Northbeam

Northbeam Apex is here. Apex is a direct integration that lets you connect your Northbeam attribution data to Meta’s ad algorithms for stronger results. With just the flip of the switch. Some select data highlights from our beta users: 34%  ⬆ in Conversion Rates 16.6% ⬆ in New Customer ROAS 12.9% ⬇ in New Customer CPA See if you qualify here:

We mentioned this yesterday, but it felt so good we thought we'd double down. Here are five ways that a data-driven approach (and a solution like Northbeam 😉) can revolutionize your marketing efforts: 1. Optimize spend - allocate your budget more effectively to maximize ROI 2. Inform decision-making - base your strategy on concrete data, not best guesses 3. Enhance targeting - segment your audience with ease to deliver personalized campaigns and experiences 4. Leverage deep customer insights - understand your customers’ behaviors, preferences, and pain points to craft compelling campaigns that work 5. Make real-time adjustments - stay agile with near-real-time data for quick tweaks and iterations Read even more below:

Platform analytics are handy and convenient, but they often lack the depth needed to inform impactful decisions. Here’s why: 1. Most platforms fail to capture multi-touch attribution, flattening the complex buyer’s journey into first- or last-touch 2. Because of the above, they cannot accurately represent conversion numbers or ROI 3. Each platform has its own terminology of impressions, likes, reposts, interactions, engagements, hearts — without unified definitions, how can you make all that data play nice with one another? Marketing intelligence platforms leverage data-driven strategies to turn billions of data points into actionable insights. It's why Northbeam was built.

The latest issue of The Media Buyer Newsletter sure got some heat on socials 👀 Check it out on Linkedin now, and be sure to subscribe at the link below if you want to get a jump on where the heat came from 🔥 https://lnkd.in/gxTcbfVV

The hottest club in E-commerce is....the new episode of The Operators Podcast. This episode has it all: - Northbeam CEO Austin Harrison chatting it up with your four favorite hosts - The Northbeam / Meta partnership - Media Mix Modeling (MMM): a History and Trajectory - Predictions for Q4 - Northbeam's Media Strategy Team & more Scroll to 48:50 to hear these pros discuss it all!

What’s in the tech stack of a $56M/year eCom brand? Hint: Use Wappalyzer's Chrome extension to scan the apps installed on any store. • Littledata: Server-side tracking for better retargeting via email & SMS. | Edward Upton • Klaviyo: Smarter email marketing, SMS, and automation for rapid growth. • Loop Subscriptions: All-in-one Shopify app with lower fees and seamless migration. | Sakshi Jain • Northbeam: Multi-touch attribution and media mix modeling powered by machine learning. | Austin Harrison • Okendo: Boost growth and customer loyalty with our marketing platform. | Matt Garven • Shopify: More than just ecommerce software—manage every part of your business. •Signifyd: Revenue protection, abuse prevention, and payment compliance. •Zendesk: Trusted customer service software for 200K+ customers. | Tom Eggemeier P.S. What are some of your favorite tools?

I keep thinking about the Meta Northbeam Apex integration for incrementality measurement (Ada Pally, so neat!) - It will only touch a small subset of advertisers, but it's a shift in Meta’s pricing that is very “Googley” This incrementality measurement is Meta slicing up the audience and selling a small piece at a premium to the advertiser who values it most (Google's thing). I think Meta's next stage of growth will come from this strategy of higher prices on more precise matching. I can sort of see it in how they're implementing AI chat features too. 🔮 I bet in 2025 Meta's YoY CPMs will rise faster then ever before...

🎥 New Webinar Alert! Curious how an über-successful brand leverages Northbeam and a creator marketing platform like Insense | TikTok & Meta Partner to pinpoint which products to promote, which ads to scale, and how to source creatives profitably? Well, you're in luck! Watch as Northbeam Sr. Partnerships Manager Luca Taormina and Sr. Media Strategist Peter Martin sit down with Tiffany Rose Dean, Founder and CEO of Hollywood Hair Bar, and Danil Saliukov, Co-Founder & CEO of Insense | TikTok & Meta Partner, to discuss all of the above & more.

Bryan Bumgardner is right (as usual). YouTube is a weapon of mass construction 😉 Dive even deeper into this with an article Craig Graham wrote for us around The Future with YouTube Advertising. https://lnkd.in/er9qZwEb

The Media Buyer Newsletter, Issue No. 72 is now live on Linkedin. And we've got BFCM on the brain. Check out some pretty fascinating benchmarks inside.