NAADAM

We believe in soft AF things, made to last. NYT Wirecutter compared 25 different cashmere sweaters, and we're proud to share that ours came out on top. Again. "It’s well constructed, especially for the price. Whereas most lower-priced cashmere is rife with cut corners, the Original sweater’s quality rivals that of sweaters costing twice as much. It has fully fashioned marks at the shoulders—small rows of upraised reinforcements—indicating that the garment has been constructed in a higher-quality (and more labor-intensive) way than simple cutting and sewing. The ribbed hems around the neck, cuffs, and waist are well finished, which also bodes well for this sweater’s longevity." Read the full rundown here: https://lnkd.in/eSZVneAp

We're super excited to announce that we are joining forces with Dr. Seuss. We'll be launching a series of collections showcasing a variety of Dr. Seuss characters on NAADAM silhouettes. The first drop features The Cat in the Hat, and you can expect future drops dedicated to fan favorites like The Grinch, The Lorax, and more! "The Cat in the Hat was one of my favorite books, and as a new dad I'm excited to share that with my child,” says Matt Scanlan, CEO and Founder of NAADAM. "Our customers get excited to shop NAADAM exclusive products and collaborations. This drop spreads fun and adventure to people everywhere by bringing beloved Dr. Seuss characters into everyday life." See the collection here: https://lnkd.in/dUEpVkea

Thank you to Bobby Schuessler and the team at WhoWhatWear for featuring us in "5 Elegant Fall Trends." We're thrilled to be part of the season’s must-haves! Check out the full article here: https://bit.ly/4ehlSRy #FallTrends #WhoWhatWear #Naadam

We are thrilled to be featured in Women’s Wear Daily (WWD)! Our Soft as Hell campaign has been an exciting journey, and we are incredibly grateful to WWD for highlighting our recent retail expansion. From cozy cashmere to bold new initiatives, we’re proud to keep bringing softness and sustainability to your wardrobe. A big thanks to everyone who has been part of this story, from our passionate Naadam team to our amazing partners and customers. This is just the beginning of what's to come! Read the full feature here: https://bit.ly/3MZe2Qd

We are excited to celebrate the launch of our 🔥 Soft As Hell 🔥 campaign! Prepare to embrace your soft side with our 'Hell on Wheels' mobile pop-up. Join us for: - Free cashmere for the first 25 attendees - Free workouts with The Sculpt Society (NYC, Boston, and Chicago only) - Premium treats and beverages from Behave Candy, Muddy Bites, Swoon and Saint James Come find us in a city near you... - New York City - September 21-22 - Boston - September 26 - Washington D.C. - September 28 - Bethesda - September 29 - Chicago - October 5 Sign up with the link below and learn more. #SoftAsHell https://lnkd.in/eVgEwGyi

WE'RE BACK, NYC! 🎉 We’re thrilled to announce that our doors are open again in the city that never sleeps! Come visit one of our locations to explore our latest collections, and experience the incredible softness in person. See you there! NOLITA: 📍 262 Elizabeth Street, New York, NY 10012 SOHO: (Coming Soon!) 📍 27 Greene Street, New York, NY 10013 #NYC #StoreOpening #SustainableFashion #NAADAM

Our brand campaign, Soft as Hell, officially launched today! Kudos to the team for bringing this to life! Head to Naadam.co to learn more and check out our social to enjoy. NAADAM. Cashmere so soft, it can give anyone a soft side. #SoftAsHell

NAADAM takes CNBC! From accidentally spending a month in the Gobi Desert, to using Matt's parent’s house as collateral for a $2 million loan, the NAADAM founding story is…unique. Check out the full clip of “Mr. Mongolia” on CNBC Make It Mondays. https://lnkd.in/epURtC5X

TONIGHT: Catch our Founder Mattew Scanlan on CNBC Last Call where he’ll talk Gobi Desert adventures, equitable cashmere, and running a knitwear brand. Tune in at 7 pm EST!

Good grief! NAADAM x Peanuts® is here!⁠ ⁠ Introducing a limited edition capsule of the coolest cashmere sweaters — specially embroidered with all your favorite Peanuts characters.⁠ Read more: https://lnkd.in/eqYWQZ7A Only here until they're gone: https://lnkd.in/eQNRdj6j