Mile Square Labs

Pleased to announce that Mile Square Labs first consulting client (circa 2017), GoParrot has recently been acquired by software development firm Block / Square. GoParrot is a digital ordering and marketing platform that helps restaurants connect more often and more directly with their guests. Congratulations to co-founders Yaniv Nissim and Ariel David. It was a pleasure helping you build your initial sales playbook 👏🎉🔥

Reflections on Fractional GTM Leadership: Lessons as We Head into Q4 2024 As we approach the end of the year and prepare for Q4, it's a good time to reflect on the lessons we've learned as fractional GTM leaders. We've been in the trenches, working alongside founders and teams to drive sustainable growth. We've seen what works, what doesn't, and the costly mistakes that can derail even the most promising startups. Here are five key takeaways that can help guide your efforts as you head into the final stretch of 2024. 1. The "David Dilemma": Perfecting the Balance Between Focus and Flexibility David from "GrowthShift" constantly shifted his ICP, thinking flexibility would keep the company agile. Instead, it left his team confused and directionless. Lesson: Find your focus and stick to it. A consistent GTM approach doesn’t mean rigidity, but frequent shifts can derail your progress. Stay the course and refine your strategy with data, not impulse. 2. The "Rachel Rush": Scaling Sales Too Soon Rachel at "QuickScale" expanded her sales team rapidly, expecting a revenue explosion. Instead, she faced increased overhead with minimal return. Lesson: Scaling isn’t just about numbers. Ensure your demand pipeline can support growth before bringing on more reps. Without the right foundation, more salespeople can mean more inefficiencies, not more revenue. 3. The "John’s Jump": The Perils of Over-Optimism John was so confident in his forecast for "FutureTech" that he overcommitted resources, leading to painful layoffs when reality didn’t match projections. Lesson: Optimism is good, but realism is better. Build your strategy on conservative projections. You can always scale faster if things go better than expected, but pulling back is much harder and more damaging. 4. The "Emily Error": Expecting Instant Results from Outbound Efforts Emily at "LaunchPoint" abandoned her outbound strategy after only two weeks, expecting immediate returns. Lesson: Outbound sales are a marathon, not a sprint. They require persistence, iteration, and time to see results. Be patient and allow your efforts to mature before passing judgment. 5. The "Mark’s Misstep": Holding onto Legacy Talent at the Expense of Growth Mark kept his original team intact at "Visionary Co." despite a pivot to enterprise clients. The result? A mismatch of skills and a slowdown in progress. Lesson: Your team needs to grow with your company. Sometimes, that means making tough decisions about long-standing employees. It’s crucial to align your talent with your strategic goals, even if it means parting ways with loyal team members. The Takeaway: As we approach Q4 and the end of 2024, these lessons remind us that building a strong GTM strategy is about making smart, strategic decisions. It requires a balance of focus, realism, and patience. By reflecting on these challenges, you're already positioning yourself for success.

Every Company Needs a GTM Leader on Their Side: The Power of Revenue Orchestration In today’s fast-paced business environment, having a strong Go-To-Market (GTM) strategy isn’t just a nice-to-have—it’s essential for survival. But more than just a strategy, companies need a GTM leader who can effectively orchestrate revenue across all channels and touchpoints. Why a GTM Leader is Essential Every business, regardless of size or industry, faces the challenge of aligning sales, marketing, and customer success to drive growth. This is where a GTM leader comes into play. They not only guide the strategy but also ensure seamless execution, bridging the gap between your products and the market. With the right GTM leadership, companies can: • Drive Revenue Growth: A GTM leader focuses on creating a cohesive revenue engine that taps into multiple channels and leverages data to make informed decisions. • Align Teams Across Functions: By ensuring that sales, marketing, and customer success teams are on the same page, a GTM leader minimizes friction and enhances collaboration. • Accelerate Market Penetration: With a strong leader at the helm, your company can move quickly, adapting to market changes and staying ahead of competitors. Mile Square Labs: Your GTM Partner At Mile Square Labs, we’ve honed the art of GTM execution through years of hands-on experience. Our team has led successful GTM strategies for hundreds of companies, driving significant revenue growth and orchestrating complex sales and marketing efforts. Here’s how we help: • Fractional GTM Leadership: Whether your company is in the early stages or looking to scale, we provide seasoned GTM experts who can step in as interim leaders, driving immediate impact. • Revenue Orchestration: We don’t just set the strategy; we roll up our sleeves and work alongside your teams to execute it. Our approach ensures that every aspect of your revenue generation is optimized and aligned. • Proven Success Across Industries: From SaaS to fintech, we’ve delivered results that speak for themselves, including working with companies like TeamSnap, where we accelerated growth and opened new revenue streams through targeted GTM initiatives. Conclusion Revenue orchestration isn’t just a buzzword—it’s a necessity. And at the heart of it is a strong GTM leader who can guide your company to new heights. With Mile Square Labs, you don’t just get advice; you get a partner committed to your success. Let’s orchestrate your revenue growth together. This approach keeps the focus on the critical role of GTM leadership in driving revenue while showcasing how Mile Square Labs is uniquely positioned to provide this expertise.

