MomentIQ

MomentIQ is the first and only US based agency to be hosted at ByteDance (TikTok) HQ in Beijing, China. We’re proud to have been on the cutting edge of this project since last year, tasked with the initiative to bring #TikTokShop & Live Shopping on the platform in the US. The ByteDance team never ceases to amaze us with their wealth of knowledge on the groundbreaking success that their platform has had in APAC territories, which has us honored to be partnered with them as a TSP, and furthermore asked us in Q1 to launch our subsidiary (MomentIQ Production’s) as an MCN. S/O to the whole team! Forrest Russell | Alex Elsea | Madison Makely | Dillon Smith | Kyle Kaplanis #TikTokShop #TikTokMarketing #SocialECommerce #LiveShopping

Pumped that MomentIQ was able to support this record through advertising strategy. The biggest needle movers on the ad side are as follows: 1. Teaser videos - not only do these support your evergreen VSAs they also get the word out about your LIVE. These should be posted daily leading up to your LIVE and immediately sparked. 2. Live Shopping Ads - on the day of your LIVE, the teaser videos can drive traffic to your LIVE through Single Video ad type. You can also boost the LIVE itself with the Real-Time LIVE ad type. 3. Bidding Type - make sure you have lots of LSA options on day of LIVE, you may be surprised which bidding type works best for ROAS. We saw Purchase bidding outperform Gross Revenue during certain periods! Don’t sleep on TikTok Shop LIVE media buying! 📣

We're #hiring a new Marketing Analyst (TikTok Shop Campaigns) in United States. Apply today or share this post with your network.

Anything for the seeds!! We have a sneaky feeling that this Nick // SMACKIN story is just getting started.. 😏

Shoutout to Stormi Steele and Canvas Beauty for breaking the US record for largest LIVE selling event ever!! $1.5 Million + 52 Million US Impressions. Wild. The couple months since MomentIQ took on running Canvas Beauty's Shop marketing have been such a fun journey on the TSP side. The fun continued with our first Stormi showcase- After 5 months of optimizing LIVE ad strategies across tons of LIVE creators, we applied all the learnings at scale in this one and broke the record for highest LIVE ads ROAS ever delivered on a US LIVE showcase. (shoutout Thomas Carter!) This LIVE brought together the US Shop ecosystem's dream team and it was super special. I always joke that there’re “only 15 people” that drive the US Shop ecosystem, and having so many of them together doing their thing was wild. Congrats to the full team: Creator: Stormi Steele MCN: Focusee TSP: MomentIQ Collab Brand: BetterAlt And of course TikTok Next stop: $2 Mil ✌🏻

We're #hiring a new TikTok Shop Campaign Coordinator in Los Angeles, California. Apply today or share this post with your network.

We're #hiring a new TikTok Shop Campaign Strategist in Los Angeles, California. Apply today or share this post with your network.

The Medicube story to me is a story of the first true product-market fit we've seen for a product on creator LIVEs in the US market. Very demonstrable, right in the niche of optimal merchandising strategy for the top LIVE creators on the platform today, etc.. A huge piece of Medicube's story of TTS virality was all the creators on the LIVE showcase path. Michelle Phan was the first major creator that promoted this product on LIVE, and she broke the record for most LIVE GMV ever driven to an affiliate product with it. The rest of the creators on the creator LIVE showcase path then followed suit. Our creators alone have driven ~70M impressions on LIVE showcases with this product as the hero product on those LIVEs, I'd bet that number is 150M+ in total for all LIVE showcase creators. That then ignited affiliate GMV through short video affiliate creators, which brings us to where we are today. The question now is now quickly becoming... what will be the next Medicube for these creators on the LIVE showcase path..? Answer coming soon.