Motom

At Motom, innovation and our commitment to excellence for our clients never rests. Our latest white label creator storefront platform features are here! 🚀 👜 THE SHOPPER EXPERIENCE MATTERS We know first-hand how critical a clean, easy-to-navigate shopping experience is to your customer. It’s even more important when transporting them from the chaos of social media. This is why we’re obsessed with our new storefront feed capabilities that let your customers shop exactly how they want. Our latest release offers creator storefronts with 3 distinct feeds, allowing seamless navigation and an enriched shopping experience, ensuring that your auto-generated creator storefronts continually evolve: ➡ By product ➡ By creator-curated collections ➡ And coming in October, by creator content—whether it’s paid, organic, or UGC, we’ve got you covered! Plus, we handle all creator affiliate commissions pay-outs so you don’t have to. 🙋♂️ SAY HELLO TO FULL-FUNNEL CREATOR PERFORMANCE We’re data nerds, and proud of it. Now, you can track creator performance from content to cart like never before. With access to creator social stats and social listening for your creators with storefronts, you’ll have all the insights you need to make the smartest investment decisions. Your funnel just got fuller! 🕒IT’S TIME TO FIND YOUR REAL BRAND AMBASSADORS We’re making it easier than ever to discover and engage with authentic brand ambassadors. Our new white-label brand ambassador application platform launching in September lets you capture inbound interest, scale creator access to storefronts, and track every performance metric within the Anchor Portal. This is the ultimate way to connect with creators who truly love your brand. We've proven that creator conversion rates can increase 10-fold when the path to purchase is easy, the shopper experience is first-rate, and your creator partner selections are backed by the right data. We’ve built it for YOU - no gatekeeping here! #AnchorbyMotom #creatoreconomy #creatorstorefronts #socialcommerce

Congrats to our friends at CJ!

Ulta Beauty is leaning into technology for personalization, in-store experiences, and store associates, with loyalty as the backbone of everything they do. Kecia Steelman graciously shared an inside look at how they endeavor to meet their customers where they are. Shoptalk

Day 1 of Shoptalk on the books! Incredible meetings with productive discussions about how brands can solve their social commerce and creator attribution challenges by taking ownership of the customer journey from social media. Big themes heard during panels: -Brands and retailers are hyper-focused on omnichannel commerce and personalization. -Meet your customers where they are while making DTC your priority. -Making the customer experience seamless, easy, convenient - Using AI to help with product assortment fatigue #shoptalk #omnichannel

Excited to see the iHeartMedia & Whalar announcement – a great example of how our industry continues to evolve. Will be interesting to see how/if they address the 3 challenges podcast advertising and creator marketing have in common: 1️⃣ Measuring ROI & Attribution: Whether you’re working with podcasts or creators, tracking ROI has been a puzzle. Conversions often take time. Delayed customer actions and multi-touchpoint journeys make it difficult to quantify impact. Understanding the full customer journey and facilitating that connection is key to unlocking long-term success. 2️⃣ Finding the Right Fit: There’s no crystal ball or magic bullet to identify fit - test and learn is the only way. Without the right performance data beyond the ad or creator post, “fit” will always be ill-defined. 3️⃣ Balancing Authenticity & Brand Control: Audiences connect with creators and podcasts because they can (or should) be real and relatable. But how do you maintain that authenticity while ensuring the brand message comes through? There is a way to have both while giving the listener/customer the respect they deserve. We help our clients overcome these challenges with real-time performance data for better ROI tracking, enabling creator-curated storefronts that drive direct sales, and allowing creators to express their authenticity while giving brands control over product selection and results. The goal we all have is connecting sales impact across the board given the influence of creator voices. We are doing this with our clients - here’s how: ✅ Activate storefronts for each podcast on your media plan ✅Merchandise products featured in integrated and dynamically inserted ads ✅Honey-proof your discount code approach with ability to track back to podcast media plan It can work and it does! #AnchorbyMotom #Whalar #iHeartMedia #CreatorMarketing #PodcastMarketing #PerformanceMarketing #Storytelling #BusinessGrowth

We're #hiring a new Associate Manager, Partnerships (Creator & Brand) in New York. Apply today or share this post with your network.

Gettin' ready to talk shop at Shoptalk! We'll be handing out scratch-off game cards to win prizes including special introductory offers for our creator commerce solution and live demo's of our white label creator storefront showcasing some of our live clients including Forever 21, Macy's, and J.McLaughlin. DM us if you'll be there AND if you want us to set up a custom live demo for you! We'll be right outside the Shaken Not Stirred Lounge 🍸 #shoptalk #socialcommerce #creatoreconomy #affiliatesales #performancemarketing #influencers

It's been a busy few weeks connecting brands and creators with all things social commerce through our NYC events from our recurring Social Commerce Lunch & Learn series to our NYFW creator happy hour. Next up: ShopTalk in Chicago on Oct 16-18! Thanks to our NYFW gifting partners:   emerginC Skin Care Tarte Cosmetics Athena Club ILIA Beauty WYNK™ Sheertex SRTX Wet n Wild Markwins Beauty Brands

Motom is hiring! We are looking for an Associate Manager of Creator & Brand Partnerships who will be involved in all aspects of building and maintaining our social commerce-focused creator network while also working directly with our Anchor white label brand storefront platform clients to ensure they have a superior experience with our platform. Come join our team in a hybrid work environment with 2 days in our office in the heart of NoMad. Check out our 3 most recent 4-legged employees of the month and job application below! #daisy #bun #maggie https://lnkd.in/ePs4xhmn #hiring #partnerships #influencer #accountmanager #influencermarketing #marketingjobs #dogswelcome

Did you know that creators on average have more than 8 links in their link trees at any given time? Creators with cluttered and confusing links leads to decision paralysis and a missed opportunity to engage with social shoppers. We always recommend that our Anchor™ clients make sure to review their creator partners' links as part of their evaluation process and to make sure to: ✅ Include required link in bio or link tree placement as part of paid partnerships and even for strategic gifting initiatives. ✅ Don't wait until after your deal is locked - managers like to hike the price for link placement and it really should be considered part of your creator requirements. Without the a fixed link placement, how will your customers find the products your creator partners are recommending? ✅ Make sure your affiliate commission % is higher than they can get on the general affiliate platforms they also use (LTK, ShopMy, Amazon, etc). A higher % will encourage them to direct their followers organically to your brand storefront that they've curated AND you get to capture your more creator attribution data. #AnchorbyMotom #BestPractices #socialcommerce #salesattribution