Maui Jim Sunglasses’ Post

Gucci: Revitalizing a Luxury Brand with Inclusivity and Digital Savvy Gucci, one of the most iconic luxury fashion houses, underwent a remarkable transformation under the creative direction of Alessandro Michele. When Michele took over in 2015, he shifted Gucci’s image from traditional luxury to eclectic, inclusive, and digitally savvy, attracting a younger audience and making the brand more accessible. Gucci’s digital-first approach, particularly its use of social media and collaborations with influencers, has been a cornerstone of its marketing strategy. The brand’s innovative use of platforms like Instagram and Snapchat UNITED, along with partnerships with popular artists and fashion bloggers, has helped it reach a wider, more diverse audience. Additionally, Gucci has embraced sustainability by launching initiatives like Gucci Equilibrium, which focuses on reducing its environmental impact. By staying true to its roots while embracing modern trends and values, Gucci has successfully reinvented itself and strengthened its position as a leading luxury brand in the 21st century. #Gucci #LuxuryFashion #DigitalMarketing #Inclusivity #Sustainability #BrandReinvention

"The devil is in the details," as the saying goes. And this is especially true in the world of marketing. After all, it's often the little things that determine whether your brand will be remembered by customers, whether it will become recognizable to them, and whether it will inspire trust. A shining example of the successful use of details in a marketing campaign is the video created by the Oakridge Park Residential Complex team. This video is the result of meticulous work and preparation, carefully chosen angles, and an emphasis on details. Particularly eye-catching are the O-shaped objects, which convey the connection to the residential complex's logo. This elegant technique not only creates a sense of harmony but also effectively establishes brand recognition. #detailsmatter #marketingdetails #brandbuilding #digitalmarketing #socialmedia The Oakridge Park Residential Complex video is a great example to emulate, demonstrating how carefully considered details can have a significant impact on marketing communication.

Peachy for Autumn 🍂🍑 PEACHY DEN have just launched their latest campaign, partnering with influencer Olivia Neill to recreate the iconic outfit-changing scene from "The Devil Wears Prada"...and we are OBSESSED 🤩 The fashion brand has put their own unique spin on the every fashion-lover's favourite film, switching the scenery from New York City to the streets of London featuring Olivia modelling the latest pieces from their Autumn collection 🌆👸🏼 The partnership with Olivia might just be the PERFECT pairing. She's risen to stardom from making YouTube videos in her bedroom to now modelling for major brands such as Miu Miu and Prada. 🌟 Fans have been quick to share their excitement around the ad and its already gained 1.2M views on Instagram alone. Everything about this campaign just works! Peachy Den have SMASHED it here when it comes to getting in front of the right audience and generating buzz through nostalgia and strategic influencer partnership 🚀 What are your thoughts on this campaign? 👀 #PeachyDen #InfluencerMarketing #MarketingStrategy #FashionMarketing

🗣️ Discussion… In a world where hand skills, crafts, and ancient processes face the threat of fading away, how can we establish heritage brands/products that transcend as true pieces of art, skill, and heirloom possessions? The dream is to build a legacy brand; one which stands the test of time - Tiffany's, Hermes, or Louis Vuitton. However, in a communication landscape demanding 4-8 daily pieces of content, mass product dissemination to influencers, and a relentless push for speed to market, teams require a delicate strategy. What does that strategy look-like? In the hopes to stand the test of time and develop a brand perception timeless and worth investing in. Let's discuss innovative approaches to maintain authenticity and craftsmanship amidst the challenges of rapid content cycles and mass production, exploring pathways to preserve the essence of heritage in a fast-paced digital era. #HeritageBrands #BrandBuilding #LuxuryBranding #Luxury #FineJewellery #Marketing #MarketingDiscussion

Exciting news! Our CEO Jenny T. wrote an article for Advertising Week discussing the most successful luxury earned media strategies this event season. 🎬 Riding on the cultural wave of Hollywood’s films and trends: Louis Vuitton and Giorgio Armani embraced "method dressing.’ Emma Stone's Louis Vuitton Poor Things-inspired looks generated $6.5M in media value, while Margot Robbie's Giorgio Armani Barbie-inspired outfits yielded $5M, showcasing the power of narrative character alignment in creating brand impact. 🌟 Partnerships with celebrities at the forefront of popular culture: Gucci's collaboration with Taylor Swift secured an impressive 33% of its $22M media value, underscoring the significance of strategic partnerships. 🌏 Collaborations with influential regional celebrities to increase share of voice in key markets: Famous APAC celebrities have driven an impressive $74.6M in media value for 20 of the top luxury brands this award season. Versace's collaborations with regional icons like Ningning and Hyunjin generated $380K in media value, emphasising the importance of effective local engagement strategies. Read more in the article below! https://lnkd.in/eWD-TKzg #WeArisma #WeArismaData #EarnedAnaltics #EarnedMedia  #InfluencerMarketing #InfluencerAnalytics #Influencers  #LuxuryFashion #2024EventSeason #TaylorSwift #MargotRobbie #Ningning #Hyunjin #Versace #Dior #Gucci #LouisVuitton #Cartier

