MomentIQ

MomentIQ

Advertising Services

Los Angeles, California 3,650 followers

As TikTok's #1-ranked TikTok Shop Partner, MomentIQ drives $70M+/year to brands & incubates the stars of US live selling

About us

From a founding team that has built 2 of the top 3 US TikTok influencer marketing companies, MomentIQ harnesses the power of TikTok Shop to build the powerhouse D2C brands of tomorrow and to create the western world's first generation of live selling stars. •Ranked by TikTok as the #1 TikTok Shop Partner (Q2, 2024), MomentIQ onboards brands to TikTok Shop and drives $70M+/year in TTS revenue to their brands •MomentIQ drives the highest ROAS to its portfolio of brands + deploys more TikTok Shop ad spend than any other agency in the US shop ecosystem (TikTok-released TSP data, Q2, 2024) •On the creator side of the TTS ecosystem, MomentIQ Productions is incubating the western world's first generation of LIVE selling stars as they build out the first major US social e-commerce LIVE production company. •In Q3, 2024, MomentIQ Productions broke TikTok Shop's record for most LIVE revenue ever driven to an affiliate product with MIQP creator Michelle Phan, and has since continued to raise this bar (Beat record by 2.5X, $200K+ single-product / single live event revenue) Originally recruited to run the first-time purchaser campaigns that helped scale TikTok Shop itself in 2023, MomentIQ used the learnings from these early Shop campaigns to build out divisions of the company hyper-focused on leading each side of the TTS platform. Named the #1 influencer marketing agency in 2024 by Influencer Marketing Hub. IMH wrote: "MomentIQ onboards major brands to TikTok Shop and runs their Shop marketing end-to-end - building and executing their Shop Creator Campaigns, their Shop Ad Campaigns, and managing their TikTok Shop. MomentIQ's dominance in the social e-commerce space can be summed up by the fact that they led the customer acquisition creator campaigns for Bytedance and for TikTok Shop itself - running the campaigns that drove first-time purchases on the TikTok Shop platform at a scale designed to move the needle for the platform as a whole."

Website
Bemomentiq.com
Industry
Advertising Services
Company size
11-50 employees
Headquarters
Los Angeles, California
Type
Privately Held
Founded
2023
Specialties
influencer marketing

Locations

Employees at MomentIQ

Updates

  • View organization page for MomentIQ, graphic

    3,650 followers

    MomentIQ is the first and only US based agency to be hosted at ByteDance (TikTok) HQ in Beijing, China. We’re proud to have been on the cutting edge of this project since last year, tasked with the initiative to bring #TikTokShop & Live Shopping on the platform in the US. The ByteDance team never ceases to amaze us with their wealth of knowledge on the groundbreaking success that their platform has had in APAC territories, which has us honored to be partnered with them as a TSP, and furthermore asked us in Q1 to launch our subsidiary (MomentIQ Production’s) as an MCN. S/O to the whole team! Forrest Russell | Alex Elsea | Madison Makely | Dillon Smith | Kyle Kaplanis #TikTokShop #TikTokMarketing #SocialECommerce #LiveShopping

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  • View organization page for MomentIQ, graphic

    3,650 followers

    Anything for the seeds!! We have a sneaky feeling that this Nick // SMACKIN story is just getting started.. 😏

    View profile for Maxvill DeWolf, graphic

    Director of E-commerce @ SMACKIN

    SMACKIN’ has made a splash with Nick Cannon!   Yesterday, Nick Cannon hosted his first-ever TikTok Shop LIVE, and it was a huge success!   Big shoutout to our incredible partners at MomentIQ for making it happen   Despite the short notice, they went above and beyond, driving all over Los Angeles to track down SMACKIN' products in stores when there wasn’t time to ship samples!   We’re proud to have been part of such an exciting event and grateful for the hustle and dedication from MomentIQ   And if anyone was wondering, Nick's favorite flavor was Cinnamon Churro!

