Merryfield, PBC

Exciting News: Merryfield Joins Forces with Attain! We're thrilled to announce Merryfield has been acquired by Attain, the industry's most comprehensive and trusted source for live purchase data.  This strategic move marks an exciting new chapter in our mission to reward shoppers for choosing better-for-you products.   What This Means for Our Community: - Expanded Reach: By joining Attain's platform, we'll be able to connect with even more health-conscious consumers, amplifying our impact in promoting better-for-you choices. - Enhanced Rewards: This partnership will allow us to offer more robust rewards and a wider range of participating brands, giving you even more reasons to choose healthier options. - Deeper Insights: Attain's data capabilities will help us better understand your preferences, allowing us to tailor our offerings and improve your experience. - Continued Commitment: Our focus on rewarding you for making better-for-you choices remains unchanged. In fact, this partnership will only strengthen our ability to fulfill this mission. For Our Brand Partners: This acquisition opens up exciting new opportunities: • Access to Attain's advanced data analytics, providing deeper insights into consumer behavior • Expanded market reach, connecting you with a broader, affluent consumer base • Enhanced targeting capabilities to reach the right consumers at the right time   We're excited about the future and grateful for your continued support. Together with Attain, we'll continue to champion better-for-you products and reward conscious consumers like you.   Learn more about Attain / the acquisition and link to our press announcement. https://lnkd.in/gjdCUASr

🍌 Looking for the perfect treat free from artificial preservatives and stabilizers? Look no further! We're thrilled to introduce Diana's on Merryfield! Earn 5% back when you buy any of their products! 🌿 Diana’s pioneered chocolate-covered frozen bananas and is the first frozen snack to be certified upcycled, showing a deep commitment to sustainable food creations. Using just two expertly curated ingredients – hand-selected bananas chosen with Swiss-like precision and premium artisanal chocolate crafted by master chocolatiers – Diana’s fruit-on-a-stick and bite-sized options offer a delicate and decadent flavor experience perfect for any occasion. ❄️ Flash-frozen at their peak sweetness and wrapped in premium chocolate, Diana’s snacks are a naturally sweet, indulgent treat. They’re a wholesome alternative to traditional desserts and free from artificial preservatives and stabilizers. What are you waiting for!!

🌿 Introducing Blue Zones Kitchen on Merryfield! 🌿 We're excited to bring you a collection of plant-based dishes inspired by the world's Blue Zones—areas where people live the longest, healthiest lives. Blue Zones Kitchen offers delicious, ready-to-eat meals that are perfect for anyone looking to nourish their body with natural, wholesome ingredients. 🥦 What's Special About Blue Zones Kitchen? Health-conscious: Each meal is crafted with veggies, organic beans, whole grains, and spices—no artificial ingredients. Convenience: Ready-to-eat and perfect for busy lifestyles. Quality: Non-GMO Project Verified. 📍 Available at Whole Foods Market, these meals are good for you and the planet, too!

We will definitely tune in!

So grateful for Whitespectre's tireless work, unwavering support and shared vision for a product that helps make better-for-you brands reach consumers while making clean everyday products more accessible and affordable to everyone

“You're in control! What you put in your body determines your destiny. Not your genetics and not your doctor.” Wise words from Rip Esselstyn, founder of PLANTSTRONG Foods, a new brand that just joined Merryfield’s collective of better-for-you brands. Here at Merryfield, we agree that the food we eat can make an enormous impact on our health. That’s why every brand on our app must meet the strict quality and safety standards created by our Clean Council of industry experts. Not only does PLANTSTRONG meet these standards but founder Esselstyn has made it his mission to educate people about the power of food. He wrote the New York Times bestselling book,The Engine 2 Diet, and launched the brand to help make it simpler to fuel up on easy to prepare foods with the strongest nutrition available. The entire PLANTSTRONG collection of simple, nutritious and delicious meal solutions are 100% percent plant-based and free of processed oils, refined sugar and unnecessary amounts of sodium and fat. We’re proud to welcome PLANTSTRONG to Merryfield!