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Study says blockchain could help combat AI misinformation. Two Master of Accounting students in the UO's Lundquist College of Business are shaking up the academic publishing world with a new paper on a timely topic: artificial intelligence and blockchain. Jordan Brewer and Dhru Patel are interested in the intersection of accounting technology and how blockchain could help address some of the more concerning areas of AI. It's relatively rare even for doctoral students to co-publish research papers with a faculty mentor, and it's almost unheard of for students at the master's level to publish, let alone on their first try and with no revisions requested. Full article here: https://buff.ly/3WGGM6l #machinelearning #AI #innovation #blockchain

Drones could revolutionize the construction industry, supporting a new UK housing boom. The UK's new Labor government has pledged to build 1.5 million homes during its first term in office. To achieve this, it promises planning reform and the reintroduction of local housing targets. Yet little attention has been given to the role of new technologies. Drones have the potential to transform the construction industry in the UK. However, our recent study in ACM Journal on Responsible Computing reveals that laws governing commercial drone deployment in the UK remain conflicting, chaotic, and sometimes, contradictory. A drone, or unmanned aerial vehicle (UAV), is a remote-controlled flying machine often equipped with a video camera or sensors. In construction, drones can monitor site progress, conduct safety inspections and even lift heavy materials, with some models capable of lifting over 20kg. Full article here: https://buff.ly/3WyAVzT #drones #robotics #innovation #newtechnology

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Tech outage latest | Airlines and others rush to get back on track after global tech disruption. Transport providers, businesses and governments on Saturday are rushing to get all their systems back online after long disruptions following a widespread technology outage. The biggest continuing effect has been on air travel. Carriers canceled thousands of flights on Friday and now have many of their planes and crews in the wrong place, while airports facing continued problems with checking in and security. At the heart of the massive disruption is CrowdStrike, a cybersecurity firm that provides software to scores of companies worldwide. The company says the problem occurred when it deployed a faulty update to computers running Microsoft Windows, noting that the issue behind the outage was not a security incident or cyberattack. Read more here: https://buff.ly/3WgixKw #security #technologyoutage #crowdstrike #cybersecurity

The task of leadership is not to put greatness into humanity, but to elicit it, for the greatness is already there. #msl #milesquarelabs#quoteoftheday

Aircraft cabin lighting design could help combat jet lag by aligning body clocks to destination's time zone. Cabin lighting inspired by the colors of the Australian landscape and grounded in circadian science will be on Qantas' upcoming Project Sunrise ultra-long-haul flights to help minimize jet lag and improve customer well-being. The design, which includes simulations of sunsets and sunrises, is a result of more than 150 hours of testing in the Airbus Customer Definition Center in Hamburg. Light plays an important part in controlling our body clocks. By manipulating the timing, strength and wavelengths of light during a flight, it is possible to help passengers adapt to a destination's time zone while in the air and reduce jetlag. Read more here: https://buff.ly/3zI2Ggb #hitech #innovation #automotive #cabinlighting