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  • MomentIQ reposted this

    View profile for Alex Elsea, graphic

    Founder of MomentIQ | Driving $90M+/year in GMV for Brands & Incubating the Stars of US Live Selling

    Shoutout to Stormi Steele and Canvas Beauty for breaking the US record for largest LIVE selling event ever!! $1.5 Million + 52 Million US Impressions. Wild. The couple months since MomentIQ took on running Canvas Beauty's Shop marketing have been such a fun journey on the TSP side. The fun continued with our first Stormi showcase- After 5 months of optimizing LIVE ad strategies across tons of LIVE creators, we applied all the learnings at scale in this one and broke the record for highest LIVE ads ROAS ever delivered on a US LIVE showcase. (shoutout Thomas Carter!) This LIVE brought together the US Shop ecosystem's dream team and it was super special. I always joke that there’re “only 15 people” that drive the US Shop ecosystem, and having so many of them together doing their thing was wild. Congrats to the full team: Creator: Stormi Steele MCN: Focusee TSP: MomentIQ Collab Brand: BetterAlt And of course TikTok Next stop: $2 Mil ✌🏻

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  • MomentIQ reposted this

    View profile for Alex Elsea, graphic

    Founder of MomentIQ | Driving $90M+/year in GMV for Brands & Incubating the Stars of US Live Selling

    The Medicube story to me is a story of the first true product-market fit we've seen for a product on creator LIVEs in the US market. Very demonstrable, right in the niche of optimal merchandising strategy for the top LIVE creators on the platform today, etc.. A huge piece of Medicube's story of TTS virality was all the creators on the LIVE showcase path. Michelle Phan was the first major creator that promoted this product on LIVE, and she broke the record for most LIVE GMV ever driven to an affiliate product with it. The rest of the creators on the creator LIVE showcase path then followed suit. Our creators alone have driven ~70M impressions on LIVE showcases with this product as the hero product on those LIVEs, I'd bet that number is 150M+ in total for all LIVE showcase creators. That then ignited affiliate GMV through short video affiliate creators, which brings us to where we are today. The question now is now quickly becoming... what will be the next Medicube for these creators on the LIVE showcase path..? Answer coming soon.

