Modus Planning

🚀 Looking to elevate your brand’s growth and make a lasting impact on both retailers and consumers? Dive into our latest blog post: The 5 Key Pillars of Customer Profitability in CPG, by Tim Pantzlaff, where we break down how CPG brands can maximize profitability through strategic insights, waste reduction, product visibility, and more. In today’s competitive landscape, building sustainable growth means focusing on each pillar to ensure a balanced, impactful approach. Over the coming weeks, we’ll explore each pillar in-depth, sharing actionable strategies to help you make each step count. ▶ Read the full article here: https://lnkd.in/gdyRWQ-v Please join any discussions in the comments below! 👇 #customerprofitability #cpg #cpgindustry #sustainablegrowth #retailstrategy #consumergoods #brandgrowth #pricingstrategy #supplychainoptimization

Tom Foster’s latest article in Inc. Magazine (link in the comments below) is a must-read on how the CPG landscape is evolving away from rapid, top-line growth to prioritize sustainable growth and healthy unit economics. In today’s competitive world, getting a product on the shelf is just the start—staying there sustainably is the challenge. The days of hoping for year-end profitability without solid planning are long gone; now, brands need precise visibility into every corner of their operations. The takeaway is clear: the brands that will thrive are those focused on resilient foundations, real product differentiation, strategic partnerships, and strong unit economics over the “growth at all costs” mentality. This shift is driving more brands to strengthen their core operations and adopt data-driven, best-in-class planning practices. At Modus Planning, we understand that future-proofing brands and building a foundation for success starts with a precise, strategic planning process. Our bottom-up, granular planning capabilities integrate sales, operations, and finance- delivering a "single source of truth"- providing the visibility and insights that empower brands to make every inch of shelf space work to its fullest potential. 🌟 In today's tough market, the brands that build strong foundations are the ones that not only survive, but thrive. At Modus, we’re here to help make that happen—together, we want to be your partner to help your brand build lasting success! 💪 💫 #cpg #tpm #deductionsmanagement #foodandbeverage #incmagazine #salesforecasting #demandplanning #ops #retail

THE MODUS WEEKLY TALENT CONNECT 👩💼 👨💼 : CPG's new, completely free, go-to resource for connecting top talent and great brands across the industry. 🚀 🌟 We help make connections on a weekly basis 🤝 ✨ Professionals : ✅ Submit your resume to our talent portal, and we’ll help you connect with great opportunities. Brands: ✅ Post your job listings on the talent portal, and we’ll help match you with some of the best talent in the industry. SUBMIT RESUMES & OPPORTUNITIES ON TALENT PORTAL HERE : https://lnkd.in/g8TGW4CA Here are some great opportunities to check out this week: ✴ Laoban Dumplings Director of Sales ✴️ Icelandic Provisions regional sales manager ✴️ Táche Head of Marketing ✴ Kiss My Face VP Sales ✴ Harmless Harvest Director of Business Development ✴ Church Brothers Farms Demand Planner ✴ Siete Family Foods Demand Planner ✴ Gotham Greens Demand Planner ✴ Bolthouse Farms Brand Manager- Disruptive Innov. and M&A ✴ Pete & Gerry's Organics, LLC Director of Insights & Sales Execution ✴ OLIPOP PBC SVP National Sales ✴ OLIPOP PBC VP, Innovation ✴ Daily Harvest Senior Brand Marketing Manager ✴ SIMPLi Director of Sustainability & Innovation ✴ Nixie Beverage Company Field Sales Manager ✴ The Clorox Company Director of Sales, Foodservice & Partnerships ✴ Sun Bum Manager Shopper/Omnichannel Marketing ✴ Stila Cosmetics Chief Operating Officer ✴ E.L.F. BEAUTY VP, E.L.F Made ✴ Suja Life VP Supply Chain #cpg #cpgcommunity #salesjobs #opsjobs #financejobs #jobs #modustalentconnect

