Monevate

Discover how to use discounting as a lever to close deals, boost revenue, and dominate your market. Our recent masterclass unveiled powerful strategies to supercharge growth. Here are the highlights 👇 Discounting: A Tool for Flexibility and Value ➡ Price differentiation without compromising product value ➡ Positions your company as a strategic partner, not just a vendor ➡ Enhances customer relationships and boosts sales success Strategic Discount Planning Prevents Value Erosion ➡ Set target prices with anticipated discounts in mind ➡ Implement strategic discount tiers across customer segments ➡ Maintain value while empowering your sales team Controlling Discounts: Rules, Incentives, and Enablers ➡ Establish clear guidelines to prevent over-discounting ➡ Implement dynamic deal scoring and sales kickers ➡ Equip your team with data and negotiation skills Ready to revolutionize your SaaS pricing with strategic discounting? Join our free community, The Cube, for immediate access to the masterclass recording, slides, and our exclusive Multi-Year Discount Calculator. https://lnkd.in/eAA6UxEH #SaaS #PricingStrategy #Discounting #SalesEnablement

Should you build or buy your pricing system? 🤔 In a recent Monevate masterclass, pricing expert Fynn Glover - CEO of Schematic - shared a key insight 👇 'If monetization is core to your product, consider building your own pricing system. If not, outsourcing may be the smarter choice.' Why? As Fynn explains, pricing systems become incredibly complex as businesses scale. For most companies, the expertise required to build and maintain these systems in-house may not be worth the investment. What's right for your business? Dive deeper into 'Implementing B2B Pricing Strategies' by joining Monevate's free community, The Cube. Get instant access to this masterclass and all previous ones: https://lnkd.in/eWBDwPyi #PricingStrategy #TechLeadership #SaaS #Masterclass #Business #Pricing

🚨 Happening Today at 1 PM EST! 🚨 Join us today for an exciting masterclass with James D. Wilton, CEO of Monevate, to dive deep into the art of discounting for SaaS growth. In the SaaS world, discounting can be a powerful growth lever—if used strategically. This masterclass will show you how to turn discounts into a tool for revenue expansion rather than a profit drain. Here’s what you'll learn: ✅ Implement smart discount policies ✅ Equip your sales team to close deals without over-discounting ✅ Avoid revenue leaks and boost sustainable SaaS growth 📅 Today at 1 PM EST ⏰ 1 Hour Interactive Session RSVP now and join us later today to unlock the secrets of SaaS discounting success: https://lnkd.in/eWBDwPyi #SaaS #Masterclass #Pricing #Discounting #BusinessGrowth #Pricing

Successful price increases must feel fair. For customers to accept higher prices, they need to believe that either the value received has increased, or that your costs have gone up. That’s where the ”Value Stick” comes in 📈 The Value Stick is a powerful conceptual tool for crafting a pricing strategy that balances fairness and profitability. In the Value Stick, we look at three key levels: 1. Cost to the Vendor – what it takes to provide the product. 2. Price – what the customer pays. 3. Willingness to Pay – the value the customer perceives and is willing to pay for. Between the willingness to pay and the price is the customer value surplus—the extra benefit they get because the price is lower than their willingness to pay. On the vendor’s side, the surplus is the difference between price and cost. By using the Value Stick, you can evaluate price increase scenarios that promote fairness for both sides, ensuring customers still see value while maintaining your profitability. Want to dive deeper? Watch the full 'Managing Price Increases' masterclass with Monevate Founder and pricing expert James D. Wilton, available on-demand inside The Cube community. 🎥 https://lnkd.in/eAA6UxEH #PricingStrategy #ValueStick #Monetization #Pricing #CustomerValue #SaaS