LVMH's house of luxury brands is launching a new venture called 22 Montaigne Entertainment, which is going to co-develop and co-finance projects and product placement across Hollywood media projects. Essentially, LVMH is setting up a new division to plug their products into tv, film, and entertainment projects. LVMH, one of the world's largest holding companies, is going to influence the creation of branded content that helps them sell products. I expect this to range from subtle product placement of LVMH products in TV series with celebrities to more immersive/interactive direct commerce plays on more modern media platforms. This allows LVMH to own their distribution channels and influence them to sell products to consumers more directly. It reminds me of NTWRK buying Complex Networks to pair content with commerce and is likely a response to luxury rival Kering buying a majority stake in talent agency CAA. Moving forward, we're going to see more integrated bundling of products, content, distribution, and talent. https://lnkd.in/eb3iV4Rd #fashion #ecommerce #influencers #media #entertainment #film #luxury #luxuryfashion

THE SOCIAL : this week we take a moment to reflect on fashion month and look at who, what and where lit up social media this fashion season… ⬇️ AW24 generated $528 million in earned media value (EMV) this season, up 26% on AW23 but down roughly 30% on SS24 ⬇️ PARIS Fashion Week maintained its top ranking for the most social buzz for AW24 ⬇️ with EMV of $45,879.794 Christian Dior Couture earned the No 1 spot on social with 26% of the brand’s total driven by Jisoo @sooyaaa__ ⬇️ Loewe led the luxury pack on TikTok with adhoc front row interviews and fun behind-the-scenes coverage  ⬇️ in contrast, a long standing mascot of the quiet luxury movement The Row requested that guests refrain from taking photos or videos: the ultimate stealth wealth experience ⬇️ Versace topped the rankings in MILAN, driven off the runway by Stray Kids' @hynjinnnn ⬇️ @hynjinnnn in turn broke new ground in influencer impact as the most visible influencer by EMV across all the fashion weeks, generating an unprecedented level of engagement >37% ⬇️ the hashtag #nyfw topped the TikTok trends with >5Bn views on TikTok ⬇️ jasonwubeauty became one of the first brands to go live with TikTok Shop @NYFW with the lo-fi, unpolished TikTok aesthetic driving a buzzy 38% click-to-order-rate Join us each week as we recap on what we have been watching 👀, being inspired by💡and learning from 📝 last week in our world of BEAUTY, WELLNESS and CONSCIOUS LIVING ➡️ #growthequity #entrepreneurship #growthcapital #consumerbrands #beauty #wellness #consciousliving #businessbuilding #socialcommerce #investing #cpgbrands

Did you know the Fashion industry continues to be dominated by the Media Voice, with 48% of the overall Voice share in 2023? 🌟 However, our analysis also reveals disruptive trends indicating an evolution across Voices over the last year. 📈 The Influencer Voice has grown to hold a 24% Voice Mix share while the Celebrity Voice has also seen steady growth, now capturing a 10% share (both increased YoY). The fact is clear: strategic and successful campaigns across the Voice Mix are inevitably picked up and amplified by the Media Voice, which creates an echo chamber of content. A strong Influencer Voice-supported campaign, once picked up by Media, will have its coverage catapulted into global fashion conversation. 🌎 It's imperative that brands adopt a considered strategy cross-Voice to penetrate Media Voice activity, gain maximum exposure and generate the most Media Impact Value™ (MIV®). Curious on how to get started? Our new report 'Voices of Fashion: The Strategies Shaping the Stories Behind Brand Performance' breaks down the top strategies from 2023 with key data and insights from brands such as Prada Group, Christian Dior Couture and DOLCE&GABBANA. Fuel your 2024 marketing efforts by downloading your free copy today 🔗 https://bit.ly/3u8jdaR #FashionMarketing #VoiceSplit #CelebrityVoice #MediaVoice #InfluencersVoice #PartnersVoice #OwnedMedia #BeautyMarketing #LifestyleMarketing

More and more evidence suggests that Gucci is not doing well financially. Sales are falling, and so is the reputation of the luxury brand. The biggest problem with Gucci (which I would call an affordable luxury brand rather than a true luxury brand) is how the brand has gone downhill by overexposing itself to increase sales. Signing up country-specific celebrities or paying influencers and YouTubers doesn't really work. Wealthy consumers across markets don't follow trends; in fact, they disassociate themselves from a brand or a product that is seen being carried by celebrities or influencers created and groomed by PR and marketers. To sell a perception around the luxury brand, exclusivity and quality matter, which sadly isn't the case with Gucci, Louis Vuitton, and even Chanel for that matter. If some local influencer with no taste walks into a Chanel boutique and comes out buying two or three bags, the brand may have gotten sales but already lost the prestige and charisma its products carried at one point in time. And one more truth: most luxury brands went to China in the hope of getting young consumers addicted to designer bags. Once the bubble burst, they are now looking at India as the next potential market. But with many luxury brands not financially doing well, can India become the next big luxury market? Or is India’s growth story also manufactured as China’s? 😉