✨ Happy Diwali to Our CPG Community! ✨ 🇮🇳 💛 🕯 Diwali, also known as the Festival of Lights, is celebrated by millions of Hindus, Sikhs, and Jains worldwide, marking the triumph of light over darkness and good over evil. Central to the festivities is food, particularly sweet treats and snacks, which hold a special place in every Diwali gathering. For many Indian CPG brands, Diwali is a time to shine as they offer an array of traditional and innovative products to help people celebrate. Whether it’s rich sweets, savory snacks, or specialty ingredients for home-cooked feasts, Diwali brings a focus on the flavors and traditions that unite communities. While the origination story varies in different cultures, the theme is universal: Diwali represents a new start (especially for business), prosperity, and blessings. Families often pray to Lakshmi, the goddess of wealth, lighting clay lamps (diyas) to invite prosperity into their homes. Everyone is invited to celebrate Diwali, and here are some of our favorite Indian foods & brands for you to stock up on at home! 🔸 Ready to Eat Meals, Sauces, & Snacks: Deep Indian Kitchen, Maya Kaimal Foods, LLC, Masala Mama, Tasty Bite Eatables Ltd, MTR Foods Private Limited, Patak's Foods Ltd, Ancient Roots, Biena Snacks, ALFEZ LTD, Saffron Road Foods, Amy's Kitchen, Waah Organic, Sukhi's Gourmet Indian Foods, Aliya's Foods Limited (Chef Bombay), Passage Foods, The Plant-It Food Co. 🔸 Grains, Pulses & Pre-cooked Rices: Khazana, Tasty Bite Eatables Ltd, Mars Seeds of change , Simply So Foods, Lundberg Family Farms, A Dozen Cousins, One Degree Organic Foods, Melissa's Produce Steamed Lentils 🔸 Ghee: Ancient Organics, 4th & Heart, Kevala 🔸 Coconut Milks & Creams: LA International | Home of Earth’s Finest 🔸 Paneer: Sach Foods, Karoun Dairies Gopi paneer 🔸 Spices & Chutneys: CHUTNI PUNCH, Shan Foods Private Limited, GloryBee tamarind paste, Brooklyn Delhi, Geeta's Foods Ltd 🔸 Chai Teas: Ka'Chava, Tazo, yogi stress relief tea 🔸 Lassis: DAHlicious, Dosa Most importantly - No one wants their guests to go hungry, so having some savory snacks and pre-made meal options on hand are a practical way to keep everyone happy and well fed!! As we celebrate Diwali, let’s honor the spirit of unity, prosperity, and joy that the holiday represents. Happy Diwali to all those celebrating—may this festival bring light, warmth, and new opportunities to you and your loved ones! 🪔💛 🇮🇳 #Diwali2024 #FestivalOfLights #CPGCommunity #ModusPlanning

💡 Best Practices for Maximizing Your CPG Brand’s Data Potential 💡 In the fast-paced CPG world, data isn’t just an asset—it’s a strategic advantage that can unlock growth and streamline operations. But without the right approach, the vast amounts of data available can feel more like a challenge than an opportunity. To truly harness data’s power, here are essential best practices (swipe on the image below) that can help you transform raw information into actionable insights: 1️⃣ Build a Data-Driven Culture 2️⃣ Invest in the Right Technology 3️⃣ Tap into Consumer Insights 4️⃣ Optimize Supply Chain & Operations 5️⃣ Measure and Monitor Performance 6️⃣ Encourage Cross-Functional Collaboration With a focused strategy that brings together technology, processes, and people, data can become a powerful driver of growth and efficiency for your brand. 🏆 Which of these best practices has had the biggest impact on your team? We'd love to discuss how brands are using data to push the industry forward! #CPG #DataDriven #BrandGrowth #ModusPlanning #cpgfounders #foodandbeverage #retail

🔍 Last week, we asked professionals in our community to weigh in on priorities: Nailing an accurate sales forecast or mastering trade spend management? The response was loud and clear—68% of you emphasized the critical importance of accurate forecasting. And it's no surprise why! 📈 Without a precise forecast, brands face real challenges, from missed opportunities to costly issues like excess inventory and shrink. Our latest article dives into shrink’s hidden impact on profitability, especially when distributors and retailers overstock due to inaccurate demand predictions. Shrink isn’t just spoilage and damage; it’s a domino effect, starting at the warehouse and trickling down to retailers. As we explore in the article, aligning production and shipping with demand can dramatically reduce shrink and keep brands on track. We’re here to help you make these connections. A solid, data-backed forecast is at the heart of reducing shrink—and building a more resilient, efficient, and profitable brand. Tap into our insights to create a plan that drives your go-to-market strategy and keeps products moving, not sitting. 👉 Read the full article on shrink and forecasting accuracy below and join us in the comments to discuss how your brand is tackling shrink challenges! #ModusPlanning #Shrink #Forecasting #CPG #TradeSpend #SupplyChain #DataDriven

THE MODUS WEEKLY TALENT CONNECT 👩💼 👨💼 : CPG's new, completely free, go-to resource for connecting top talent and brands across the industry. 🚀 🌟 Are you a professional considering a move? ✅ Submit your resume to our talent portal, and we’ll help you connect with great opportunities. Are you a brand hiring for an open role? ✅ Post your job listings on the talent portal, and we’ll help match you with some of the best talent in the industry. SUBMIT ON TALENT PORTAL HERE : https://lnkd.in/g8TGW4CA Here are some amazing opportunities to check out this week! Magic Spoon - People Operations Associate Feastables - Commercial Strategy Manager GoodPop - Director of Quality Lundberg Family Farms - VP Sales MALK Organics - Senior Dir Regional Sales Bobbie - VP, Growth Gotham Greens - Demand Planner OLLY PBC - Director of Sales - Walmart Liquid Death - VP, National Accounts - Small Format Chobani - Director of Retail Sales & Execution- West Momofuku - Brand Manager Harmless Harvest - Director of Business Development OLIPOP PBC - SVP National Sales Conagra Brands - Demand Planner OLIPOP PBC - Senior Director of Operations OSEA Malibu - Trade Marketing, Senior Manager Evolution Fresh - Associate Brand Manager CALIWATER - Trade Marketing Manager #cpg #community #cpgcommunity #foodandbeverage #finance #sales #operations #hiring #growth #modustalentconnect