Successful price increases must feel fair. For customers to accept higher prices, they need to believe that either the value received has increased, or that your costs have gone up. That’s where the ”Value Stick” comes in 📈 The Value Stick is a powerful conceptual tool for crafting a pricing strategy that balances fairness and profitability. In the Value Stick, we look at three key levels: 1. Cost to the Vendor – what it takes to provide the product. 2. Price – what the customer pays. 3. Willingness to Pay – the value the customer perceives and is willing to pay for. Between the willingness to pay and the price is the customer value surplus—the extra benefit they get because the price is lower than their willingness to pay. On the vendor’s side, the surplus is the difference between price and cost. By using the Value Stick, you can evaluate price increase scenarios that promote fairness for both sides, ensuring customers still see value while maintaining your profitability. Want to dive deeper? Watch the full 'Managing Price Increases' masterclass with Monevate Founder and pricing expert James D. Wilton, available on-demand inside The Cube community. 🎥 https://lnkd.in/eAA6UxEH #PricingStrategy #ValueStick #Monetization #Pricing #CustomerValue #SaaS

👏 A big thank you to Fynn Glover for co-hosting an incredible masterclass with our CEO, James D. Wilton, on Implementing B2B SaaS Pricing! The session was packed with valuable insights, Fynn shares some of his in the post below. We had an amazing turnout with dozens of attendees - it was truly a powerful educational experience for everyone involved. 📊 Want to dive deeper? Watch the full masterclass on-demand and gain access to the slides, transcripts, and all previous masterclasses + materials inside our free community, The Cube 👉 https://lnkd.in/eAA6UxEH #B2BPricing #SaaS #Masterclass #PricingStrategy #B2BSaaS #Strategy

Discounting gets a bad rap, but it’s not the villain of pricing—it’s the misuse of discounts that drains margins. Strategic discounting can be a game-changer. Let's explore how 👇 Here's a paradigm shift that could revolutionize your pricing strategy: discounts aren't evil - they're a powerful tool when used strategically. The real issue? Discounting more than necessary to win deals. ⚡ Smart businesses build discount expectations into their price lists from the start. ⚡ Your target price should reflect willingness to pay, with list prices accounting for anticipated discounts. ⚡ Other discount reasons will always exist - that's where rules, incentives, and enablers shine. Ready to master the art of discounting without bleeding revenue? Join pricing expert James D. Wilton for a game-changing masterclass this Thursday (9/12). You'll walk away with actionable strategies to boost sales while protecting your bottom line. 💥 Bonus: Attendees get exclusive access to our multi-year discount calculator! Don't miss this opportunity to transform your approach to discounting. RSVP 🔗 https://lnkd.in/eWBDwPyi #PricingStrategy #Discounting #Sales #SaaS #Masterclass

Our latest blog post explores a critical challenge for GenAI startups: finding the right pricing model. Some key insights: ➡ 50%+ of GenAI startups still use seat-based pricing ➡ Seat-based models lack value alignment and growth orientation ➡ Usage-based pricing can be unpredictable for customers The solution? A hybrid approach. We examine how a usage-tiered seat license model could offer the best of both worlds, ensuring sustainable growth and customer satisfaction. Discover the pricing strategy that could be a game-changer for your GenAI startup.

Our founder on why the controversy over new pricing by Canva is more about messaging than the actual prices.

With the right pricing model, Product-Led Growth can be a primary driver of SaaS customer acquisition. But it’s important to note that SMB buyers aren't the same as consumers. Is your PLG strategy pricing you out of the SMB market? In part two of our series sharing James D. Wilton’s 7 Commandments of B2B PLG Pricing, we’re exploring why you should gate your packages appropriately. For most SaaS businesses, upsells are an important driver of revenue growth and a PLG strategy means your price structure does a lot of the heavy lifting. If you are using tiers, being able to push customers to a higher tier is extremely valuable, and “gating” can help with that. Gating essentially means placing some kind of capacity maximum – often number of users, or a certain measure of usage – on your tiers. When the customer crosses the threshold, they are required to upgrade to the next tier. Want to learn how to do this and more importantly, what NOT to do when gating? Check out the full article and follow our page to track this series on the 7 Commandments of B2B PLG Pricing. #PLGPricing #PricingStrategy #Monetization #PLG #B2B #SaaS #Pricing #Blog