Join MilkPEP in celebrating CEO Yin Woon Rani on her 5-year anniversary! "It's a joy to serve in this special role that feels like a culmination of my career - bringing consumer marketing to life for the important mission of making milk matter more. It's a privilege to represent an amazing, dedicated industry that is so passionate about producing this powerhouse nutritional beverage for everyone, while delivering programming that helps enhance milk's cultural relevance and bring insight & data to the processing community." The MilkPEP team couldn't have asked for a better leader. 🥛 #gonnaneedmilk #milk #anniversary #workiversary #dairy
About us
The Milk Processor Education Program (“MilkPEP”), based in Washington, D.C. and funded by the nation’s Milk companies, is dedicated to identifying meaningful consumer and shopper insights regarding the benefits of fluid milk and amplifying them to consumers through creative marketing and educational initiatives with the goal of increasing consumption of fluid Milk. MilkPEP activities are led by a 20-member board and monitored by the U.S. Department of Agriculture’s (USDA) Agricultural Marketing Service. MilkPEP’s robust campaign efforts aim to increase awareness of Milk’s nutritional benefits and safeguard Milk’s reputation against competitive claims and anti-Milk messages that impact Consumers’ purchasing decisions. You may know them for their “Got Milk?” campaign or more recent groundbreaking programs such as: You’re Gonna Need Milk for That, a long-term, multi-million-dollar, omni-channel program that leverages milk’s well-known nutritional benefits in new, modern ways to inspire modern families and their children to choose milk more often for hydration, muscle building, wellness and more.
- Website
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www.milkpep.org
External link for MilkPEP
- Industry
- Advertising Services
- Company size
- 11-50 employees
- Headquarters
- Washington, DC
- Type
- Nonprofit
- Founded
- 1993
- Specialties
- marketing, digital marketing, advertising, communications, commercial marketing, brand management, milk, nutrition, data, research, analytics, dairy, farmers, and processors
Locations
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Primary
1250 H Street NW
Suite 250
Washington, DC 20005, US
Employees at MilkPEP
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Al Dejewski
C-Suite, Full Stack Commercial Leader | GM | CMO | SVP | P&L | Marketing & Digital Transformation | Disruptive Marketing & Experiential Innovation |…
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Annette Taylor
Commercial Marketing Leader | Certified Professional Strategic Advisor | CPG, Retail, Food & Beverage
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Kikke Riedel
Vice President, Strategy & Insights at MilkPEP
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Julie Hill
Commercial Marketing Manager at MilkPEP
Updates
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“Where we droppin’?” LA Comic Con! 99 of the nation's top female gamers will compete in The Milk Cup Finals at LA Comic Con on October 5 for a share of the largest prize pool for a women’s Fortnite competition. 🏆 This groundbreaking event is more than just a tournament; it's a powerful statement about the future of gaming with support from the performance drink of gamers… milk. “In addition to supporting women gamers by creating opportunities to compete and uplifting voices in the space, milk’s nutrients support gamers’ performance on a physical level. Dairy milk provides the nutritional foundation for optimal gaming performance with essential nutrients that can help support focus, plus protein and B vitamins that help provide sustained energy during long gaming sessions,” says Jennifer Grubb, MilkPEP’s Senior Marketing Manager. https://lnkd.in/gzqSzMZE #gonnaneedmilk #themilkcup #milk #gaming #esports #fortnite #comiccon #experientialmarketing
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What brings you to your happy place amidst the chaos? Milk provides us comfort, refreshment, and balanced nutrition. 🥛 See how here: gonnaneedmilk.com/why-milk #gonnaneedmilk #milk #beverage #nutrition #dairy
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Youth audiences are a critical audience for milk! 🧒👧 MilkPEP’s Character Jingles combine repetition, memorability and a little unexpectedness with research-grounded claims about milk to drill the factual yet unexpected benefits of milk for youth, fitting seamlessly with the content and platforms they love. These engaging and fun earworm videos are now available for download in the members-only Resource Hub. 🎶 https://lnkd.in/edTgaSja #gonnaneedmilk #dairy #milk #characters #music
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MilkPEP reposted this
Help me at MilkPEP and GALE get to share our amazing efforts in driving female equity in esports at SXSW 2025 by voting for our panel! Excited to share the stage with Max Bass and @ThePeachCobbler. Our women only Fortnite tournament The Milk Cup is having its finals at LA ComicCon this October - our three qualifying events this summer totaled over 2.5M views, the most in the history of women's Fortnite esports. Please vote for our panel - links below and in the comments. Voting period closes this Sunday August 18th! Appreciate it!
Voting for #SXSW2025 closes this weekend – help us bring our panel on women in gaming and esports to the stage. Featuring Twitch streamer ThePeachCobbler, MilkPEP CEO Yin Woon Rani, and moderated by Max Bass, our panel will address the challenges women still face in this space and the critical role brands can play in driving change. Vote here: https://lnkd.in/g_4FTVxW #SXSW
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New research in the Journal of the Academy of Nutrition and Dietetics revealed that plant-based milks fall short compared to dairy milk in terms of nutritional completeness with lower levels of protein and saturated fatty acids than dairy milk, and significantly higher sugar levels. Current dietary guidelines recommend dairy milk for its essential nutrients, including calcium and vitamin D. On AGDAILY: https://lnkd.in/gmr4jRiA #gonnaneedmilk #milk #dairy #beverage #nutrition
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From milk recipes to milk memes – there’s plenty of milk content to go around! 🥛 Spark inspiration and milk usage with MilkPEP's new “grab and go” social media content from the You're Gonna Need Milk for That campaign. Now available in the members-only Resource Hub. https://lnkd.in/etiz85kj #gonnaneedmilk #dairy #milk #socialmedia #dairymilk
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“Dairy milk can’t help with regulating your hormones.” SURPRISE! This is a milk myth… Roxana Ehsani MS, RD, CSSD, LDN shared insights in Shape on the role protein plays in hormone regulation and highlighted dairy milk as a good protein source that helps achieve hormone balance. She emphasized how dairy milk’s 13 essential nutrients positively impact hormone regulation and offered easy ways to incorporate it throughout the day. 🥛 https://lnkd.in/euj-AQ8s #gonnaneedmilk #milk #milkmythmonday #dairy #dairymilk
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We are milk people so we love that "Dairy is Picking Up Speed"! 📈⬆️☝️ Both dollar and volume sales for dairy milk are experiencing growth, despite a decrease in prices. Dollar sales are flat year-over-year while volume sales are up +0.6% and both are trending upward. Check it out on Supermarket News: https://lnkd.in/eyGavRft #gonnaneedmilk #dairy #milk #dairymilk #growth
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Tastes like VICTORY! 🥛🎮🏆 MilkPEP is on track to spotlighting milk to youth audiences through gaming with the incredible women-take-all Tournament Series, The Milk Cup. Following the 3 record-breaking live broadcasts, the Milk Cup Qualifiers achieved a total of 2.6 million broadcast views, 7.41 million total paid media impressions, and surpassed our tournament sign up goal with 823 gamers! “CEO of Milk” Yin Woon Rani even made a special debut during the final Qualifier to provide a message to viewers… Next stop? The Milk Cup Finals! https://lnkd.in/eihgK_fW #gonnaneedmilk #milk #fortnite #gaming #esports