When building Monday Chill our bamboo clothing brand, many urged us to jump into fundraising early, as our product was rather unique in the apparel market. But my co-founder Shipra Mathur and I chose to take our time and build proof of concept first.
We wanted to make sure that the mistakes we made were on our own dime until we were able to prove ourselves. Now that's out of the way, we have started exploring funding opportunities - but we've noticed something interesting - investors seem to have a clear preference for tech startups, often leaving very interesting consumer brands overlooked.
And let's face it, being a women-led consumer brand doesn’t make it any easier.
It's mind-boggling how some tech companies snag funding without a product - just an idea.
And trust me, I get it from an investor perspective - exit strategies, scaling, all seem easier with tech products.
But as CPG brand founders, we've also seen firsthand that people care more about a product that speaks to their values than some flashy marketing spiel or "XYZ backed" taglines.
In today's day and age, consumers are smart, and we have to acknowledge that.
They want to be associated with brands that matter. In fact, statistics say that nearly half of consumers prioritize brands that share their values, like sustainability and diversity.
And here’s the kicker: businesses led by women actually rake in more profits in the long run, despite the funding odds stacked against them.
Consumer preferences are reshaping the market.
So while tech startups steal the spotlight, consumer brands offer genuine connections with customers—a crucial differentiator.
Think about your favorite skincare or clothing brand—it's more than just a product; it's a part of your daily routine, your identity.
Brands like Mielle, Olaplex Inc. (Nasdaq: OLPX), Bobbie Cuyana and DRUNK ELEPHANT have proven that investing in consumer brands isn't just about short-term gains - it's about building lasting relationships with customers.
And that’s how we are trying to view funding in regards to Monday Chill. We want to create a different perspective for investors to think about.
Yes, profitability is a huge part of scaling our business, but we're also about building a brand that resonates, empowers, and lasts—a brand that investors can believe in.
If anything, we’re in this for the long haul.
CPG founders, investors, VC journalists- I’d love to know your thoughts on funding vs cpg brands
#cpg #investor #funding #womenled #entrepreneurship