    View profile for Ivan Bagaybagayan, graphic

    TikTok Shop Insiders Podcast and Agency | Helping Brands Launch on TikTok Shop

    𝐇𝐨𝐰 𝐭𝐡𝐢𝐬 𝐇𝐢𝐠𝐡 𝐓𝐢𝐜𝐤𝐞𝐭 𝐈𝐭𝐞𝐦 𝐌𝐚𝐝𝐞 $𝟏.𝟐𝟕 𝐌𝐢𝐥𝐥𝐢𝐨𝐧 𝐢𝐧 𝟑𝟎 𝐃𝐚𝐲𝐬 𝐨𝐧 𝐓𝐢𝐤𝐓𝐨𝐤 🤔 While the platform is known for its affordable products, it's also a thriving marketplace for high-ticket items. From luxury fashion and tech gadgets to premium home goods, TikTok Shop offers a diverse range of products to cater to different budgets and preferences. Like Medicube, a popular skincare brand known for its premium products, has successfully leveraged TikTok Shop to sell high-ticket items. Despite their products' relatively high price points (up to $263 each), Medicube has managed to attract a significant following and generate substantial sales. > In just 30 days, they made $1.27 million with a total of 4.24k units sold for $263 for each product! That’s a lot of money, right? 𝐁𝐮𝐭 𝐡𝐨𝐰 𝐭𝐡𝐞𝐲 𝐝𝐨 𝐢𝐭? ↓ ✓ 𝗛𝗶𝗴𝗵-𝗤𝘂𝗮𝗹𝗶𝘁𝘆 𝗣𝗿𝗼𝗱𝘂𝗰𝘁𝘀: People are willing to pay more for something that really works. Medicube’s products, like their anti-aging creams and devices, are known to help people’s skin look better. ↳ 𝙒𝙝𝙚𝙣 𝙖 𝙥𝙧𝙤𝙙𝙪𝙘𝙩 𝙞𝙨 𝙜𝙤𝙤𝙙, 𝙥𝙚𝙤𝙥𝙡𝙚 𝙙𝙤𝙣’𝙩 𝙢𝙞𝙣𝙙 𝙨𝙥𝙚𝙣𝙙𝙞𝙣𝙜 𝙖 𝙡𝙞𝙩𝙩𝙡𝙚 𝙚𝙭𝙩𝙧𝙖. ✓ 𝗜𝗻𝗳𝗹𝘂𝗲𝗻𝗰𝗲𝗿𝘀 𝗮𝗻𝗱 𝗖𝗲𝗹𝗲𝗯𝗿𝗶𝘁𝗶𝗲𝘀: Medicube got famous people and influencers to talk about how great their products are.   ↳ 𝙒𝙝𝙚𝙣 𝙥𝙚𝙤𝙥𝙡𝙚 𝙩𝙧𝙪𝙨𝙩 𝙨𝙤𝙢𝙚𝙤𝙣𝙚 𝙩𝙝𝙚𝙮 𝙖𝙙𝙢𝙞𝙧𝙚, 𝙩𝙝𝙚𝙮 𝙖𝙧𝙚 𝙢𝙤𝙧𝙚 𝙡𝙞𝙠𝙚𝙡𝙮 𝙩𝙤 𝙗𝙪𝙮 𝙬𝙝𝙖𝙩 𝙩𝙝𝙖𝙩 𝙥𝙚𝙧𝙨𝙤𝙣 𝙧𝙚𝙘𝙤𝙢𝙢𝙚𝙣𝙙𝙨, 𝙚𝙫𝙚𝙣 𝙞𝙛 𝙞𝙩 𝙘𝙤𝙨𝙩𝙨 𝙢𝙤𝙧𝙚. ✓ 𝗧𝗶𝗸𝗧𝗼𝗸 𝗣𝗼𝘄𝗲𝗿: They used TikTok videos to show how the products work. These videos made the products seem very cool and effective.   ↳ 𝙒𝙝𝙚𝙣 𝙥𝙚𝙤𝙥𝙡𝙚 𝙨𝙖𝙬 𝙩𝙝𝙚 𝙧𝙚𝙨𝙪𝙡𝙩𝙨, 𝙩𝙝𝙚𝙮 𝙬𝙖𝙣𝙩𝙚𝙙 𝙩𝙤 𝙩𝙧𝙮 𝙞𝙩 𝙛𝙤𝙧 𝙩𝙝𝙚𝙢𝙨𝙚𝙡𝙫𝙚𝙨, 𝙚𝙫𝙚𝙣 𝙖𝙩 𝙖 𝙝𝙞𝙜𝙝 𝙥𝙧𝙞𝙘𝙚. ✓ 𝗟𝗶𝘃𝗲 𝗦𝘁𝗿𝗲𝗮𝗺𝘀: Medicube also did live streams on TikTok, where they answered questions and showed the product’s benefits live.   ↳ 𝙏𝙝𝙞𝙨 𝙢𝙖𝙠𝙚𝙨 𝙥𝙚𝙤𝙥𝙡𝙚 𝙛𝙚𝙚𝙡 𝙢𝙤𝙧𝙚 𝙘𝙤𝙣𝙛𝙞𝙙𝙚𝙣𝙩 𝙞𝙣 𝙗𝙪𝙮𝙞𝙣𝙜 𝙨𝙤𝙢𝙚𝙩𝙝𝙞𝙣𝙜 𝙚𝙭𝙥𝙚𝙣𝙨𝙞𝙫𝙚 𝙗𝙚𝙘𝙖𝙪𝙨𝙚 𝙩𝙝𝙚𝙮 𝙨𝙚𝙚 𝙝𝙤𝙬 𝙞𝙩 𝙬𝙤𝙧𝙠𝙨 𝙞𝙣 𝙧𝙚𝙖𝙡 𝙩𝙞𝙢𝙚. ✓ 𝗘𝘅𝗰𝗹𝘂𝘀𝗶𝘃𝗲 𝗮𝗻𝗱 𝗟𝗶𝗺𝗶𝘁𝗲𝗱: Sometimes, companies like Medicube make people feel like the products are special or limited.   ↳ 𝙏𝙝𝙞𝙨 𝙢𝙖𝙠𝙚𝙨 𝙘𝙪𝙨𝙩𝙤𝙢𝙚𝙧𝙨 𝙬𝙖𝙣𝙩 𝙩𝙤 𝙗𝙪𝙮 𝙗𝙚𝙛𝙤𝙧𝙚 𝙩𝙝𝙚𝙮 𝙢𝙞𝙨𝙨 𝙤𝙪𝙩, 𝙚𝙫𝙚𝙣 𝙞𝙛 𝙩𝙝𝙚 𝙥𝙧𝙤𝙙𝙪𝙘𝙩 𝙞𝙨 𝙥𝙧𝙞𝙘𝙚𝙮. Even though $263 is a lot of money for one set item, Medicube’s strategy of using trusted influencers, live demonstrations, and high-quality products convinced enough people to buy. This is how they managed to sell over 4,200+ products in just one month! Be the first to know when new success stories drop — click follow! ↓ #AffiliateMarketing  #IncreaseSales #MarketingStrategy #GrowYourBusiness #tiktokshop #tiktokmarketing 

