Motom

Motom

Technology, Information and Internet

New York, NY 652 followers

Transform creators and affiliates into sustainable revenue with the industry-leading brand creator storefront platform.

About us

Motom empowers brands and retailers to transform creator and affiliate partnerships into sustainable revenue streams with Anchor, the industry-leading, brand-exclusive creator storefront and attribution platform. Developed by seasoned retail and social commerce experts, Anchor is trusted by top retailers like Macy’s, Bloomingdale’s, Walmart, and Chewy, as well as direct-to-consumer brands such as J.McLaughlin, Forever 21, Free People, and EmerginC. Key features of Anchor include: • Auto-generated, creator-curated, and brand-exclusive storefronts • Full-funnel creator and product-level performance data • Turnkey, scalable solutions that are easy for both brands and creators • An ambassador application platform built for growth • Integration with all affiliate networks • First-party customer data capture capabilities • Honey-proof discount code integration • Creator managed services, from onboarding to paid campaigns As third-party commerce platforms like TikTok Shop, Amazon, LTK, and ShopMy dominate, direct-to-consumer brands and retailers need their own social commerce solution to thrive in the creator economy. Creator storefronts significantly streamline the customer journey, increasing creator conversion rates by 3x to 12x. Visit company.motom.me/anchor to book a demo.

Website
https://company.motom.me/anchor
Industry
Technology, Information and Internet
Company size
11-50 employees
Headquarters
New York, NY
Type
Privately Held
Founded
2019
Specialties
Social Commerce, Creator Storefronts, Brand Attribution, Social Shopping, Social Shopping Data, Influencer Marketing, Social Shopping Trends, and Creator Economy

Products

Locations

Employees at Motom

Updates

  • View organization page for Motom, graphic

    652 followers

    At Motom, innovation and our commitment to excellence for our clients never rests. Our latest white label creator storefront platform features are here! 🚀 👜 THE SHOPPER EXPERIENCE MATTERS We know first-hand how critical a clean, easy-to-navigate shopping experience is to your customer. It’s even more important when transporting them from the chaos of social media. This is why we’re obsessed with our new storefront feed capabilities that let your customers shop exactly how they want. Our latest release offers creator storefronts with 3 distinct feeds, allowing seamless navigation and an enriched shopping experience, ensuring that your auto-generated creator storefronts continually evolve: ➡ By product ➡ By creator-curated collections ➡ And coming in October, by creator content—whether it’s paid, organic, or UGC, we’ve got you covered! Plus, we handle all creator affiliate commissions pay-outs so you don’t have to. 🙋♂️ SAY HELLO TO FULL-FUNNEL CREATOR PERFORMANCE We’re data nerds, and proud of it. Now, you can track creator performance from content to cart like never before. With access to creator social stats and social listening for your creators with storefronts, you’ll have all the insights you need to make the smartest investment decisions. Your funnel just got fuller! 🕒IT’S TIME TO FIND YOUR REAL BRAND AMBASSADORS We’re making it easier than ever to discover and engage with authentic brand ambassadors. Our new white-label brand ambassador application platform launching in September lets you capture inbound interest, scale creator access to storefronts, and track every performance metric within the Anchor Portal. This is the ultimate way to connect with creators who truly love your brand. We've proven that creator conversion rates can increase 10-fold when the path to purchase is easy, the shopper experience is first-rate, and your creator partner selections are backed by the right data. We’ve built it for YOU - no gatekeeping here! #AnchorbyMotom #creatoreconomy #creatorstorefronts #socialcommerce

  • View organization page for Motom, graphic

    652 followers

    Congrats to our friends at CJ!

    View organization page for CJ, graphic

    43,533 followers

    🎇 We're beyond thrilled that CJ has been voted Global Affiliate Network of the Year at the 2024 Global Performance Marketing Awards! 🎉 Thank you to all who voted for CJ to win this great honor. 🥰🙌 This incredible recognition is a reflection of the trust our clients and partners place in CJ's innovative solutions and industry leadership. 🙌 We’re also proud to have earned Highly Commended for Best Client Development Team, alongside Luxottica. 🌟 🏆 Read more: https://bit.ly/4fgCbxN #GPMA24 #CJaffiliate #AffiliateMarketing #AffiliateChannel #PerformanceMarketing #AffiliateNetwork #MarTech #AffiliateProgram #DigitalMarketing #MarketingAndAdvertising #eCommerce #MarketingStrategy #PartnerMarketing #AffiliateMarketer

    CJ Named Global Affiliate Network of the Year at the 2024 GPMA

    CJ Named Global Affiliate Network of the Year at the 2024 GPMA

    junction.cj.com

  • View organization page for Motom, graphic

    652 followers

    Ulta Beauty is leaning into technology for personalization, in-store experiences, and store associates, with loyalty as the backbone of everything they do. Kecia Steelman graciously shared an inside look at how they endeavor to meet their customers where they are. Shoptalk

