Mercedes-Benz Research & Development North America, Inc.

The stars were out and the vibe was epic. Relive the all-new #CLA dazzle at its unforgettable world premiere.  

Mercedes-Benz is excited to announce our partnership with FYI, the AI platform founded by creative artist, producer and tech entrepreneur will.i.am.! We're bringing FYI RAiDiO - an interactive, conversational AI radio experience - to Mercedes-Benz vehicles. This integration transforms traditional radio, connecting you deeper with music, talk radio, and cultural content through personalized AI "Personas" and 16 themed STAiTiONS covering Pop Culture, Sports, Tech, and more. The rollout of this innovative collaboration will start with a Beta Program in the US market now for customers with eligible vehicles (2024 or newer E-Class and CLE, 2025 C-Class and GLC) and for customers with a new CLA. For more information, visit Mercedes-Benz Beta Program: https://lnkd.in/eDvh4uPp Discover more: https://lnkd.in/gbyP4RF6 #MercedesBenz #MBRDNA #AI #FYIRAiDiO #BetaProgram

The first of an epic new generation of all-electric Mercedes-Benz models. The new #CLA has arrived. Discover more: https://lnkd.in/gjC8F9Ft

A new star is ready to shine. The all-new #CLA arrives tomorrow, March 13th, 10 AM PST. 

Today we celebrate the heart and soul of MBRDNA – our incredible team! On this Employee Appreciation Day, we want to pause and recognize the dedication, creativity, and passion our employees bring to work every day. MBRDNA appreciates you today and every day! #WeAreMBRDNA #MercedesBenz #EmployeeAppreciationDay 

MBRDNA is excited to announce the #beta release of our MBUX Collectibles App for the E-Class! This feature allows drivers to display their digital NFT collections directly on the screen, transforming vehicles into personalized art galleries. Powered by Reown (prev. WalletConnect Inc.) AppKit SDK for wallet connectivity and integrated with OpenSea API, this beta delivers a sophisticated exhibition space for digital collectibles within your Mercedes-Benz. Sign up for the Mercedes-Benz Beta Program now: https://lnkd.in/grkYTcEe #MercedesBenz #MBRDNA #LeadInTech #NFT #MBUX  

As we reflect on #BlackHistoryMonth, we at #MBRDNA are grateful for the meaningful conversations and connections made throughout February. This year, our IGNITE business resource group focused on the theme, “African Americans and Labor,” and honored automotive industry giants for their distinguished work and philanthropic efforts. We were thrilled to host three exceptional speakers who shared their remarkable career journeys with our employees:  To kick off our events for the month, we hosted Rodney (Rod) Reid, a prominent figure in American motorsports, at our Farmington Hills office for an engaging and insightful discussion about professional racing and karting. Rod’s non-profit, NXG Youth Motorsports, Inc., leverages karting as a STEM teaching tool for kids and offers them an introduction to the world of motorsports. Rod shared his success in placing multiple students in the IndyCar series as well as building a team under Force Indy in the IndyCar system where everyone can thrive.  Georges Massing, Senior VP of MB.OS Automated Driving & E/E Integration, also joined us in Long Beach to speak about his personal journey, his passion for giving back through his Cameroon–based non-profit, and trailblazers who paved the way for future generations. With Germany and the United States sharing the same Black History Month, February, he emphasized the wonderful heritage of the Black community, recognizing the progress made and the legacy left behind by those who fought for equality and opportunity for all. His dedication to seizing every opportunity, and his commitment to hard work and community, are what drive him, traits which many of us at MBRDNA can relate to. Last but not the least, renowned artist and Mercedes-Benz AMG Ambassador, will.i.am, joined us in Long Beach to share his journey from his upbringing in Los Angeles to becoming a Grammy Award-winning musician, a creative innovator, and a passionate advocate for education and technology. He discussed his collaboration with Mercedes-Benz in creating the groundbreaking MBUX Sound Drive, a revolutionary audio experience that merges cutting-edge technology with unparalleled musical artistry. Additionally, employees and will.i.am brought in their cars and special projects for a Cars and Coffee event. Will.i.am mingled with employees, with everyone discussing their cars and sharing their passion for automotive design and innovation. 📷 José M. Mazas Thank you to our incredible speakers and to everyone who participated in our Black History Month events. Big shoutout to IGNITE resource group for organizing and hosting these events. The conversations we started will continue to inspire our work throughout the year!

Did you know that starting this summer, IMAX Enhanced® content will be available in Mercedes-Benz models with the latest generation MBUX in RIDEVU by Sony Pictures Entertainment?  “Venom: The Last Dance,” “Spider-Man: No Way Home,” and “Uncharted” – some of the biggest blockbusters now roll with you in stunning IMAX picture quality and immersive DTS:X sound. Experience theater-grade entertainment wherever you park, in multiple languages through RIDEVU by Sony Pictures Entertainment.  Learn more: https://lnkd.in/dz7FnZmu  

It’s a match! Built for the road, made for hearts. Happy Valentine's Day! 💕 #MercedesBenz #MBRDNA

Our hearts go out to everyone affected by the devastating wildfires in LA. #MBRDNA has deep roots in this community and we’re committed to supporting our neighbors during this challenging time. Mercedes-Benz entities in the United States announced a $500,000 donation to the American Red Cross and the Los Angeles Fire Department Foundation to support disaster relief efforts. Mercedes-Benz is also providing additional support through payment relief options, in-car emergency assistance, and community-driven recovery initiatives led by local teams and employees. We remain committed to the well-being of our customers, employees and the broader community.  Learn more about our wildfire relief initiatives and additional support: https://lnkd.in/gfE-WGAn