Mediasmith's SVP of Insights and Technology, Marcus Pratt, chatted with WIRED about the addition of ads to AI search features, calling them a "potentially dissatisfying experience for brands and a confusing one for consumers" Check out the article below!
Thank you Paresh Dave for chatting with me for an article about search ads appearing in AI-generated content! As AI content explodes, I encourage advertisers and agencies to demand more from media companies. Many platforms insist that AI-generated content is labeled for their users, and it seems reasonable for advertisers to ask for transparency, control and performance reporting when ads are served alongside AI generated content. https://lnkd.in/g6MqUfph