  • View organization page for Motom, graphic

    652 followers

    Day 1 of Shoptalk on the books! Incredible meetings with productive discussions about how brands can solve their social commerce and creator attribution challenges by taking ownership of the customer journey from social media. Big themes heard during panels: -Brands and retailers are hyper-focused on omnichannel commerce and personalization. -Meet your customers where they are while making DTC your priority. -Making the customer experience seamless, easy, convenient - Using AI to help with product assortment fatigue #shoptalk #omnichannel

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  • Motom reposted this

    View profile for Wendy Wildfeuer, graphic

    Co-Founder of Motom | Social Commerce Innovator | Business Growth | Ex-NBCU | Ex-Alloy

    Excited to see the iHeartMedia & Whalar announcement – a great example of how our industry continues to evolve. Will be interesting to see how/if they address the 3 challenges podcast advertising and creator marketing have in common: 1️⃣ Measuring ROI & Attribution: Whether you’re working with podcasts or creators, tracking ROI has been a puzzle. Conversions often take time. Delayed customer actions and multi-touchpoint journeys make it difficult to quantify impact. Understanding the full customer journey and facilitating that connection is key to unlocking long-term success. 2️⃣ Finding the Right Fit: There’s no crystal ball or magic bullet to identify fit - test and learn is the only way. Without the right performance data beyond the ad or creator post, “fit” will always be ill-defined. 3️⃣ Balancing Authenticity & Brand Control: Audiences connect with creators and podcasts because they can (or should) be real and relatable. But how do you maintain that authenticity while ensuring the brand message comes through? There is a way to have both while giving the listener/customer the respect they deserve. We help our clients overcome these challenges with real-time performance data for better ROI tracking, enabling creator-curated storefronts that drive direct sales, and allowing creators to express their authenticity while giving brands control over product selection and results. The goal we all have is connecting sales impact across the board given the influence of creator voices. We are doing this with our clients - here’s how: ✅ Activate storefronts for each podcast on your media plan ✅Merchandise products featured in integrated and dynamically inserted ads ✅Honey-proof your discount code approach with ability to track back to podcast media plan It can work and it does! #AnchorbyMotom #Whalar #iHeartMedia #CreatorMarketing #PodcastMarketing #PerformanceMarketing #Storytelling #BusinessGrowth

    View organization page for Whalar, graphic

    19,007 followers

    🎙️🔥 Creators are at the forefront of audio storytelling, which is why iHeartMedia and Whalar Group have teamed up to liberate their voices like never before! 🎙️🔥 Together, we're cranking up the volume in the Creator Economy—unlocking bold new opportunities for Creators and brands to connect, scale, and engage across iHeart’s world-class audio platforms. 🔊⚡️ This partnership is rewriting the rules on how marketers strategically pair Creators with their brands to harness the power of creativity and forge deeper connections with their communities. 🤝 With iHeart’s massive reach and Whalar Group’s Creator-led innovation, we’re paving the way for Creators to extend their impact beyond social media, delivering dynamic content that resonates across iHeart’s vast media network. 🌍💥 The future of audio belongs to Creators—and we’re just getting started. 📱⚡️ Learn more here: https://lnkd.in/gkTXh5_m #WhalarGroup #iHeartMedia #CreatorEconomy 

  • View organization page for Motom, graphic

    652 followers

    Gettin' ready to talk shop at Shoptalk! We'll be handing out scratch-off game cards to win prizes including special introductory offers for our creator commerce solution and live demo's of our white label creator storefront showcasing some of our live clients including Forever 21, Macy's, and J.McLaughlin. DM us if you'll be there AND if you want us to set up a custom live demo for you! We'll be right outside the Shaken Not Stirred Lounge 🍸 #shoptalk #socialcommerce #creatoreconomy #affiliatesales #performancemarketing #influencers

  • View organization page for Motom, graphic

    652 followers

    Motom is hiring! We are looking for an Associate Manager of Creator & Brand Partnerships who will be involved in all aspects of building and maintaining our social commerce-focused creator network while also working directly with our Anchor white label brand storefront platform clients to ensure they have a superior experience with our platform. Come join our team in a hybrid work environment with 2 days in our office in the heart of NoMad. Check out our 3 most recent 4-legged employees of the month and job application below! #daisy #bun #maggie https://lnkd.in/ePs4xhmn #hiring #partnerships #influencer #accountmanager #influencermarketing #marketingjobs #dogswelcome

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  • View organization page for Motom, graphic

    652 followers

    Did you know that creators on average have more than 8 links in their link trees at any given time? Creators with cluttered and confusing links leads to decision paralysis and a missed opportunity to engage with social shoppers. We always recommend that our Anchor™ clients make sure to review their creator partners' links as part of their evaluation process and to make sure to: ✅ Include required link in bio or link tree placement as part of paid partnerships and even for strategic gifting initiatives. ✅ Don't wait until after your deal is locked - managers like to hike the price for link placement and it really should be considered part of your creator requirements. Without the a fixed link placement, how will your customers find the products your creator partners are recommending? ✅ Make sure your affiliate commission % is higher than they can get on the general affiliate platforms they also use (LTK, ShopMy, Amazon, etc). A higher % will encourage them to direct their followers organically to your brand storefront that they've curated AND you get to capture your more creator attribution data. #AnchorbyMotom #BestPractices #socialcommerce #salesattribution

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