEkahi #ColorYouCanFeel

We are thrilled to announce the launch of the "Color You Can Feel" campaign, with Evan Mock as testimonial, to release the new Collection 'Ekahi: a celebration of the vibrant, vivid and decidedly beautiful world we live in every day. Each pair of glasses features PolarizedPlus2 technology for glare-free vision and 100% UV protection. On the website you will find brightly colored designs and unique patterns that reflect our island roots. Discover the new Collection 'Ekahi: www.mauijim.com  #MauiJim #CollectionEkahi #ColorYouCanFeel