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  • MomentIQ reposted this

    View profile for Alex Elsea, graphic

    Founder of MomentIQ | Driving $90M+/year in GMV for Brands & Incubating the Stars of US Live Selling

    Very excited to see the first product line co-created by a leading TTS live seller (the #1!) + a leading TikTok Shop brand come to life so beautifully and sell out its first run in just 2 minutes! I see co-created product lines like this as a big piece of this next chapter of the platform. MomentIQ plays a unique role in the shop ecosystem, driving GMV for many of the top shops as the #1 ranked TikTok Shop Partner (in terms of portfolio ROAS), plus working closely with the top LIVE sellers + the TTS team as we build out the first major domestic MCN (creator live selling agency). This puts us in a unique position to bring leading players from both sides of the ecosystem together and structure partnerships that enable really special collaborations aimed at pushing the platform forward. In this scenario, we heard that Stormi wanted to create a product line in the hair, skin, and nails category, and we also had one of the largest + most recognizable brands on the platform actively developing a product line in that category. Never could’ve imagined the beautiful magic that these two creative powerhouses would make together. Proud of them both 🥲 As always, huge shoutout to Nnaemeka Alozie. He recognized the opportunity here and facilitated the internal conversations that enabled this to become a reality- wouldn’t have happened without him.

    View profile for Akash Dhoot, graphic

    Co-Founder at BetterAlt | CA (AIR 18) & CFA(US)

    When your synergies match with someone, it truly becomes a dream collaboration come true! When we saw Stormi Steele's passion for beauty, and her keen eye for quality of ingredients, we knew she’d be the perfect person to create a product line with. Today we are the first brand in the U.S. to create a custom co-branded kit with the top live seller, excellent entrepreneur, and all-in-all one of the most passionate women I ever had the pleasure of knowing. Thanks stormi steele, can’t wait to scale new heights with you! PS: don’t forget to tune into the TikTok Mega Live on 27th September on @iamstormisteele Special shoutout to Alex Elsea for this. Owen Liang Nnaemeka Alozie Giovanni Magliano Lei Lei Akash Shah Kanika Goenka Raniwala Aishwarya Barve Masooma Sakriwala Jenisha Shah Ashansh Shah Shrutika Kambli Susmit Kulkarni Huzefa Lohar Vanshika Yadav Deepak Rautela Ashansh Shah Mohnish T.

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