Marigold

Check out the recent conversation with Sarah Thetford and Inside Higher Ed about how higher education institutions are embracing tools, trends to watch, and the growing role of #AI in email & SMS marketing! Having helped dozens of universities modernize their email marketing, Sarah Thetford emphasizes that 90% of Emma by Marigold users aren’t marketers – so simplicity and intuitiveness are key. As universities reassess their marketing tech stacks, the focus is on software integrations, advanced features, and automation options to stay ahead. Read on here! ➡️ https://bit.ly/4egVKVV #RelationshipMarketing #EmailMarketing #EaseofUse

Marigold is proud to sponsor of the Marketing for Financial Services Summit on November 7-8 in NYC! Stop by booth 13 to chat with one of our onsite experts. See you there! For more information! 👉 https://bit.ly/3YNefwJ #MarketingforFinancialServices #MeetMarigold #RelationshipMarketing

Understanding your audience is key! In higher education marketing, a one-size-fits-all approach won't cut it. Different generations have unique communication styles and values—what resonates with Gen Z may not work for Boomers. Tailoring your messages can enhance engagement and drive action. Read our new blog on email marketing insights for higher education here! ➡️ https://bit.ly/3CanIWf #HigherEducation #RelationshipMarketing #GenerationalMarketing

This Halloween, it's time to revive email subscribers ghosting you! Uncover effective strategies to re-engage them and boost your metrics. With the right tactics, you can bring them back from the “undead.” Let's make your email list lively again, read our new blog now! 🕸️ https://bit.ly/3YvZDjU #EmailMarketing #Reengagement #RelationshipMarketing

✨ How Hilton Hotels & Resorts scaled personalization to 20 million members! ✨ Using Marigold, Hilton Hotels & Resorts crafted over 1,000 hyper-personalized messages, reaching a 72% open rate and generating 76 cents in net revenue per email—all while cutting campaign execution time. Personalization at scale? Achieved! ✅ Want the full story? Check the first link in the comments below. #Personalization #EmailMarketing #CustomerLoyalty

Jillian Dimoff, Strategic Account Executive at Marigold, shares some interesting findings about boosting incremental spending through loyalty programs in a new blog post below! 📈 Incremental Revenue: Loyalty members spend more thanks to tailored offers. 💭 Strategies: Tiers and personalization keep customers engaged. 🌟 Balancing Rewards: Understand your loyal customers—unique perks over discounts! Discover more about optimizing loyalty for revenue growth in the full interview, read the blog here! ➡️ https://bit.ly/4e38sHW #LoyaltyPrograms #RetailTrends #MarigoldLoyalty 

BLOG | Recap of our event with Marigold: Building relationships with impactful experiences At the dentsu Benelux office in Amsterdam, we recently held an inspiring event. Marigold and Merkle experts came together to discuss the importance of building impactful customer relationships. Our colleagues, Nicole Wals and Maaike Bank, have put together a detailed summary of the key takeaways. 📝 In case you would like to improve your marketing tactics or are just interested in the most recent developments in the field, this article is a must-read! Check out the full article here: https://lnkd.in/eKaH7xex #MerkleInsights

AI-powered relationship marketing! As adoption grows, AI goes beyond automation—driving data-backed decisions, smarter workflows, and personalized experiences at scale. Learn how it helps brands meet evolving expectations with a human touch in Micki Howl's ADWEEK piece. Read on here ➡️ https://bit.ly/3YbuAK0 #AI #Marketing #RelationshipMarketing #PersonalizedExperiences

AI in retail isn’t just about automation—it’s about creating emotional, customer-centric connections. Michele Fitzpatrick shares how retailers can leverage AI to boost engagement, trust, and loyalty in Retail Today’s Executive Roundtable. Learn more: https://bit.ly/4hqCZSW #CustomerLoyalty #AI #MarketingAutomation

We examined 200 brands and ranked them based on consumer perceptions, focusing on factors like personalization and loyalty. Our findings reveal that nearly 70% of consumers are willing to pay more for brands they genuinely love. Dive into our trends report for actionable strategies to cultivate and maintain that love and loyalty. Check the first comment for the link! #RealtionshipMarketingTrends #BrandRankings #Personalization #Loyalty