📊 Results Are In! Last week, we asked the CPG community to weigh in on which area they would prioritize if they HAD to choose just one: 1️⃣ Nailing an accurate sales forecast (and everything that comes with it) 2️⃣ Mastering trade spend and deductions management (to optimize profitability) Now, it may be a slight trick question, because we believe BOTH are paramount to building a successful brand with sustainable growth. But let's take a look at the response. 👇👇 An overwhelming 68% of respondents selected an accurate sales forecast, making it clear that reliable demand planning holds a pivotal role for brands. While trade spend management is absolutely essential for profitability, an accurate forecast lays the foundation for the entire trade system. After all, when forecasting for both promoted and non-promoted volumes is off, even the best trade strategy loses its grounding. Here’s why a strong forecast matters: 🚀 Long-Term Success: Knowing precisely what you need and when helps build internally and externally in a way that supports scaling. 💰 Cost Efficiency: Inaccurate forecasts often lead to costly overproduction or stockouts. The result? A direct impact on profitability. 📈 Data-Driven Growth: With bottom-up planning, brands can forecast with greater precision by integrating data from every level of the business, planning down to the SKU and DC level. This "single source of truth" is critical for maintaining alignment across sales, operations, and finance and making data-backed decisions that drive impact. At Modus Planning, we bring it all together by delivering the backbone for a seamless S&OP process that drives alignment across sales, operations, and finance. Built with the scalability that growing brands need, Modus was created to provide a "single source of truth", establishing a strong planning foundation that enhances operational efficiency, boosts promotion effectiveness, and drives profitability. Because with a solid plan, CPG companies not only optimize their resources and increase productivity but also create better outcomes for their business and customers alike. A solid plan builds solid growth – for a healthier business and a happier, more loyal customer base. 💪 Want to elevate your trade promotion strategy? Check out our TPM Hierarchy of Needs : https://lnkd.in/gRRX99jg ➡️ What are your thoughts? If you've prioritized forecasting in your growth strategy, how has it impacted your business? #CPG #SalesForecasting #TradeSpend #Growth #ModusPlanning #SingleSourceofTruth #tradepromotionmanagement

🚨 Breaking beverage M&A news: Keurig Dr Pepper Inc. is acquiring GHOST. In the first stage of the transaction, KDP will pay $990 million for approximately a 60% ownership in GHOST. Congrats Dan Lourenço, Ryan Hughes & team 👏 #cpg #beverageindustry #kdp

🎃 With Halloween just around the corner, and if you are a growing confectionery or snack brand, it’s the perfect time to ask: "Is our promotional activity truly optimized and capturing this period of peak demand?" 🤔 🍬 At Modus— we understand how much effort (and trade spend!) goes into getting your treats onto shelves and into trick-or-treaters’ baskets. Trade spend plays a critical role in driving growth— and making sure you are constantly tracking and analyzing that spend is incredibly important to ensure you're hitting your sales targets without compromising profitability. That’s why tracking and analyzing promotional performance isn’t just a task; it’s ESSENTIAL for maximizing ROI and making informed, data-driven decisions that sales, operations, and finance leaders can rely on. 🎯 And when it comes to Halloween treats, it's about more than just sales—it's about giving consumers products they can feel good about. We all want to feel good about what we're handing out - whether it's organic, low sugar, plant-based, food-dye-free, allergen-friendly, or just a healthier option. We've rounded up a few better-for-you, candy and non-candy alternatives, so you can hand out more treats and fewer tricks to your little goblins this Halloween!! 🎃👻 🍫 Chocolove Premium Chocolate - Mini Almond & Sea Salt Bars 🍓 Solely Inc. - Fruit leathers/jerky 🍪 Partake Foods - Mini cookies 🥥 Unreal Snacks - Dark Chocolate Coconut Bars 🍭 SmartSweets - Gummy worms 🥨 Snyder's-Lance, Inc. - Halloween Mini Pretzels 🍍 That's it. - Fruit bites 🍫 Free2b Foods - Bag o Treats 🍿 LesserEvil Brand Snack Co. - Mini popcorn bags 🍓 YumEarth - gummy fruits & lollipops 🍏 Annie's Inc. - Bunnies & Bats 🍫 Made Good - Granola Mini Bars Got a favorite better-for-you Halloween treat? We'd love to know in the comments!! #Halloween #CPG #Promotions #BetterForYou #HealthierTreats #ModusPlanning #TradeSpend #DataDriven