Our Co-Founder and Head of Standards & Policy, Joe Dickson, is in Washington DC this week, meeting with organic industry leaders and legislators on a number of critical initiatives to help support and grow organic agriculture, strengthen organic standards, and provide much needed resources to farmers, processors and others transitioning to organic. Thanks to the Organic Trade Association for convening such an impactful gathering in #organicweekdc.

Yes! Another delicious and safe snack option for those with food allergies. Welcome to Merryfield, Whoa Dough! We love his delicious collection of cookie dough snack bars and ready-to-bake cookie dough that’s plant-based and contains absolutely no artificial ingredients, gluten, dairy or soy. Available in a slew of yummy varieties, each conveniently-sized shelf-stable snack bar is packed with 3 to 5 grams of protein and can be refrigerated for a chilled option or taken on-the-go. The refrigerated ready-to-bake cookie dough is safe to eat raw or can easily be baked into perfect, gooey, straight-from-the-oven cookies. Even better? We love a good start-up story with a purpose: Whoa Dough founder Todd Goldstein created the brand after his sons were diagnosed with gluten intolerance. We’re excited that Whoa Dough joins other brands on our app (like Partake Foods and Sweet Loren's) that provide safer choices for people with food allergies. 

We love a good back story on a better-for-you brand — and Artisan Tropic’s origin story does not disappoint. Launched in 2014 by the Guzman family, Artisan Tropic both honors their Colombian roots and provides a smart solution to their search for healthier snacks. Founder Maca Guzman’s diagnosis with an autoimmune disease in 2012 inspired the family to adopt a holistic diet and search for more nutritious foods using indigenous ingredients grown with regenerative agriculture. They created plantain and cassava strips that are gluten-free, non-GMO, Paleo, plant-based, glyphosate residue free, and RSPO (Roundtable on Sustainable Palm Oil) Certified.  Artisan Tropic is a member of the Roundtable on Sustainable Palm Oil and they’re committed to sourcing 100% of palm oil and palm oil derivatives from RSPO certified physical supply chains. We’re excited to welcome them to our collective of better-for-you brands!

Artificial colors are in the news again: California Assembly member Jesse Gabriel recently proposed legislation that would prohibit California public schools from serving foods containing prohibit schools from serving foods containing six synthetic food dyes (Red 40, Yellow 5, Yellow 6, Blue 1, Blue 2, and Green 3) as well as titanium dioxide, a coloring agent that is often used in sunscreens, cosmetics, paints, and plastics. “As a lawmaker, a parent, and someone who struggled with ADHD, I find it unacceptable that we allow schools to serve foods with additives that are linked to cancer, hyperactivity, and neurobehavioral harms,” Gabriel stated. “This bill will empower schools to better protect the health and wellbeing of our kids and encourage manufacturers to stop using these dangerous additives.” What do we think about artificial colors? Our Co-Founder and Head of Standards and Policy Joe Dickson weighs in: “There are plenty of reasons to use precaution. In the EU and UK, products with certain artificial colors and flavors need to carry a warning label, stating “May have an adverse effect on activity and attention in children.” Closer to home, the connection with ADHD and Hyperactivity led California lawmakers in 2018 to authorize the Office of Environmental Health Hazard Assessment (OEHHA) to conduct a full review of the safety of artificial colors. The agency’s final report, released in 2021, found strong connections between synthetic food dyes and hyperactivity and other neurobehavioral problems in children. It also found that current Federal limits on the ingredients “may not sufficiently protect children’s behavioral health.” Read more on Joe’s take HERE: https://lnkd.in/enMiPcVX Do you have questions about food and consumer product standards? Joe has been working at the intersection of consumer intentions, product standards and marketing for the past 25 years and would love to discuss these issues!