Maze

❇️ DISCO CONF is back for 2024! ❇️ Be part of the third edition of our global research and discovery conference, happening October 17. Online-by-design and completely free—all you need is a curious mind and an internet connection ⚡️ Don’t get left behind! Secure your spot and join us on the adventure 🧭 https://buff.ly/4atqLnM #DiscoConf2024

Curious to know how to create products that delight customers and truly meet their needs? 💡 On this episode of The Optimal Path, Jehad Affoneh, Chief Design Officer at Toast, discusses how embracing a customer-centric, experience-led culture drives product success. At Toast, teams across all functions—from design to sales—share ownership of the customer experience. “Being an experience-led company is less about the function and more about the end outcomes we want to deliver to our customers,” Jehad says. “This differentiation makes all the difference for teams across the company, allowing them to be joint owners of these outcomes, influence them, and be motivated by them.” Discover how Toast empowers employees to connect with customers regularly and make conversations more effective through accessible, easy-to-use user research tools and training. Listen to the full episode 🎧 ✨ https://buff.ly/3Mrnb45 #TheOptimalPath #CustomerExperience #UserResearch

Roadmaps aren’t just for roadtrips, they’re an essential element to any successful product launch 🧭 Product development roadmaps are a visual strategy that outlines the features, updates, and direction of your product—taking your brilliant idea from a chaotic concept to a market-ready marvel. Check out our article for what to include in agile, waterfall, and hybrid roadmaps. Plus a step-by-step guide for creating your roadmap, guaranteed to keep your team focused, stakeholders happy, and stay on the right path to launch. 🛣️ 🔗 https://buff.ly/3TgK2D3 #ProductDevelopment #ProductRoadmap

Are you in the San Francisco area? 👋 We’re in town for the Product-Led Alliance Chief Product Officer Summit and would love to host you at our Maze happy hour on September 5! Come along to continue the conversation and connect with other product leaders 🍸 #sanfrancisco #happyhour #product #design #ux #uxr #userresearch

Whether it’s the success of a new product, or a drop in customer retention, understanding the ‘why’ behind the ‘what’ is crucial to long-term success. Qualitative research helps answer the why in your research, by connecting with users to understand their thoughts, feelings, needs, and pain points ❤️🩹 Read our breakdown of seven qualitative research methods, including user interviews, focus groups, and ethnographic research. Paired with tips on when to use each technique, and how to conduct it—plus, an example for each method 📝 https://buff.ly/4dAqCB0

Did you know that Maze can transform your product development process by seamlessly integrating user research into every stage? Unsure where to start? We've got you covered 👇 Join our live virtual event on September 10, where we’ll showcase: 🗺️ An introduction to the Maze platform and its core capabilities 📝 Practical demonstrations of Maze’s suite of tools for both moderated and unmoderated research 🤝 Real-world scenarios illustrating how Maze bridges the gap between research and product teams ➕ And more! Register here: https://lnkd.in/drqQHsW4

Ready to take the next step in your research success journey? Explore the new 🌟 Maze Research Success Hub 🌟 Whether you’re just starting with Maze or looking to scale your research practice, you’ll find all the resources you need to introduce Maze to your organization, drive team adoption, and achieve success with our user research platform. What's inside the hub? ✅ Step-by-step guides, one-pagers, and templates to help you build a solid business case for Maze and communicate its value to stakeholders ✅ Onboarding best practices and ready-to-use assets for smooth implementation across your team or organization ✅ Expert insights, tools, and frameworks to measure research success, scale the impact of research, and elevate your organization's research maturity Visit the Research Success Hub today: https://buff.ly/3LZapt2 #MazeResearchSuccessHub #UserResearch #Maze

We're among great company in Sapphire Ventures' market map of the AI design landscape! Maze's suite of AI-powered tools let you reduce bias, auto-generate questions, and summarize interview analysis, for faster-than-ever user insights 🪄

Imagine launching a product and discovering users can't find the 'checkout' button 🤦 Thankfully, there’s a way to catch costly design flaws before they go live: prototype testing. By testing prototypes, you can learn rapidly and iterate accordingly, ensuring you invest wisely, build intelligently, and launch successful products and features at any stage in the product lifecycle 🚀 Our latest, expert-led guide unpacks everything you need to know about prototype testing, from why it’s so essential to the different types and top tools. Plus, step-by-step instructions for how to conduct game-changing testing, helping you take the guesswork out of product design and development. Read the guide 📓⤵️ https://buff.ly/3K4XOUu

Do you conduct secondary research before starting your primary research? 🧐 In this episode of The Optimal Path, Nick Stiles, User Researcher at IBM, discusses why secondary research—also known as desk research—sets the stage for successful primary research, helping you save resources and get more targeted results. Nick delves into how primary and secondary research complement each other, and shares the best tools, sources of information, and times for unearthing valuable secondary insights. Tune in to learn how to leverage secondary research to optimize your user research 🪂 https://buff.ly/3SBhcgv #TheOptimalPath #UserResearch #SecondaryResearch