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With Mike Linton on CMO Confidential. Sharing advice for new CMOs at tough inflection points -- strategies and tactics generate forward momentum in a few short weeks. Check out the episode and subscribe to the show below. -- Mike, Jeff, thanks again for having me on the show! #CMO #Leadership #Marketing #DataDriven #RevenueGrowth #GrowthHacking Movo
"New CMO's at the Inflection Point - Tips for the Hard Situations" A CMO Confidential Interview with Jason Radisson, CEO of Movo, former Region GM at Uber and marketer at Caesars. This episode is brought to you by Props Jason shares his thoughts on how to approach inflection points like declining sales, a change of control, or company pivot and the importance of focusing on the outcome you have to deliver. Key topics include: how to quickly get the math you need; what to do if the math says the strategy is wrong; the difference between marketing and business math; and what a "fixer" actually does. Tune in to hear about "algorithmic shelf campaigns," and examples from Uber and Harrah's. Jeff Culliton Jason RadissonKip KnightJean EnglishTom SteinCarilu DietrichDaniel McCarthyPeter FaderLeesa EichbergerJoseph PerelloHolly LanahanChris AndrewSean Halter #cmo #cmoconfidential visit www.Props. Content made easy. https://lnkd.in/ezDeJmcg