Morning Light Strategy

🚀 𝐈𝐧𝐧𝐨𝐯𝐚𝐭𝐞 𝐟𝐨𝐫 𝐭𝐡𝐞 𝟓𝟎+ 𝐌𝐚𝐫𝐤𝐞𝐭: 𝐂𝐫𝐞𝐚𝐭𝐞 𝐒𝐨𝐥𝐮𝐭𝐢𝐨𝐧𝐬 𝐓𝐡𝐚𝐭 𝐓𝐫𝐮𝐥𝐲 𝐑𝐞𝐬𝐨𝐧𝐚𝐭𝐞 At 𝑀𝑜𝑟𝑛𝑖𝑛𝑔 𝐿𝑖𝑔ℎ𝑡 𝑆𝑡𝑟𝑎𝑡𝑒𝑔𝑦, innovation isn’t just about creating something new—it’s about designing solutions that truly meet the needs of older adults and their caregivers. The 50+ market is diverse, with evolving needs, preferences, and behaviors. Our research services within the 𝐈𝐧𝐧𝐨𝐯𝐚𝐭𝐞 pillar help brands uncover insights that drive meaningful product development and service design. From 𝐜𝐨𝐧𝐬𝐮𝐦𝐞𝐫 𝐢𝐝𝐞𝐚𝐭𝐢𝐨𝐧 & 𝐜𝐨-𝐜𝐫𝐞𝐚𝐭𝐢𝐨𝐧 to 𝐜𝐨𝐧𝐜𝐞𝐩𝐭 𝐬𝐜𝐫𝐞𝐞𝐧𝐢𝐧𝐠 to 𝐩𝐫𝐨𝐝𝐮𝐜𝐭 𝐭𝐞𝐬𝐭𝐢𝐧𝐠, our consumer insights will ensure that your innovation efforts are aligned with the expectations of this powerful demographic. One example: In a recent project within the senior living sector, we 𝐝𝐞𝐯𝐞𝐥𝐨𝐩𝐞𝐝 𝟗 𝐧𝐞𝐰 𝐈𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐨𝐧 𝐏𝐥𝐚𝐭𝐟𝐨𝐫𝐦𝐬 based on the insights and ideas generated via our consumer ideation research. The future is old. Are you ready? 🔍 Discover how our research solutions can guide your product innovation strategy and help you create impactful products ad services for the 50+ populations. #thefutureisold #50plus #seniorliving #olderadults #agingpopulation #agetech #seniormarketing #innovation #consumerinsights #innovationresearch #marketingresearch #cpg #tech #retail #beauty #travel

We had an incredible time presenting at SMASH this week! One key takeaway: when it comes to messaging to prospective #seniorliving residents, you can create a stronger connection by making sure your communications reflect the way your audience thinks and talks about themselves - in their own words. Here's a quick glimpse into Dana Keilman and Nicole Munsey's session on creating unique and memorable messaging in senior living. Missed it? Want to know more? We'd love to connect and share more insights. #olderadults #activeaging #ccrc #retirement #seniormarketing #senioreconomy #senioradvertising #agingpopulation #thefutureisold #seniorhousing #retirement #seniorlivingcommunity #SMASH2024

What makes a message "stick" in senior living marketing? What makes a message "stick out" to prospective residents? Join Dana Keilman and Nicole Munsey in their session this morning at SMASH where they'll be sharing fresh insights and learnings from the exclusive-to-SMASH consumer research we conducted from a nationally representative sample of over 450 Older Adults. #seniorliving #SMASH2024 #ccrc #seniormarketing #agingpopulation #olderadults #consumerresearch #marketingresearch #advertising #communications #thefutureisold

What makes a message "stick" in senior living marketing? What makes a message "stick out" to prospective residents? Join Dana Keilman and Nicole Munsey in their session tomorrow morning at SMASH where they'll be sharing fresh insights and learnings from the exclusive-to-SMASH consumer research we conducted from a nationally representative sample of over 450 Older Adults. #seniorliving #ccrc #seniormarketing #agingpopulation #olderadults #consumerreearch #marketingresearch #SMASH2024

💡 𝐅𝐮𝐧 𝐅𝐚𝐜𝐭: 𝐃𝐢𝐝 𝐲𝐨𝐮 𝐤𝐧𝐨𝐰 𝐭𝐡𝐚𝐭 𝟓𝟎+ 𝐜𝐨𝐧𝐬𝐮𝐦𝐞𝐫𝐬 𝐡𝐚𝐯𝐞 𝟐𝐱 𝐭𝐡𝐞 𝐬𝐩𝐞𝐧𝐝𝐢𝐧𝐠 𝐩𝐨𝐰𝐞𝐫 𝐨𝐟 𝐭𝐡𝐨𝐬𝐞 𝐮𝐧𝐝𝐞𝐫 𝟑𝟓? The 50+ market is often overlooked, but they are leading the way in consumer spending, from healthcare and tech to everyday essentials. Brands that tap into this demographic are unlocking 𝐬𝐞𝐫𝐢𝐨𝐮𝐬 𝐠𝐫𝐨𝐰𝐭𝐡 𝐩𝐨𝐭𝐞𝐧𝐭𝐢𝐚𝐥. Curious about how the 50+ consumer is becoming the 𝐬𝐡𝐢𝐧𝐲 𝐧𝐞𝐰 𝐭𝐡𝐢𝐧𝐠 in today’s market? 📈 🌐 𝐋𝐞𝐚𝐫𝐧 𝐦𝐨𝐫𝐞 𝐚𝐛𝐨𝐮𝐭 𝐭𝐡𝐞 𝐦𝐚𝐫𝐤𝐞𝐭 𝐨𝐩𝐩𝐨𝐫𝐭𝐮𝐧𝐢𝐭𝐲 - visit our website to download our free report and discover why older adults are the shiny new thing. (link in comments) #thefutureisold #consumerinsights #mrx #mrxpros #consumerresearch #marketingresearch #marketingstrategy #spendingpower #boomers #50plus #agingpopulation #silvermarketing #advertising #marketing #cpg #tech #health #retail #fashion #travel #beauty

