Measure Up - Marketing Analytics Podcast

Imagine thinking one of your best-performing channels was actually a flop. My client did, until we doubled down and uncovered a $5.6M opportunity hiding in plain sight. Here's how ... Everyone knows platform metrics are wrong, but in which direction and by how much? One client had a campaign that was showing a ROAS of 0.5 in Facebook Ads. The MMM we built gave a much different answer - in the 10-11 range. Which one was right? We ran a geolift experiment to better understand. We doubled spend in some test locations, leaving spend the same in control locations. After 30 days, the test locations saw a 9.5% lift, resulting in $91K incremental sales. The marginal ROAS (the return on the *added* spend) was 8.1. Applied to all locations, that would have netted an additional $512K revenue just for the month! Are you still using platform metrics to report on your performance? Reach out to me and let's talk about some better measurement options.

I promise not to be the curmudgeonly old man yelling at MTA to "get off my lawn!" Maybe :P

Hello from #unBoxed2024 - today, I'm coming to you live from Austin, TX. Lots of exciting announcements from the Amazon Ads Partners team so stay tuned for the wrap up posts coming from Tinuiti in the very near future. If you're here at the show, come stop by the Tinuiti booth in the main hall and grab yourself a can of poppi. For now, here's your day 1 update coming out of the keynote!

Want to nerd out about marketing measurement? Join me, Ron Jacobson and Matt Bahr next week as we talk about a question that seems to be taking over lately.

At Amazon unBoxed this week? Be sure to catch Tinuiti's Jeremy Cornfeldt and Simon Poulton's incredible sessions today. Not there in person? No worries, you can livestream Jeremy and Allison Ellsworth, Co-Founder & Chief Brand Officer of poppi, as they take the keynote stage at 3:30 CT/4:30 ET to discuss some of the challenges brands face today in balancing strategy, development, and execution of best-in-class campaigns. Watch the livestream here: https://lnkd.in/gypz9WEF Learn more about Tinuiti's presence at Amazon Ads Partners #unBoxed2024: https://lnkd.in/eijVXSbQ

Will podcasts always be podcasts? I don't think so. Yes. The essence of what podcasts are will never change. - authentic - engaging - off the cuff - low barrier to entry conversational content BUT, how that content is delivered? No, that is and will continue to evolve, and in my POV that's exciting! Whether its long form, short form, video, audio, live streams, etc. We'll have to see where it goes. #marketinganalytics #podcastads Podscribe Measure Up - Marketing Analytics Podcast

The Out Of Home (OOH) revolution will be televised (or perhaps advertised on a billboard). Despite the resurgent affinity for OOH as buying mediums shift toward the digital ecosystem, the ability to effectively measure OOH efficacy is a challenge that leads some marketers to avoid the opportunity in totality. Recently, we sat down with Ty Tinker MS, BA - Head of Analytics at AdQuick to discuss the modern solutions employed to measure OOH (including the inclusion of effect within MMMs)! Episode Link: https://lnkd.in/gkEnXfyY

A podcast about podcast measurement? That's right - today we're looking in the mirror in our latest episode featuring Amelia Coomber, Head of Marketing & Growth at Podscribe as we talk about the world of measuring podcast advertising. (Oh the joys of IPv6!) 🚀 Episode Links: https://lnkd.in/gymvkmuU

Excited to start the Mini MBA in Marketing with Mark Ritson today! Looking forward to filling gaps and getting a better theoretical and practical understanding of marketing :) #MiniMBAReady

At Google Marketing Live earlier this year, they teased the idea of "Trusted Execution Environments (TEEs)" for 1P data sharing - naturally, this piqued my interest but I couldn't find any details about what this actually was... well, the time has come & Google has now unveiled Confidential Matching! This is a fairly dense topic (see the announcement from Google here: https://lnkd.in/g8mStJ4p ) but one that provides a fairly impactful shift in how 1P data is shared with Google and transparency around the process to support advertisers compliance initiatives. Our team hit the ground running and we've already developed the Tinuiti POV to help make sense of what this all means: https://lnkd.in/gsRzhffD