This past weekend, MilkPEP successfully hosted The Milk Cup Finals at L.A. Comic Con! 🎮 This historic event featured 99 of the top women's Fortnite players to compete for the record-breaking $250,000 prize pool. “We were thrilled to celebrate our winning team, Team Moxie, and all the finalists in LA during this history-making weekend,” said Jennifer Grubb, Senior Marketing Manager at MilkPEP. “We’re excited to continue supporting gamers through future opportunities and through milk’s nutritional benefits as The Performance Drink of Gamers.” The finals exploded on a variety of media channels: 🖥 The live broadcast attracted 2.7 million views, contributing to a total of 5.3 million views across the 3 qualifiers and the finals 🌍 45% of global Fortnite viewers on Saturday were tuned into The Milk Cup, earning us S-Tier status on Liquipedia 📲 Over 23 million earned impressions across TikTok and X, with fans raving about the event. A giant sized thank you to our partners GALE, Moonrock, eFuse, Raidiant, and Loadout Entertainment for their incredible work on this activation and experience. https://lnkd.in/ezkKgBrD #gonnaneedmilk #milk #esports #women #fortnite #experientialmarketing #brandactivation #gaming
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