🛑 𝐀𝐠𝐞𝐢𝐬𝐦 𝐀𝐰𝐚𝐫𝐞𝐧𝐞𝐬𝐬 𝐃𝐚𝐲: 𝐁𝐫𝐞𝐚𝐤𝐢𝐧𝐠 𝐒𝐭𝐞𝐫𝐞𝐨𝐭𝐲𝐩𝐞𝐬 𝐀𝐜𝐫𝐨𝐬𝐬 𝐀𝐥𝐥 𝐀𝐠𝐞𝐬 On this 𝐴𝑔𝑒𝑖𝑠𝑚 𝐴𝑤𝑎𝑟𝑒𝑛𝑒𝑠𝑠 𝐷𝑎𝑦, we’re shining a light on the under-representation and #misrepresentation of older adults in #advertising and #media. Ageism often comes in the form of stereotypes that limit how older adults are portrayed—dependent, technologically-challenged, out of touch, lonely, etc. But ageism can impact younger people too, with Gen Z facing misconceptions about their values and behaviors. At 𝑀𝑜𝑟𝑛𝑖𝑛𝑔 𝐿𝑖𝑔ℎ𝑡 𝑆𝑡𝑟𝑎𝑡𝑒𝑔𝑦, we’re committed to helping brands break these harmful stereotypes and 𝐫𝐞-𝐟𝐫𝐚𝐦𝐞 𝐩𝐞𝐫𝐜𝐞𝐩𝐭𝐢𝐨𝐧𝐬. Our recent report highlights strategies to avoid ageism when portraying both #𝐁𝐨𝐨𝐦𝐞𝐫𝐬 𝐚𝐧𝐝 #𝐆𝐞𝐧 𝐙 in your campaigns. Let's work toward eliminating #ageisminadvertising and representing people of all ages authentically and respectfully. 💡 𝐃𝐨𝐰𝐧𝐥𝐨𝐚𝐝 𝐭𝐡𝐞 𝐫𝐞𝐩𝐨𝐫𝐭 from our website to learn how your brand can portray people of all ages with nuance and authenticity. @asaging #ageismawarenessday #talkaboutageism #ageismawareness #inclusivemarketing #consumerinsights #50plus #OlderAdults #mrx

🧠 𝐃𝐨 𝐘𝐨𝐮 𝐑𝐞𝐚𝐥𝐥𝐲 𝐔𝐧𝐝𝐞𝐫𝐬𝐭𝐚𝐧𝐝 𝐭𝐡𝐞 𝟓𝟎+ 𝐂𝐨𝐧𝐬𝐮𝐦𝐞𝐫? Many brands think they do—but common misconceptions often get in the way. Older adults aren’t just a single homogenous group—they’re diverse, tech-savvy, and responsible for more than 𝟓𝟎% 𝐨𝐟 𝐔.𝐒. 𝐜𝐨𝐧𝐬𝐮𝐦𝐞𝐫 𝐬𝐩𝐞𝐧𝐝𝐢𝐧𝐠. Yet, they remain underrepresented and misunderstood. At 𝑀𝑜𝑟𝑛𝑖𝑛𝑔 𝐿𝑖𝑔ℎ𝑡 𝑆𝑡𝑟𝑎𝑡𝑒𝑔𝑦, we dive deep into the behaviors, motivations, and needs of the 50+ market to help our clients 𝐝𝐫𝐢𝐯𝐞 𝐢𝐧𝐜𝐫𝐞𝐦𝐞𝐧𝐭𝐚𝐥 𝐠𝐫𝐨𝐰𝐭𝐡. Through a combination of 𝐪𝐮𝐚𝐥𝐢𝐭𝐚𝐭𝐢𝐯𝐞 𝐚𝐧𝐝 𝐪𝐮𝐚𝐧𝐭𝐢𝐭𝐚𝐭𝐢𝐯𝐞 𝐫𝐞𝐬𝐞𝐚𝐫𝐜𝐡, we generate insights that help brands build empathy and align their strategies with this powerful demographic. The future is old. Are you ready? 💡 Discover how to 𝐬𝐭𝐚𝐫𝐭 𝐛𝐮𝐢𝐥𝐝𝐢𝐧𝐠 𝐲𝐨𝐮𝐫 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐟𝐨𝐮𝐧𝐝𝐚𝐭𝐢𝐨𝐧 𝐟𝐨𝐫 𝐭𝐡𝐞 𝐟𝐮𝐭𝐮𝐫𝐞. Contact us today to learn how our 𝐅𝐮𝐭𝐮𝐫𝐞𝟓𝟎 𝐆𝐫𝐨𝐰𝐭𝐡 𝐅𝐫𝐚𝐦𝐞𝐰𝐨𝐫𝐤 can help your brand better understand and engage with older adults. #thefutureisold #consumerinsights #mrx #consumerresearch #marketingresearch #marketingstrategy #50plus #olderadults #agingpopulation #cpg #tech #retail #beauty #travel

