Measured

Measured

Advertising Services

Austin, Texas 6,268 followers

The only media optimization platform powered by incrementality intelligence

About us

Measured is the pioneer and leader of incrementality-based media measurement and optimization. Since 2017, leading brands have used our AI-powered, all-in-one platform to manage, test, plan, and optimize over $20 billion in full-funnel media investments. Measured’s unique combination of automated experimentation, media mix modeling, and industry-leading expertise helps marketers prove the incremental impact of their advertising and maximize ROI with unmatched ease, accuracy, and efficiency.

Industry
Advertising Services
Company size
51-200 employees
Headquarters
Austin, Texas
Type
Privately Held
Founded
2017
Specialties
Advertising Attribution, Marketing Measurement, Marketing Attribution, Advertising Analytics, Incrementality Testing, Incrementality Measurement, Media Measurement, Multi-Touch Attribution, Cross-Channel Attribution, MTA, MMM, Media Optimization, and geo-testing

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Funding

Measured 2 total rounds

Last Round

Series unknown

US$ 21.0M

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