🌍 𝐂𝐞𝐥𝐞𝐛𝐫𝐚𝐭𝐢𝐧𝐠 𝐈𝐧𝐭𝐞𝐫𝐧𝐚𝐭𝐢𝐨𝐧𝐚𝐥 𝐃𝐚𝐲 𝐨𝐟 𝐎𝐥𝐝𝐞𝐫 𝐏𝐞𝐨𝐩𝐥𝐞: 𝐓𝐡𝐞 𝐅𝐮𝐭𝐮𝐫𝐞 𝐢𝐬 𝐎𝐥𝐝 On this 𝐼𝑛𝑡𝑒𝑟𝑛𝑎𝑡𝑖𝑜𝑛𝑎𝑙 𝐷𝑎𝑦 𝑜𝑓 𝑂𝑙𝑑𝑒𝑟 𝑃𝑒𝑜𝑝𝑙𝑒, a reminder of the size and value (human and economic) of the Older Adult population. ⁉️Did you know there are over 𝐨𝐯𝐞𝐫 𝟐.𝟒 𝐛𝐢𝐥𝐥𝐢𝐨𝐧 𝐩𝐞𝐨𝐩𝐥𝐞 𝐚𝐠𝐞𝐝 𝟓𝟎+ globally? ⁉️Did you know that if the 𝐔𝐒 𝐩𝐨𝐩𝐮𝐥𝐚𝐭𝐢𝐨𝐧 𝐨𝐟 𝐩𝐞𝐨𝐩𝐥𝐞 𝐚𝐠𝐞𝐝 𝟓𝟎+ was a country, it would be the 1𝟏𝟑𝐭𝐡 𝐥𝐚𝐫𝐠𝐞𝐬𝐭 𝐜𝐨𝐮𝐧𝐭𝐫𝐲 in the world? At 𝑀𝑜𝑟𝑛𝑖𝑛𝑔 𝐿𝑖𝑔ℎ𝑡 𝑆𝑡𝑟𝑎𝑡𝑒𝑔𝑦, we believe that the future belongs to those who understand and engage with this powerful market. The future is old. Are you ready to connect with this audience? #internationaldayofolderpeople #IDOP24 #IDOP #thefutureisold #50plus #OlderAdults #OlderPeople #consumerinsights #mrx #marketingstrategy #agingpopulation #longevityeconomy

📈 𝐀𝐜𝐜𝐞𝐥𝐞𝐫𝐚𝐭𝐞 𝐘𝐨𝐮𝐫 𝐆𝐫𝐨𝐰𝐭𝐡 𝐢𝐧 𝐭𝐡𝐞 𝟓𝟎+ 𝐌𝐚𝐫𝐤𝐞𝐭! At 𝑀𝑜𝑟𝑛𝑖𝑛𝑔 𝐿𝑖𝑔ℎ𝑡 𝑆𝑡𝑟𝑎𝑡𝑒𝑔𝑦, we’ve designed the 𝐅𝐮𝐭𝐮𝐫𝐞𝟓𝟎 𝐆𝐫𝐨𝐰𝐭𝐡 𝐅𝐫𝐚𝐦𝐞𝐰𝐨𝐫𝐤 to help brands successfully engage with the growing 50+ consumer market and their caregivers. Our approach is built on three key pillars: 1️⃣  𝐔𝐧𝐝𝐞𝐫𝐬𝐭𝐚𝐧𝐝: Build a strategic foundation with deep consumer insights into the needs and behaviors of older adults and their caregivers. 2️⃣ 𝐈𝐧𝐧𝐨𝐯𝐚𝐭𝐞: Develop and launch products, services, and business models specifically designed to meet the unique needs of people aged 50+. 3️⃣ 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐞 Optimize advertising, marketing, and retail strategies to ensure your message resonates and connects with older adults in impactful ways. Ready to position your brand for growth in the 50+ market? #50plus #agingpopulation #thefutureisold #mrx #marketingresearch #consumerinsights #innovation #advertising #pr #cpg #tech #retail #health #seniormarketing #silvereconomy #longevity

One week from today! #NOLA Women In Research (WIRe) community - register now if you haven't already for this upcoming discussion and networking event! #mrx #neworleans #womeninresearch #ai #consumerinsights #marketingresearch #mrxpros